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Match -A popular type of brochure fold with six panels that that are folded back and forth.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

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Match -This type of direct marketing can be defined as any advertising material sent by mail to a targeted consumer to encourage a sale or further inquiry.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

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Match -A creatively designed set of materials that includes a letter, possible promotional device, and brochure sent to the target through the mail.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

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verified

Match -The enticement copy seen on the outer envelope of mailed advertising materials.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

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verified

Match -The most common type of brochure fold.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

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verified

Match -This brochure fold is also known as a barrel fold. It uses one sheet of paper that is folded inward multiple times, resembling a cone.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

verifed

verified

Match -A slang term used for the business letter seen within a direct mail kit.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

verifed

verified

Match -This type of brochure fold has both the left and right sides of the design fold into the center.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

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verified

K

Match -This elegant design option pushes the image into and slightly below the papers surface.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

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verified

P

Match -A small folded layout, typically used to see the folds and page space for brochure design.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

verifed

verified

Match -The process of cutting a surface (paper) into an interesting customized shape.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

verifed

verified

Match -This type of fold uses a single sheet of paper folded one time.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

verifed

verified

Match -Multiple page booklets that promote any number of diverse products.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

verifed

verified

Match -Direct mail is also known by this derogatory name.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

verifed

verified

Match -The formal name for purchase incentives.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

verifed

verified

Match -Another name for direct marketing.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

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verified

C

Match -To ensure promotions are not overused, the type of promotion employed should be tied to how long the brand has been on the market.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

verifed

verified

Match -Also known as a cross fold, this more complicated type of brochure fold, is first folded in half horizontally and then again vertically.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

verifed

verified

Match -Also known as a fan fold, this pleated type of fold is a great choice if you want to take your target on a step-by-step journey.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

verifed

verified

Match -3D graphic effect.


A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Correct Answer

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verified

Showing 1 - 20 of 20

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