Question 1

Hallmark is a good example of a company that uses _____ distribution as a means of offering two or more lines of the same merchandise through two or more outlets.

Accepted Answer

A)   direct
B)   secondary
C)   split
D)   dual
E)   complementary

Question 2

The sources of power or influence change as a supply chain moves toward integration and collaboration. In collaborative supply chains, the most important source of power is based on:

Accepted Answer

A)   rewards.
B)   sales volume.
C)   information.
D)   coercion.
E)   firm size.

Question 3

The most basic benefit of marketing channels is _____ where channels reduce the number of contacts necessary to exchange products.

Accepted Answer

A)   host reduction
B)   time efficiency
C)   contact efficiency
D)   spatial realignment
E)   accumulation

Question 4

Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace. How are these issues related to other elements of the marketing program in determining competitive advantage?

Accepted Answer

Distribution and supply chain relationsh...

Question 5

Identify and describe the major differences between traditional marketing channels and true supply chains. What are the characteristics of true supply chains that cause them to outperform traditional channels by a wide margin?

Accepted Answer

The term supply chain expresses the conn...

Exam 9: Distribution and Supply Chain Management

Identify and describe the major differences between traditional marketing channels and true supply chains. What are the characteristics of true supply chains that cause them to outperform traditional channels by a wide margin?

Correct Answer
verified
The term supply chain expresses the conn...
View Answer

Hallmark is a good example of a company that uses _____ distribution as a means of offering two or more lines of the same merchandise through two or more outlets.

Correct Answer
verified

Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace. How are these issues related to other elements of the marketing program in determining competitive advantage?

Correct Answer
verified
Distribution and supply chain relationsh...
View Answer

The most basic benefit of marketing channels is _____ where channels reduce the number of contacts necessary to exchange products.

Correct Answer
verified

The sources of power or influence change as a supply chain moves toward integration and collaboration. In collaborative supply chains, the most important source of power is based on:

Correct Answer
verified

Exam 9: Distribution and Supply Chain Management

Identify and describe the major differences between traditional marketing channels and true supply chains. What are the characteristics of true supply chains that cause them to outperform traditional channels by a wide margin?

Correct AnswerverifiedThe term supply chain expresses the conn...View AnswerShow Answer

Hallmark is a good example of a company that uses _____ distribution as a means of offering two or more lines of the same merchandise through two or more outlets.

Correct AnswerverifiedShow Answer

Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace. How are these issues related to other elements of the marketing program in determining competitive advantage?

Correct AnswerverifiedDistribution and supply chain relationsh...View AnswerShow Answer

The most basic benefit of marketing channels is _____ where channels reduce the number of contacts necessary to exchange products.

Correct AnswerverifiedShow Answer

The sources of power or influence change as a supply chain moves toward integration and collaboration. In collaborative supply chains, the most important source of power is based on:

Correct AnswerverifiedShow Answer

Correct Answer
verified
The term supply chain expresses the conn...
View Answer

Correct Answer
verified

Correct Answer
verified
Distribution and supply chain relationsh...
View Answer

Correct Answer
verified

Correct Answer
verified