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Which president initiated the practice of private presidential polling?


A) Franklin D. Roosevelt
B) John F. Kennedy
C) Abraham Lincoln
D) Herbert Hoover

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According to the text, polls targeting _______ voters more accurately predict the outcome of most elections.


A) likely
B) registered
C) campaign-friendly
D) committed

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The Bradley effect is a response bias based on


A) age.
B) race.
C) income.
D) sexual orientation.

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The Literary Digest incorrectly predicted that who would lose in 1936?


A) Franklin D. Roosevelt
B) Woodrow Wilson
C) Warren Harding
D) John F. Kennedy

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The _______ public is the best source of democratic decision making.


A) irrational
B) innovative
C) rational
D) voting

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What principle in polling do online polls often violate?

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They...

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To which of the three propositions in The Rational Public does the idea of information shortcuts relate?


A) Collective opinion is key to assessing popular preferences.
B) Majority opinion is key to assessing popular preferences.
C) Individuals may be vague on policy specifics and even government basics.
D) Collective opinion is useful only when public officials are attentive to it.

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Lippmann felt that the typical American


A) was interested in politics.
B) voted in every election.
C) rarely understood policy details.
D) was highly motivated.

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President Trump's tweets are followed by millions and help shape


A) congressional votes.
B) political campaigns.
C) supporters' views.
D) opponents' voting patterns.

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How does groupthink affect creativity?

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Grou...

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Polls taken on Election Day are known as _______ polls.


A) benchmark
B) exit
C) brushfire
D) response

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The publication of what text showed that those surveyed for the book's research knew little about the positions either political party stood for or about the main policy issues at the time?


A) Voting in the States after Landslides
B) The Constant Majority
C) The American Voter
D) None of the above

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A sampling _______ is a designated group of people from whom poll respondents are randomly selected.


A) frame
B) error
C) measure
D) statistic

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_______ shortcuts are cues about candidates and policies drawn from everyday life.


A) Preference
B) Information
C) Access
D) Temporary restraint

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In order for public opinion to guide government, according to the text, how many conditions must be met?


A) Three
B) Four
C) Five
D) Six

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Lippmann saw the typical American as distracted by which of the following?


A) Minor scandals
B) Voting records
C) Party politics
D) None of the above

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What is a typical number of respondents for a national poll?


A) 200-600
B) 1,000-1,500
C) 5,000-6,500
D) 10,000+

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"Eighty percent of Americans support the president" is an example of what type of rating?


A) Campaign
B) Approval
C) Establishment
D) None of the above

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Explain the importance of the publication of The American Voter.

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This publication shook c...

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_______ bias is the tendency of poll respondents to misstate their views, frequently to avoid expressing "shameful" opinions.


A) Selection
B) Response
C) Sampling error
D) Random error

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