Exam 8: Advertising: Commercial and Political

A) Slogans
B) Emotional appeals
C) Misleading comparisons
D) Weasel words

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A) Help consumers make informed purchasing decisions
B) Introduce consumers to newer and better products
C) Sell or promote something
D) Provide accurate and reliable information about products

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A) Splicing
B) Doctoring
C) Fake news
D) Editing

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A) Weasel words
B) Slogans
C) Microtargeting
D) Misleading comparisons

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A) Reasonable suspicion
B) Reasonable skepticism
C) Reasonable doubt
D) Reasonable caution

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B

A) Weasel words
B) Slogans
C) Microtargeting
D) Misleading comparisons

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A) Paid search ads
B) Social media ads
C) Display ads
D) Native ads

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A) Splicing
B) Faulty analogies
C) Hasty generalizations
D) Doctoring

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A) All advertising claims are false
B) Ads frequently employ fallacies and rhetorical ploys
C) Ads are never informative or useful
D) Ads spread poisonous political propaganda

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A) Microtargeting
B) Splicing
C) Identification
D) Doctoring

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Advertisers use a variety of techniques ...

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Reasonable skepticism is the practice of questioning and critically evaluating information before accepting it as true. In the context of advertising, it is important to approach marketing messages with a healthy dose of skepticism in order to avoid being misled or manipulated by advertisers. Advertising is designed to persuade and influence consumers to buy products or services, often by presenting information in a way that may not fully represent the truth. By applying reasonable skepticism, individuals can avoid falling for misleading claims or exaggerated promises in advertisements. Reasonable skepticism should guide our thinking about advertising because it helps us make informed decisions as consumers. By questioning the claims made in advertisements and seeking out additional information, we can better evaluate the true value and benefits of a product or service before making a purchase. This can help us avoid making impulsive or uninformed decisions based solely on advertising messages. Additionally, reasonable skepticism can also hold advertisers accountable for the claims they make, encouraging them to provide accurate and transparent information in their marketing efforts. This ultimately benefits both consumers and businesses by promoting honesty and integrity in advertising. In conclusion, reasonable skepticism is an important tool for consumers to navigate the world of advertising. By approaching marketing messages with a critical mindset, individuals can make more informed decisions and hold advertisers to a higher standard of honesty and transparency.

A) John F. Kennedy and Richard M. Nixon
B) Richard M. Nixon and Hubert Humphrey
C) Lyndon B. Johnson and Barry Goldwater
D) Jimmy Carter and Gerald Ford

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A) Actually
B) Possibly
C) Virtually
D) Reportedly

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A) Overt sales pitches
B) Fallacies and rhetorical ploys
C) Celebrity endorsements
D) Stories, vignettes, and personal profiles

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I recently saw a negative political ad t...

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A) Consumer surveys
B) Market testing
C) Statistics and linear algebra
D) Focus groups

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A) Of its deliberate vagueness
B) It makes a false claim
C) It employs fallacious reasoning
D) It uses a weasel word

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A