Question 1

Ways a public relations practitioner can generate news for a client or organization do NOT include __.

Accepted Answer

A)   buy an ad
B)   give a speech
C)   hold a contest
D)   involve a celebrity
E)   issue a report

Question 2

Elements of a fact sheet do NOT include __.

Accepted Answer

A)   a lead paragraph
B)   a topic/subject line
C)   contact information
D)   content headings
E)   organizational identification

Question 3

Another term for a media alert is a pitch letter.

Accepted Answer

A) True 
 B)False

Question 4

An event listing is a brief announcement of upcoming activity for a community calendar.

Accepted Answer

A) True 
 B)False

Question 5

"Press advisory" is another term for a/an __.

Accepted Answer

A)   background fact sheet
B)   media alert
C)   news fact sheet
D)   pitch letter
E)   public advisory

Question 6

A memo from a public relations writer to an editor or news director suggesting the topic for a feature story is a __.

Accepted Answer

A)   letter to the editor
B)   news advisory
C)   photo opportunity
D)   pitch letter
E)   story idea memo

Question 7

A news fact sheet is a type of media memo.

Accepted Answer

A) True 
 B)False

Question 8

A memo from a public relations writer to an editor or news director announcing an upcoming news conference is a __.

Accepted Answer

A)   letter to the editor
B)   news advisory
C)   photo opportunity
D)   pitch letter
E)   story idea memo

Question 9

"Tip sheet" is another term for a/an __.

Accepted Answer

A)   background fact sheet
B)   media alert
C)   news fact sheet
D)   public advisory
E)   story idea memo E

Question 10

As public relations director for a school district, the likely format to invite reporters to a news conference to announce the selection of a new superintendent is a __.

Accepted Answer

A)   background fact sheet
B)   media advisory
C)   news fact sheet
D)   public advisory
E)   story idea memo B

Question 11

Details about the content of an upcoming news conference should be included in the media memo inviting reporters to the conference.

Accepted Answer

A) True 
 B)False

Question 12

Two types of fact sheets are __.

Accepted Answer

A)   informational and persuasive
B)   long and short
C)   news and background
D)   timely and evergreen

Question 13

Background fact sheets present capsulized bits of background information about an organization or its programs.

Accepted Answer

A) True 
 B)False

Question 14

Information stripped down to the bare facts and presented in bullet form is a/an __.

Accepted Answer

A)   fact sheet
B)   memo
C)   news brief
D)   news release
E)   pitch letter

Question 15

"Breaker box" is another term for a/an __.

Accepted Answer

A)   background fact sheet
B)   event listing
C)   media advisory
D)   news fact sheet
E)   pitch letter A

Question 16

You are public relations director for a school district. The likely format to invite reporters to interview a new head cook who used to run a restaurant in New York City is a __.

Accepted Answer

A)   background fact sheet
B)   media advisory
C)   news fact sheet
D)   public advisory
E)   story idea memo

Question 17

A visual chart showing various elements of a news fact sheet is called a/an __.

Accepted Answer

A)   factoid folio
B)   graphic organizer
C)   info wheel
D)   spider web

Exam 9: Fact Sheet and Advisory

Ways a public relations practitioner can generate news for a client or organization do NOT include __.

Correct Answer
verified

Elements of a fact sheet do NOT include __.

Correct Answer
verified

Another term for a media alert is a pitch letter.

Correct Answer
verified

An event listing is a brief announcement of upcoming activity for a community calendar.

Correct Answer
verified

"Press advisory" is another term for a/an __.

Correct Answer
verified

A memo from a public relations writer to an editor or news director suggesting the topic for a feature story is a __.

Correct Answer
verified

A news fact sheet is a type of media memo.

Correct Answer
verified

A memo from a public relations writer to an editor or news director announcing an upcoming news conference is a __.

Correct Answer
verified

"Tip sheet" is another term for a/an __.

Correct Answer
verified
E

As public relations director for a school district, the likely format to invite reporters to a news conference to announce the selection of a new superintendent is a __.

Correct Answer
verified
B

Details about the content of an upcoming news conference should be included in the media memo inviting reporters to the conference.

Correct Answer
verified

Two types of fact sheets are __.

Correct Answer
verified

Background fact sheets present capsulized bits of background information about an organization or its programs.

Correct Answer
verified

Information stripped down to the bare facts and presented in bullet form is a/an __.

Correct Answer
verified

"Breaker box" is another term for a/an __.

Correct Answer
verified
A

You are public relations director for a school district. The likely format to invite reporters to interview a new head cook who used to run a restaurant in New York City is a __.

Correct Answer
verified

A visual chart showing various elements of a news fact sheet is called a/an __.

Correct Answer
verified

Exam 9: Fact Sheet and Advisory

Ways a public relations practitioner can generate news for a client or organization do NOT include __.

Correct AnswerverifiedShow Answer

Elements of a fact sheet do NOT include __.

Correct AnswerverifiedShow Answer

Another term for a media alert is a pitch letter.

Correct AnswerverifiedShow Answer

An event listing is a brief announcement of upcoming activity for a community calendar.

Correct AnswerverifiedShow Answer

"Press advisory" is another term for a/an __.

Correct AnswerverifiedShow Answer

A memo from a public relations writer to an editor or news director suggesting the topic for a feature story is a __.

Correct AnswerverifiedShow Answer

A news fact sheet is a type of media memo.

Correct AnswerverifiedShow Answer

A memo from a public relations writer to an editor or news director announcing an upcoming news conference is a __.

Correct AnswerverifiedShow Answer

"Tip sheet" is another term for a/an __.

Correct AnswerverifiedE

As public relations director for a school district, the likely format to invite reporters to a news conference to announce the selection of a new superintendent is a __.

Correct AnswerverifiedB

Details about the content of an upcoming news conference should be included in the media memo inviting reporters to the conference.

Correct AnswerverifiedShow Answer

Two types of fact sheets are __.

Correct AnswerverifiedShow Answer

Background fact sheets present capsulized bits of background information about an organization or its programs.

Correct AnswerverifiedShow Answer

Information stripped down to the bare facts and presented in bullet form is a/an __.

Correct AnswerverifiedShow Answer

"Breaker box" is another term for a/an __.

Correct AnswerverifiedA

You are public relations director for a school district. The likely format to invite reporters to interview a new head cook who used to run a restaurant in New York City is a __.

Correct AnswerverifiedShow Answer

A visual chart showing various elements of a news fact sheet is called a/an __.

Correct AnswerverifiedShow Answer

Correct Answer
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E

Correct Answer
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B

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A

Correct Answer
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