Question 1

This is the pathway a product assumes over its lifetime. There are said to be five main stages: development, introduction, growth, maturity and decline.

Accepted Answer

A)   Product lifetime.
B)   Product lifecycle.
C)   Product life stage.
D)   Product lifestyle.

Question 2

Which of the following is the rate at which a market adopts an innovation?

Accepted Answer

A)   Process of diffusion.
B)   Adoption lifecycle.
C)   Adoption process.
D)   Process of differentiation.

Question 3

Which is not an example of speciality products?

Accepted Answer

A)   sports equipment (Winning boxing gloves) .
B)   Michelin-starred restaurants (Canton 8 in Shanghai) .
C)   electrical appliances .
D)   watches (Rolex) .

Question 4

These are groups of brands that are closely related in terms of their functions and the benefits they provide:

Accepted Answer

A)   Product lifecycle.
B)   Product lines.
C)   Product class.
D)   Product branding. B

Question 5

Convenience products are non-durable and are bought because the consumer does not want to put very much effort, if any, into the buying decision. Which behaviour closely corresponds to convenience products?

Accepted Answer

A)   routinized response
B)   limited problem solving
C)   high involvement
D)   extensive problem solving

Question 6

At stage 4 of service innovation, the highest end of innovation maturity, firms integrate the services dimension as part of their total offer. Known as servitization, this involves the provision of a bundle of goods-service solutions over the life cycle of their customers, 'from cradle to grave'.

Accepted Answer

A) True 
 B)False

Question 7

Cars provide transportation and a means of self-expression. Cameras make memories by recording a scene, person, or object through the use of film or digital processes. These are all example of the embodied product.

Accepted Answer

A) True 
 B)False

Question 8

We start with a consideration of the principal characteristics associated with offerings and discuss how all offerings are best considered services at heart. This concept of all propositions inherently being services is known as:

Accepted Answer

A)   Service.
B)   service-dominant logic (SDL) .
C)   propositions.
D)   Tangibility. B

Question 9

This is the process in which offerings move through a sequential, pre-determined pattern of development similar to the biological path that lifeforms follow:___________

Accepted Answer

A)   Diffusion process
B)   Test marketing.
C)   Aoption process.
D)   Product lifecycle.

Question 10

The core proposition consists of the core benefit or service. This may be a functional benefit in terms of what the offering enables you to do, or it may be an emotional benefit in terms of how the product or service makes you feel.

Accepted Answer

A) True 
 B)False

Question 11

The rate of diffusion is a function of the speed at which sales occur, the pattern of diffusion as expressed in the shape of the curve, and the size of the market.

Accepted Answer

A) True 
 B)False

Question 12

In the _________, individuals develop an attitude toward the proposition and reach a decision about whether the innovation will meet their needs. If this is positive they will experiment with the innovation.

Accepted Answer

A)   persuasion stage
B)   decision stage
C)   implementation stage
D)   knowledge stage

Question 13

Early majority constitutes 2.5% of the buying population, is important because they have to kick-start the adoption process.

Accepted Answer

A) True 
 B)False  False

Question 14

In marketing, the term proposition:

Accepted Answer

A)   is limited in meaning to goods, services, and ideas only.
B)   is a broad concept that encompasses the satisfaction of consumer needs.
C)   refers only to tangible items that can be seen, tasted, or touched.
D)   never refers to such things as package design, brand name, or warranty.

Question 15

MySQL, the world's leading open-source database software producer uses this approach. By making the source code of the software freely available to everybody, the software is available to everyone to use and/or modify. This is a good example of:

Accepted Answer

A)   incremental service innovation.
B)   product extension.
C)   radical service innovation.

Question 16

Capital equipment goods refer to offerings that people do not normally anticipate buying nor want to buy.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is a stage in the new product development process, undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch?

Accepted Answer

A)   Live marketing.
B)   Generic marketing.
C)   Focused marketing.
D)   Test marketing.

Question 18

During the __________ stage of the adoption process, the innovation is tried for the first time. Sales promotions are often used as samples to allow individuals to test the product without any undue risk. Individuals accept or reject an innovation on the basis of their experience of the trial.

