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Exam 13: Promotion Essentials: Digital and Social Media Marketing

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Question 51

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Companies spend too much time ensuring they have current and frequent postings on social media sites; they aren't that important.

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Question 52

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In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is. This is an example of the ________ stage in the AIDA model.

A) attention
B) interest
C) desire
D) decision
E) action

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Question 53

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The development of promotional strategies most likely involves decisions about ________.

Carrie maintains a cooking blog, and she often mentions products by name if she feels they are especially nutritional and easy to obtain. This is an example of ________ media.

To encourage the ultimate purchase, marketers often rely on ________ to close the sale.

________ was originally started as a site for college students to connect with each other.

 ________ media refers to a customer or commercial entity choosing to act as a marketing communication channel for the organization at no cost.

Coca-Cola intends to invest further in promotion to help maintain brand loyalty from its existing customers. Which of the following capabilities of promotion is Coca-Cola demonstrating?

The first step a manager should take in the promotion strategy process is to ________.

Describe the seven Cs that define the customer website interface.

A plan for initiating a viral marketing campaign to specific customers is called a(n) ________.