A) Every time a user clicks a video
B) Every time a user adds an item to a shopping cart
C) Every time a user searches on your website
D) Every time a user loads a webpage with embedded tracking code
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A) immediately select it in the Acquisition Overview and Channel reports
B) apply it retroactively and see historical data classified by our new channel definitions
C) change how reports display your data, without changing the data itself
D) A and C only
E) A, B, and C
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A) Channel Groups
B) Content Groups
C) Custom Reports
D) Filters
E) Goals
F) JavaScript Customization
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A) Google Analytics will allow you to create this report, and the report makes sense since you chose to combine hit-level metrics with the hit-level dimension Page Title.
B) Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title.
C) Google Analytics will not allow you to create this report.
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A) Primary conversion
B) Assisted conversion
C) Second-to-last-click attribution
D) Last-click attribution
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A) Just before the closing </body> tag of your website
B) Just after the opening <head> tag of your website
C) Just after the opening <body> tag of your website
D) Just before the closing </head> tag of your website
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A) changing the sampling rate in your view settings
B) adjusting the session timeout control
C) adjusting a control in the reporting interface for greater or less precision
D) You cannot adjust the sample data
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A) Percentage
B) Performance
C) Comparison
D) Pivot
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A) email
B) (direct)
C) googlemerchandisestore.com
D) google
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A) Custom dimensions
B) Goal tracking
C) Data import
D) Custom channel groupings
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A) Location report
B) Content Drilldown report
C) Frequency and Recency report
D) Top Events report
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A) Segmentation allows you to combine data from multiple web properties in your reports.
B) Segmentation allows you to isolate and analyze subsets of your data.
C) Segmentation is a technique that should only be used by experienced analysts.
D) Segmentation can help you find the underlying causes of changes to your aggregate data.
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A) retrieval
B) expediency
C) sampling
D) configuration
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A) Medium, Source, and Content
B) Medium, Source, and Campaign
C) Campaign, Content, and Term
D) Source, Content, and Term
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A) utm_ad
B) utm_medium
C) utm_creative
D) utm_content
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A) user level, campaign level, session level, hit level
B) campaign level, session level, hit level
C) session level, hit level
D) none of these answers is correct
E) user level, session level, hit level
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A) Organic Search
B) Display
C) Device
D) Direct
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A) Business objectives > key actions > KPIs
B) KPIs > key actions > business objectives
C) Key actions > KPIs > business objectives
D) Business objectives > KPIs > key actions
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