Question 1

Your university collects data each time you use your student ID card for a transaction at a university store. It later analyzes the data to see how students use services and the cost of those services. The data source is:

Accepted Answer

A)   Primary and self-report
B)   Primary and other-report
C)   Secondary and proprietary
D)   Secondary and archived

Question 2

If a researcher wanted to assess "interpersonal competence" from the perspectives of different ethnic groups, discuss at least two advantages and disadvantages of conducting an online survey and at least two advantages and disadvantages of telephone surveys.

Accepted Answer

Advantages and disadvantages o...

Question 3

The following is an item you see on a questionnaire, "Most Americans prefer to purchase products manufactured in the United States. Do you prefer to purchase products manufactured in the United States?" This is an example of which type of question?

Accepted Answer

A)   Leading question
B)   Contingency question
C)   Filter question
D)   Double-barreled question

Question 4

The following is an item you see on a questionnaire, "how satisfied are you with your pay and job conditions?" This is an example of which type of question?

Accepted Answer

A)   Leading question
B)   Contingency question
C)   Filter question
D)   Double-barreled question

Question 5

A survey research claim that is focused on describing the specific characteristics of a certain group of individuals or messages is considered:

Accepted Answer

A)   Explanatory
B)   Exploratory
C)   Predictive
D)   Associative

Question 6

An ethical problem related to crowdsourcing via tools like MTurk concerns

Accepted Answer

A)   The influence of incentives
B)   The need to identify the researchers
C)   The need to pay fairly and provide reasonable time work estimates
D)   All of the aboveEssays:

Question 7

First, explain the steps needed to prepare to conduct survey research. Second, discuss why you must complete these steps before you can actually collect the data.

Accepted Answer

Steps in data collec...

Question 8

Your university regularly surveys first-year students each semester to learn whether they have been accessing the university's counseling and health services. The purpose of this survey is:

Accepted Answer

A)   Explanatory
B)   Exploratory
C)   Predictive
D)   Associative

Question 9

The following is an item you see on a questionnaire, "Do you use social media? Yes go to question 2, No go to question 3." This is an example of which type of question?

Accepted Answer

A)   Leading question
B)   Contingency question
C)   Filter question
D)   Double-barreled question

Question 10

As telephone user have shifted from landlines to cell phones, it has increase which threat to survey studies?

Accepted Answer

A)   Internal validity
B)   External validity
C)   Reliability
D)   All of the above

Question 11

Discuss some of the innovations in survey modes and distributions. Then discuss how these new ways of conducting surveys may create challenges for the validity and reliability of survey findings.

Accepted Answer

Innovations are discussed in t...

Question 12

A researcher mails out 400 surveys. Of these, 100 are returned with complete and useable data. What is the response rate?

Accepted Answer

A)   100%
B)   50%
C)   25%
D)   0%

Question 13

Surveys differ from experiments because they do not

Accepted Answer

A)   Involve people
B)   Study variables
C)   Involve any manipulation of the variables studied
D)   Allow for more advanced data analysis techniques C

Question 14

In your study of a network of environmental organizations, each organization is considered

Accepted Answer

A)   A node
B)   A social network
C)   A pattern of association
D)   None of the above

Question 15

Which variable would typically appear as a demographic item on a survey questionnaire?

Accepted Answer

A)   Age
B)   Sex
C)   Income
D)   All of the above D

Question 16

Discuss the key guidelines you will consider when structuring a survey and developing questions for the survey.

Accepted Answer

Guidelines for structuring sur...

Question 17

An advantage of cross-sectional versus longitudinal surveys includes

Accepted Answer

A)   Cross-sectional is less expensive and time consuming
B)   Mortality is not a problem
C)   It provides a long-range view of communication over time
D)   Both a and b D

Question 18

An advantage of online surveying is

Accepted Answer

A)   The representativeness of the sample acquired
B)   The assurance that the proper person has completed the survey
C)   It is easier to use branching and filter questions and avoid non-relevant parts of the survey
D)   Response rates may be higher compared to face-to-face surveys

Question 19

Which of the following is NOT an advantage of using face-to-face interviews?

