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Exam 8: E-Commerce

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Question 31

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Online classified ads such as Craigslist provide an example of consumer-to-business e-commerce.

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Question 32

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Google provides an example of the merchant model of e-commerce through the AdWords program.

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Question 33

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A ____ generates revenue from the fees charged for matching buyers and sellers.

____________________ is buying and selling goods and services over the Internet

____ refers to money or scrip that is exchanged only electronically.

____ is an application of artificial intelligence that can be used for Web marketing.

The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts.

_____ display ads appear on top of a browser window,blocking the user's view.

____ is a method for improving the volume or quality of traffic to a Web site.

The main advantage of HTML over XML is that you can assign data-type definitions to information in a page.

Describe the m-commerce applications that are currently available.

The Web and telecommunication technologies play a major role in e-commerce.

The third-party exchange marketplace model is controlled by sellers and buyers.

In terms of Web marketing,what is a hit?

How does B2B e-commerce lower production costs and improve accuracy?

In the subscription model,an organization uses e-commerce sites to sell digital products and services.

Very small businesses usually cannot use the Internet and e-commerce applications to gain a competitive edge.

What are the main objectives of trading partner agreements?

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

Explain what click-and-brick e-commerce means.