Question 1

Explain the differences between scanning and monitoring and how each contributes to the strategic communication process.

Accepted Answer

Scanning and monitoring are both importa...

Question 2

___________ is the potential negative effect of a threat or positive effect of an opportunity on an organization.

Accepted Answer

The answer of ___________ is the potential negative effect of...

Question 3

What are the two deliverables you should produce from scanning and monitoring?

Accepted Answer

A: When it comes to scanning and monitor...

Question 4

____________________ is when you watch something.

Accepted Answer

The answer of ____________________ is when you watch something....

Question 5

The use of AI should be couple with the use of __________

Accepted Answer

The answer of The use of AI should be couple...

Question 6

One use of monitor is to look for shifts in the _______________ of a situation.

Accepted Answer

A)   salience
B)   appearance
C)   nature of stakeholders
D)   vengeance

Question 7

Strengths and weaknesses are your ___________ and _________.

Accepted Answer

Assets; what you can do better

Question 8

A threat can also be an opportunity.

Accepted Answer

A) True 
 B)False

Question 9

Identify three of the common stakeholders an organization might have.

Accepted Answer

An organization typically has a variety ...

Question 10

Social listening is an example of _______________.

Accepted Answer

A)   scanning
B)   monitoring
C)   analysis
D)   interpretation

Question 11

The digital environment makes scanning _________ and ____________.

Accepted Answer

The answer of The digital environment makes scanning _________ and...

Question 12

Scanning is a

Accepted Answer

Scanning is a process used to quickly id...

Question 13

_____________ is a systematic search of the environment.

Accepted Answer

A)   scanning
B)   monitoring
C)   analysis
D)   interpretation

Question 14

Social listening adds value by providing ____________.

Accepted Answer

A)   data
B)   facts
C)   meaning
D)   insights D

Question 15

Managers can use __________ to leverage opportunities.

Accepted Answer

A)   weaknesses
B)   strengths
C)   political concerns
D)   socio-cultural concerns

Question 16

What the two steps in the interpretation process?

Accepted Answer

The interpretation process typically inv...

Question 17

Opportunities and threats are __________ to an organization.

Accepted Answer

The answer of Opportunities and threats are __________ to an...

Question 18

____________ represents the odds a certain opportunity or threat will emerge.

Accepted Answer

A)   averages
B)   impact
C)   likelihood
D)   probabilities C

Question 19

Social listening typically involves managing big data.

Accepted Answer

A) True 
 B)False

Question 20

PEST involves ______________________.

Accepted Answer

A)   specific threats
B)   specific opportunities
C)   broad threats
D)   broad opportunities

Exam 4: Scanning and Monitoring

Explain the differences between scanning and monitoring and how each contributes to the strategic communication process.

Correct AnswerAnswered by ExamLex AIScanning and monitoring are both importa...View AnswerShow Answer

___________ is the potential negative effect of a threat or positive effect of an opportunity on an organization.

Correct AnswerverifiedShow Answer

What are the two deliverables you should produce from scanning and monitoring?

Correct AnswerAnswered by ExamLex AIA: When it comes to scanning and monitor...View AnswerShow Answer

____________________ is when you watch something.

Correct AnswerverifiedShow Answer

The use of AI should be couple with the use of __________

Correct AnswerverifiedShow Answer

One use of monitor is to look for shifts in the _______________ of a situation.

Correct AnswerverifiedShow Answer

Strengths and weaknesses are your ___________ and _________.

Correct AnswerverifiedAssets; what you can do better

A threat can also be an opportunity.

Correct AnswerverifiedShow Answer

Identify three of the common stakeholders an organization might have.

Correct AnswerAnswered by ExamLex AIAn organization typically has a variety ...View AnswerShow Answer

Social listening is an example of _______________.

Correct AnswerverifiedShow Answer

The digital environment makes scanning _________ and ____________.

Correct AnswerverifiedShow Answer

Scanning is a

Correct AnswerAnswered by ExamLex AIScanning is a process used to quickly id...View AnswerShow Answer

_____________ is a systematic search of the environment.

Correct AnswerverifiedShow Answer

Social listening adds value by providing ____________.

Correct AnswerverifiedD

Managers can use __________ to leverage opportunities.

Correct AnswerverifiedShow Answer

What the two steps in the interpretation process?

Correct AnswerAnswered by ExamLex AIThe interpretation process typically inv...View AnswerShow Answer

Opportunities and threats are __________ to an organization.

Correct AnswerverifiedShow Answer

____________ represents the odds a certain opportunity or threat will emerge.

Correct AnswerverifiedC

Social listening typically involves managing big data.

Correct AnswerverifiedShow Answer

PEST involves ______________________.

Correct AnswerverifiedShow Answer

Correct Answer
Answered by ExamLex AI
Scanning and monitoring are both importa...
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Correct Answer
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Correct Answer
Answered by ExamLex AI
A: When it comes to scanning and monitor...
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Correct Answer
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Strengths and weaknesses are your ___ and _.

Correct Answer
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Assets; what you can do better

Correct Answer
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Correct Answer
Answered by ExamLex AI
An organization typically has a variety ...
View Answer

Correct Answer
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The digital environment makes scanning _ and ____.

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Correct Answer
Answered by ExamLex AI
Scanning is a process used to quickly id...
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Correct Answer
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Correct Answer
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D

Correct Answer
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Correct Answer
Answered by ExamLex AI
The interpretation process typically inv...
View Answer

Correct Answer
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Correct Answer
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C

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Correct Answer
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