Accepted Answer

A)   It costs less than other methods.
B)   It can enhance the response rate through personal contact.
C)   It allows the researcher to probe for greater depth in responses.
D)   All of the above statements are advantages.

Question 20

You are creating a survey to find out whether there is a relationship between Greek organization membership and the number of dates a senior student has. The purpose of your survey is:

Accepted Answer

A)   Explanatory
B)   Exploratory
C)   Predictive
D)   Both a and c

Exam 7: Survey Research: Explaining and Predicting Attitudes and Behaviors

Your university collects data each time you use your student ID card for a transaction at a university store. It later analyzes the data to see how students use services and the cost of those services. The data source is:

Correct AnswerverifiedShow Answer

If a researcher wanted to assess "interpersonal competence" from the perspectives of different ethnic groups, discuss at least two advantages and disadvantages of conducting an online survey and at least two advantages and disadvantages of telephone surveys.

Correct AnswerverifiedAdvantages and disadvantages o...View AnswerShow Answer

The following is an item you see on a questionnaire, "Most Americans prefer to purchase products manufactured in the United States. Do you prefer to purchase products manufactured in the United States?" This is an example of which type of question?

Correct AnswerverifiedShow Answer

The following is an item you see on a questionnaire, "how satisfied are you with your pay and job conditions?" This is an example of which type of question?

Correct AnswerverifiedShow Answer

A survey research claim that is focused on describing the specific characteristics of a certain group of individuals or messages is considered:

Correct AnswerverifiedShow Answer

An ethical problem related to crowdsourcing via tools like MTurk concerns

Correct AnswerverifiedShow Answer

First, explain the steps needed to prepare to conduct survey research. Second, discuss why you must complete these steps before you can actually collect the data.

Correct AnswerverifiedSteps in data collec...View AnswerShow Answer

Your university regularly surveys first-year students each semester to learn whether they have been accessing the university's counseling and health services. The purpose of this survey is:

Correct AnswerverifiedShow Answer

The following is an item you see on a questionnaire, "Do you use social media? Yes go to question 2, No go to question 3." This is an example of which type of question?

Correct AnswerverifiedShow Answer

As telephone user have shifted from landlines to cell phones, it has increase which threat to survey studies?

Correct AnswerverifiedShow Answer

Discuss some of the innovations in survey modes and distributions. Then discuss how these new ways of conducting surveys may create challenges for the validity and reliability of survey findings.

Correct AnswerverifiedInnovations are discussed in t...View AnswerShow Answer

A researcher mails out 400 surveys. Of these, 100 are returned with complete and useable data. What is the response rate?

Correct AnswerverifiedShow Answer

Surveys differ from experiments because they do not

Correct AnswerverifiedC

In your study of a network of environmental organizations, each organization is considered

Correct AnswerverifiedShow Answer

Which variable would typically appear as a demographic item on a survey questionnaire?

Correct AnswerverifiedD

Discuss the key guidelines you will consider when structuring a survey and developing questions for the survey.

Correct AnswerverifiedGuidelines for structuring sur...View AnswerShow Answer

An advantage of cross-sectional versus longitudinal surveys includes

Correct AnswerverifiedD

An advantage of online surveying is

Correct AnswerverifiedShow Answer

Which of the following is NOT an advantage of using face-to-face interviews?

Correct AnswerverifiedShow Answer

You are creating a survey to find out whether there is a relationship between Greek organization membership and the number of dates a senior student has. The purpose of your survey is:

Correct AnswerverifiedShow Answer

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Advantages and disadvantages o...
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Steps in data collec...
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Innovations are discussed in t...
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C

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D

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Guidelines for structuring sur...
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D

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