Question 1

Which term describes a situation in which one company owns most of the media in a single community?

Accepted Answer

A)   cross-ownership
B)   concentration
C)   media conglomerate
D)   homegrown media
E)   filtering

Question 2

The main goal of most media, regardless of format, is increasing their audience.

Accepted Answer

A) True 
 B)False

Question 3

If a reporter calls to interview you and you agree to talk, but only on the condition that you are not listed as the source of the information, this is an example of what phenomenon?

Accepted Answer

A)   yellow journalism
B)   investigative journalism
C)   filtering
D)   shield laws
E)   "on background" conversations

Question 4

Which of the following terms describes a situation in which the media influences the types of issues that people pay attention to?

Accepted Answer

A)   priming effect
B)   persuasion effect
C)   filtering effect
D)   framing effect
E)   slant effect

Question 5

The National Journal, New Republic, Nation, and National Review are examples of what?

Accepted Answer

A)   TV talk shows focused on current events
B)   daily newspapers
C)   magazines offering extensive news coverage
D)   the penny press
E)   wire services

Question 6

One of the most important ways that the media influence people is through their decisions of what to cover.

Accepted Answer

A) True 
 B)False

Question 7

The primary reason that Congress deregulated media content was because it believed station owners were doing a good job in their role as public trustees to provide fair and unbiased information.

Accepted Answer

A) True 
 B)False

Question 8

The government sues to stop the publication of a top-secret memo about an ongoing military conflict. A judge agrees and prohibits publication. This is an example of:

Accepted Answer

A)   off-the-record publishing.
B)   a leak.
C)   a shield law.
D)   prior restraint.
E)   yellow journalism.

Question 9

When Edward Snowden released information about programs being conducted by the NSA, it was an example of:

Accepted Answer

A)   a leak.
B)   giving information on background.
C)   cyberterrorism.
D)   invasion of privacy.
E)   citizen journalism.

Question 10

The term "yellow journalism" refers to:

Accepted Answer

A)   the use of sensational headlines and illustrations to sell newspapers.
B)   press stories that were highly critical of government.
C)   fair and balanced coverage of politics.
D)   investigative stories that called for reforms of government.
E)   increased circulation of newspapers.

Question 11

If the New York Times publishes an article giving favorable coverage to one candidate for a Senate race but not another, it is an example of priming.

Accepted Answer

A) True 
 B)False  False

Question 12

The Federal Communications Commission was prompted to revise its ownership restrictions because of:

Accepted Answer

A)   its decisions in the Howard Stern and Janet Jackson situations.
B)   the Communications Act of 1934.
C)   the Telecommunications Act of 1996.
D)   its lack of authority over satellite radio and television broadcasts.
E)   the expansion of newspapers after the invention of the penny press.

Question 13

According to research, highly interested people are unlikely to change their minds when they learn something new from the news media because:

Accepted Answer

A)   they do not trust the news media.
B)   they believe that media sources contain political bias.
C)   they have already decided what they think.
D)   they cannot remember all of the information they read or hear.
E)   they are more likely to use the Internet than other sources, and it is less reliable.

Question 14

The Internet has raised the barriers to publication, since many people are not savvy enough to understand the technology.

Accepted Answer

A) True 
 B)False

Question 15

Which television format is characterized by a person sitting behind a desk reading news copy?

Accepted Answer

A)   talking head
B)   investigative reporting
C)   talk show
D)   primetime
E)   news cycle A

Question 16

When editors and reporters decide which issues to cover and which to ignore, they are engaging in the:

Accepted Answer

A)   priming effect.
B)   persuasion effect.
C)   filtering effect.
D)   framing effect.
E)   slant effect.

Question 17

When William Randolph Hearst said to one of his reporters, "You furnish the pictures and I'll furnish the war," it was an example of:

Accepted Answer

A)   priming and framing.
B)   media influence.
C)   muckraking.
D)   yellow journalism.
E)   soft news. D

Question 18

The fairness doctrine required:

Accepted Answer

A)   the media to offer equal airtime to opposing candidates on any non-news program.
B)   that candidates advertise equal amounts on television and radio.
C)   broadcast media to present several points of view to ensure balanced coverage.
D)   giving all companies a reasonable chance of owning multiple media outlets.
E)   equal number of liberal and conservative TV stations in a city.

Question 19

The quality and types of news sources vary most in which media format?

Accepted Answer

A)   Internet
B)   radio
C)   television
D)   newspapers
E)   magazines

Question 20

What impact have communications technologies like cable television and the Internet had on government regulation of the broadcast media?

Accepted Answer

A)   They changed the assumption that each and every broadcast outlet needs to be fair and unbiased.
B)   They led to stricter enforcement of the fairness doctrine.
C)   They increased public concern about the need to regulate broadcast media, leading to the establishment of the Federal Communications Commission.
D)   They led to the expansion of the fairness doctrine.
E)   They led to the suspension of the equal time provision.

Exam 7: The Media

Which term describes a situation in which one company owns most of the media in a single community?

Correct AnswerverifiedShow Answer

The main goal of most media, regardless of format, is increasing their audience.

Correct AnswerverifiedShow Answer

If a reporter calls to interview you and you agree to talk, but only on the condition that you are not listed as the source of the information, this is an example of what phenomenon?

Correct AnswerverifiedShow Answer

Which of the following terms describes a situation in which the media influences the types of issues that people pay attention to?

Correct AnswerverifiedShow Answer

The National Journal, New Republic, Nation, and National Review are examples of what?

Correct AnswerverifiedShow Answer

One of the most important ways that the media influence people is through their decisions of what to cover.

Correct AnswerverifiedShow Answer

The primary reason that Congress deregulated media content was because it believed station owners were doing a good job in their role as public trustees to provide fair and unbiased information.

Correct AnswerverifiedShow Answer

The government sues to stop the publication of a top-secret memo about an ongoing military conflict. A judge agrees and prohibits publication. This is an example of:

Correct AnswerverifiedShow Answer

When Edward Snowden released information about programs being conducted by the NSA, it was an example of:

Correct AnswerverifiedShow Answer

The term "yellow journalism" refers to:

Correct AnswerverifiedShow Answer

If the New York Times publishes an article giving favorable coverage to one candidate for a Senate race but not another, it is an example of priming.

Correct AnswerverifiedFalse

The Federal Communications Commission was prompted to revise its ownership restrictions because of:

Correct AnswerverifiedShow Answer

According to research, highly interested people are unlikely to change their minds when they learn something new from the news media because:

Correct AnswerverifiedShow Answer

The Internet has raised the barriers to publication, since many people are not savvy enough to understand the technology.

Correct AnswerverifiedShow Answer

Which television format is characterized by a person sitting behind a desk reading news copy?

Correct AnswerverifiedA

When editors and reporters decide which issues to cover and which to ignore, they are engaging in the:

Correct AnswerverifiedShow Answer

When William Randolph Hearst said to one of his reporters, "You furnish the pictures and I'll furnish the war," it was an example of:

Correct AnswerverifiedD

The fairness doctrine required:

Correct AnswerverifiedShow Answer

The quality and types of news sources vary most in which media format?

Correct AnswerverifiedShow Answer

What impact have communications technologies like cable television and the Internet had on government regulation of the broadcast media?

Correct AnswerverifiedShow Answer

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False

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A

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D

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