Accepted Answer

A)   persuasion
B)   knowledge
C)   implementation
D)   decision

Question 19

Möller, Rajala, and Westerlund (2008)  distinguish between three service innovation strategies as:

Accepted Answer

A)   established services within competitive markets;
B)   incremental service innovation targeting value-added propositions.
C)   radical service innovation, which aims to produce completely novel offerings.
D)   All above options

Question 20

The development of new propositions is complex and high risk, so organizations usually adopt a procedural approach. The most common new product development process (NPDP)  consists of several phases that enable progress to be monitored. Which of the following is NOT one of the phases of NPDP?

Accepted Answer

A)   core proposition selection.
B)   idea screening.
C)   test marketing.
D)   business plan and market analysis.

Exam 11: Product: New Proposition Development and Innovation

This is the pathway a product assumes over its lifetime. There are said to be five main stages: development, introduction, growth, maturity and decline.

Correct AnswerverifiedShow Answer

Which of the following is the rate at which a market adopts an innovation?

Correct AnswerverifiedShow Answer

Which is not an example of speciality products?

Correct AnswerverifiedShow Answer

These are groups of brands that are closely related in terms of their functions and the benefits they provide:

Correct AnswerverifiedB

Convenience products are non-durable and are bought because the consumer does not want to put very much effort, if any, into the buying decision. Which behaviour closely corresponds to convenience products?

Correct AnswerverifiedShow Answer

At stage 4 of service innovation, the highest end of innovation maturity, firms integrate the services dimension as part of their total offer. Known as servitization, this involves the provision of a bundle of goods-service solutions over the life cycle of their customers, 'from cradle to grave'.

Correct AnswerverifiedShow Answer

Cars provide transportation and a means of self-expression. Cameras make memories by recording a scene, person, or object through the use of film or digital processes. These are all example of the embodied product.

Correct AnswerverifiedShow Answer

We start with a consideration of the principal characteristics associated with offerings and discuss how all offerings are best considered services at heart. This concept of all propositions inherently being services is known as:

Correct AnswerverifiedB

This is the process in which offerings move through a sequential, pre-determined pattern of development similar to the biological path that lifeforms follow:___________

Correct AnswerverifiedShow Answer

The core proposition consists of the core benefit or service. This may be a functional benefit in terms of what the offering enables you to do, or it may be an emotional benefit in terms of how the product or service makes you feel.

Correct AnswerverifiedShow Answer

The rate of diffusion is a function of the speed at which sales occur, the pattern of diffusion as expressed in the shape of the curve, and the size of the market.

Correct AnswerverifiedShow Answer

In the _________, individuals develop an attitude toward the proposition and reach a decision about whether the innovation will meet their needs. If this is positive they will experiment with the innovation.

Correct AnswerverifiedShow Answer

Early majority constitutes 2.5% of the buying population, is important because they have to kick-start the adoption process.

Correct AnswerverifiedFalse

In marketing, the term proposition:

Correct AnswerverifiedShow Answer

MySQL, the world's leading open-source database software producer uses this approach. By making the source code of the software freely available to everybody, the software is available to everyone to use and/or modify. This is a good example of:

Correct AnswerverifiedShow Answer

Capital equipment goods refer to offerings that people do not normally anticipate buying nor want to buy.

Correct AnswerverifiedShow Answer

Which of the following is a stage in the new product development process, undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch?

Correct AnswerverifiedShow Answer

During the __________ stage of the adoption process, the innovation is tried for the first time. Sales promotions are often used as samples to allow individuals to test the product without any undue risk. Individuals accept or reject an innovation on the basis of their experience of the trial.

Correct AnswerverifiedShow Answer

Möller, Rajala, and Westerlund (2008) distinguish between three service innovation strategies as:

Correct AnswerverifiedShow Answer

The development of new propositions is complex and high risk, so organizations usually adopt a procedural approach. The most common new product development process (NPDP) consists of several phases that enable progress to be monitored. Which of the following is NOT one of the phases of NPDP?

Correct AnswerverifiedShow Answer

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