Exam 5: Introduction to Secondary Research

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A) Using available data is always expensive
B) There are questionnaires or instruments to construct and validate
C) Interviewers and other personnel need to be paid
D) Secondary data can sometimes be outdated

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A) Nielsen
B) Journal of Advertising
C) American Academy of Advertising
D) U.S. Census
E) Advertising Age

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E

A) Nielsen
B) Journal of Advertising
C) American Academy of Advertising
D) U.S. Census
E) Advertising Age

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A) Using available data is always expensive
B) There are questionnaires or instruments to construct and validate
C) Interviewers and other personnel need to be paid
D) Secondary data can sometimes be contradictory

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A) Nielsen
B) Journal of Advertising
C) American Academy of Advertising
D) U.S. Census
E) Advertising Age

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A) Nielsen
B) Journal of Advertising
C) American Academy of Advertising
D) U.S. Census
E) Advertising Age

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A) Using available data is always expensive
B) There are questionnaires or instruments to construct and validate
C) Interviewers and other personnel need to be paid
D) Secondary data may sometimes lack the depth

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Answered by ExamLex AI

Advantages of using secondary data in advertising and public relations research: 1. Cost-effective: Secondary data is often readily available and can be accessed at a lower cost compared to primary data collection methods. This can be particularly beneficial for organizations with limited research budgets. 2. Time-saving: Secondary data can be quickly accessed and analyzed, saving time in the research process. This can be especially advantageous when there is a need for timely information to inform advertising and public relations strategies. 3. Historical perspective: Secondary data can provide a historical perspective on trends and patterns, allowing for a deeper understanding of the market and consumer behavior over time. Disadvantages of using secondary data in advertising and public relations research: 1. Lack of control: Researchers have no control over the quality and accuracy of the secondary data, which may lead to potential biases or errors in the findings. 2. Outdated information: Secondary data may become outdated, especially in rapidly changing industries or markets, leading to potentially irrelevant or inaccurate insights. 3. Limited customization: Secondary data may not always align perfectly with the specific research needs of an organization, as it is collected for a different purpose and may not cover all the required variables or metrics.

A) Using available data is always inexpensive
B) There are questionnaires or instruments to construct and validate
C) Interviewers and other personnel need to be paid
D) Secondary data is often readily available

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False

A) Using available data is always inexpensive
B) There are questionnaires or instruments to construct and validate
C) Interviewers and other personnel need to be paid
D) Secondary data is sometimes helpful in refining your client's problem

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A) Nielsen
B) Journal of Advertising
C) American Academy of Advertising
D) U.S. Census
E) Advertising Age

Correct Answer

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