Question 1

Google Analytics Goals let you specify:

Accepted Answer

A)   which users are likely to convert
B)   which interactions should be used to calculate conversions
C)   which users spend the most time on your home page
D)   which page or screen is the first of a user's visit

Question 2

Which of the following could you use to set targets for your measurement plan?

Accepted Answer

A)   Your historical site performance
B)   Third-party industry benchmark data
C)   Internal expectations from your business leadership
D)   A random guess

Question 3

You want to measure the percentage of sessions during which the user clicks a "product detail" button. Which of the following would you need to do in order to see this information?

Accepted Answer

A)   Track the button as a page view and look at the Events Overview
B)   Track the button with an event and set up an event goal
C)   Enable the button as a KPI and set up a dashboard
D)   Set up a "product details" button in the ecommerce JavaScript
E)   None of these options will work

Question 4

If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply?

Accepted Answer

A)   Filter 1: include U.S. > Filter 2: include Canada
B)   Filter 1: include Canada > Filter 2: include U.S.
C)   Filter 1: include U.S. and Canada
D)   Filter 1: exclude Europe and Asia

Question 5

If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use?

Accepted Answer

A)   Cohort Analysis report
B)   Active Users report
C)   Users Flow report
D)   Behavior Overview report

Question 6

What does Google Analytics call a URL that passes parameters of useful information for reporting?

Accepted Answer

A)   A data stream
B)   A hit
C)   A dimension
D)   A metric

Question 7

To track website behavior data with Google Analytics, which steps will you need to complete?

Accepted Answer

A)   Install Google Analytics software on your desktop
B)   Create an Analytics account
C)   Add the Analytics tracking code to each page of your site
D)   Download the Analytics app

Question 8

Which report can compare metrics based on user acquisition date over a series of weeks?

Accepted Answer

A)   User Explorer report
B)   Users Flow report
C)   Cohort Analysis report
D)   Active Users report

Question 9

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Accepted Answer

A)   Traffic type
B)   Language
C)   Device Category
D)   B and C only
E)   A, B, and C

Question 10

Which of the following are examples of Mediums? Select all that apply.

Accepted Answer

A)   Conversion
B)   Example.com
C)   Google
D)   Email
E)   All of these are Mediums.

Question 11

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Accepted Answer

A)   Assisted Conversion Value
B)   Conversion Rate
C)   First Interaction (Click)  Conversions
D)   none of these metrics

Question 12

Which user characteristic may NOT be used to change keyword bids in AdWords?

Accepted Answer

A)   ad preference
B)   location
C)   device
D)   time of day

Question 13

The URL for the homepage of your site is example.com/index. You would like this to appear as "/home" in your Pages report. How can this be achieved?

Accepted Answer

A)   Use a Search and Replace custom filter on the Request URI field where Search Strings is "/index" and Replace String is "/home"
B)   Use a Search and Replace custom filter on the Request URI field where Search String is "www.example.com/index" and Replace String is "www.example.com/home"

Question 14

Which of the following types of traffic will show in the "Campaigns" report?

Accepted Answer

A)   Visits from Google AdWords campaigns that have autotagging enabled
B)   Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging
C)   Visits from all links tagged with the parameter utm_medium=cpc
D)   Visits from all links tagged with the utm_campaign parameter

Question 15

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

Accepted Answer

A)   Measurement Protocol
B)   any of these would be appropriate
C)   Campaign Tracking parameter
D)   JavaScript tracking code
E)   Google Analytics mobile SDK

Question 16

Which of the following would prevent data from appearing in a Custom Report?

Accepted Answer

A)   You've applied a filter that filters out all of your data
B)   You haven't shared that Custom report with users in the same view
C)   You have included dimensions and metrics of different scopes
D)   You've applied too many dimensions to the Custom report

Question 17

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

Accepted Answer

A)   Annotations
B)   Real-Time
C)   Secondary dimensions
D)   Intelligence Alerts

Question 18

Filters allow you to reprocess historical data from before the filter was applied.

Accepted Answer

A) True 
 B)False

Question 19

By default, when will Google Analytics NOT be able to identify sessions from the same user?

Accepted Answer

A)   When the sessions happen in the same browser on the same day
B)   When the sessions happen in different browsers on the same device
C)   When the sessions happen in the same browser on the same device
D)   When the sessions share the same browser cookie

Question 20

Which report shows a visual representation of user interactions on your website?

Accepted Answer

A)   Landing Pages report
B)   Behavior Flow report
C)   Content Drilldown report
D)   Treemaps report

Exam 9: Looker Business Analyst

Which of the following types of traffic will show in the "Campaigns" report?

Correct AnswerverifiedShow Answer

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Correct AnswerverifiedShow Answer

Which of the following would prevent data from appearing in a Custom Report?

Correct AnswerverifiedShow Answer

If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use?

Correct AnswerverifiedShow Answer

Which of the following could you use to set targets for your measurement plan?

Correct AnswerverifiedShow Answer

You want to measure the percentage of sessions during which the user clicks a "product detail" button. Which of the following would you need to do in order to see this information?

Correct AnswerverifiedShow Answer

To track website behavior data with Google Analytics, which steps will you need to complete?

Correct AnswerverifiedShow Answer

Which user characteristic may NOT be used to change keyword bids in AdWords?

Correct AnswerverifiedShow Answer

Which report shows a visual representation of user interactions on your website?

Correct AnswerverifiedShow Answer

Google Analytics Goals let you specify:

Correct AnswerverifiedShow Answer

By default, when will Google Analytics NOT be able to identify sessions from the same user?

Correct AnswerverifiedShow Answer

Filters allow you to reprocess historical data from before the filter was applied.

Correct AnswerverifiedShow Answer

What does Google Analytics call a URL that passes parameters of useful information for reporting?

Correct AnswerverifiedShow Answer

If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply?

Correct AnswerverifiedShow Answer

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

Correct AnswerverifiedShow Answer

The URL for the homepage of your site is example.com/index. You would like this to appear as "/home" in your Pages report. How can this be achieved?

Correct AnswerverifiedShow Answer

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Correct AnswerverifiedShow Answer

Which report can compare metrics based on user acquisition date over a series of weeks?

Correct AnswerverifiedShow Answer

Which of the following are examples of Mediums? Select all that apply.

Correct AnswerverifiedShow Answer

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

Correct AnswerverifiedShow Answer

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