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Exam 4: Business and Marketing Technology

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Question 1

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Identify the main components of PDM systems-- I. Data Management II. Classification of Components III. Product Structure IV. Document relationships

A) 1, 2 & 3
B) 1, 4 & 3
C) 2 & 3
D) 4 & 3

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Question 2

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Match the following: First set: I. Material request management II. Material Issue III. Material Receipt IV. Stock Valuation Second set:

A) receipt is issued from the seller.
B) Stock is verified mechanically.
C) Appeal for materials is made from various departments.
D) Materials are issued as per order.

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Question 3

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Using digital communications technologies to maximise sales to existing customers and encourage continued usage on online services is known as:

Identify the subsystems of Plant Maintenance module of an ERP system: I. Component Tracking II. Preventive Maintenance Control III. Inventory Management IV. Cost Management

RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to?

Sub modules of Sales and Distribution modules are: I. Order Management II. Warehouse Management III. Foreign Trade IV. Sales Support

Companies that understand how customers use digital media in their purchase decision buying can develop integrated communications strategies to support their customers at each stage in the buying process. Customers have individual preferences in the ways they use the web depending upon why they need to use it and this web use is known as:

State whether the following are True/False. I. HRM defines enterprise planning for work and job roles with respect to specific language. II. HRM defines staff selection and decides various phases of the project according the policies of the company. III. HRM does not facilitate recruitment process. IV. HRM deploys effective search engine to easily find and sort out the profiles that is filtered with respect to the company's criteria.

Components of a CRM system are: I. Users II. Hardware and Operating Systems III. CRM Software IV. Business Processes

A strength of social media and viral marketing is:

Building long-term relationships with customers is essential for any business. The application of technology to achieve CRM is a key element of e-business but what does CRM stand for?

The use of online and offline promotion techniques to increase the audience of a site is known as

A marketing campaign will not be successful if the costs of acquiring site visitors and customers are too high. The term used to describe the cost of acquiring a new customer is known as:

World Software automatically allows the user to I. Selectively mix, match and integrate software applications. II. Easily modify it to ongoing business, local and organization-specific requirements. III. Maximise productivity by shrinking the amount of training users n IV. Add World Vision, its advanced graphical user interface.

The four marketing activities within the customer relationship management include customer selection, customer acquisition, customer retention, plus:

Accepting that a customer has agreed to opt-in to receive further information, with customer profiling the minimum amount of online information that needs to be collected is an e-mail address. What is really required though to decide if the customer is a good potential target for further communications?

Online marketing communications include the development on online partnerships and are regarded as an important part of a marketing mix. There are three key types of online partnerships; link building, affiliate marketing, and one other:

Online public relations (or e-PR) should aim to maximise favourable mentions of companies, products, brands, etc which are likely to be visited by target audiences. Which of the following activities fall within the remit of e-PR?

E-mail marketing has to make strategic plans regarding outbound and inbound emails. E-mail is most widely used as a prospect conversion and customer retention tool. A database of customer names, email addresses and profile information used for e-mail marketing is usually known as:

Match the following sets of topology categories and their examples. First Set: I. Internal failure costs II. External failure costs III. Appraisal costs, IV. Prevention costs Second Set: A. Costs of scrap. B. Design and development of new quality equipment C. Cost of inspecting upon arrival. D. Warranty claims.