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In order to maximize profits,a firm should decrease output whenever total cost exceeds total revenue.

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  -Figure 8-4 indicates data for the total cost curve and the demand curve facing Jonathan's Riding Mower Shop.The quantities indicated are potential daily sales.If Jonathan sells 10 riding mowers per day,he will earn an economic profit of A) $0 B) $150 C) $350 D) $500 E) $550 -Figure 8-4 indicates data for the total cost curve and the demand curve facing Jonathan's Riding Mower Shop.The quantities indicated are potential daily sales.If Jonathan sells 10 riding mowers per day,he will earn an economic profit of


A) $0
B) $150
C) $350
D) $500
E) $550

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A firm's total revenue


A) is the profit it earns by producing and selling a particular quantity of output
B) varies as output varies along the demand curve the firm faces
C) is constant at all points along a fixed demand curve
D) is determined by subtracting total profit from total cost
E) always decreases as its output increases,because costs rise

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If total revenue falls as more output is produced,


A) marginal revenue is negative
B) marginal revenue is positive
C) marginal cost is negative
D) average revenue is negative
E) total costs exceed total revenue

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If a firm is experiencing an economic loss in the long run,then


A) it must be experiencing an accounting loss
B) it should stay in business if it can cover its fixed costs
C) the market must be too large
D) it should exit from the industry
E) price exceeds marginal cost

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If a firm faces a downward-sloping demand curve,its marginal revenue is


A) less than its marginal cost
B) greater than price
C) less than price
D) equal to price
E) equal to its total revenue

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The demand curve facing a firm shows the


A) maximum price the firm can charge and still sell any given amount of output
B) minimum price the firm can charge and still sell any given amount of output
C) minimum price at which the firm will demand any given quantity of output
D) maximum price at which the firm will demand any given quantity of output
E) minimum quantity of output the firm can sell at any given price

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Economic profit is another name for accounting profit.

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  -Consider the firm in Figure 8-10.The marginal revenue from selling the fifth unit of output is A) $90 B) $70 C) $50 D) $30 E) $10 -Consider the firm in Figure 8-10.The marginal revenue from selling the fifth unit of output is


A) $90
B) $70
C) $50
D) $30
E) $10

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  -In Figure 8-5,which of the following is true at point B? A) total revenue is smaller than total cost B) marginal revenue exceeds marginal cost C) marginal revenue equals marginal cost D) marginal revenue is smaller than marginal cost E) total revenue equals total cost -In Figure 8-5,which of the following is true at point B?


A) total revenue is smaller than total cost
B) marginal revenue exceeds marginal cost
C) marginal revenue equals marginal cost
D) marginal revenue is smaller than marginal cost
E) total revenue equals total cost

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William quits his job where he earns an annual salary of $75,000 and opens a management consulting business,charging an hourly rate of $120.He works out of his home,converting a storeroom into an office.(Zoning restrictions prevent William from renting out the room. ) Start-up costs are financed by selling $15,000 worth of bonds he inherited that were earning annual interest payments of $900.During his first year,William incurs expenses for supplies and utilities that total $3,500.The total cost of production in the first year equals


A) $94,400
B) $79,400
C) $4,400
D) $3,500
E) $19,400

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Leugers Custom Cabinetmakers is currently operating at a profit while producing four custom cabinets per week.At that output level,marginal cost exceeds marginal revenue.In order to maximize profit,Leugers should


A) decrease output
B) increase output
C) leave output at four cabinets per week
D) either increase or decrease output,depending on its level of fixed costs
E) either increase or decrease output,depending on its level of variable costs

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  -In Figure 8-8,the marginal revenue from adding the fifth unit of output is A) $300 B) $40 C) $60 D) $20 E) $10 -In Figure 8-8,the marginal revenue from adding the fifth unit of output is


A) $300
B) $40
C) $60
D) $20
E) $10

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  -Figure 8-11 indicates the prices at which Lorine's Hair Salon is able to sell various quantities of manicures.If the marginal cost of a manicure is constant at $12.50,then the hair salon's profit on manicures is maximized at A) 2 manicures per day B) 3 manicures per day C) 4 manicures per day D) 5 manicures per day E) 6 manicures per day -Figure 8-11 indicates the prices at which Lorine's Hair Salon is able to sell various quantities of manicures.If the marginal cost of a manicure is constant at $12.50,then the hair salon's profit on manicures is maximized at


A) 2 manicures per day
B) 3 manicures per day
C) 4 manicures per day
D) 5 manicures per day
E) 6 manicures per day

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The return to owners for innovation and risk taking is a firm's


A) economic profit after taxes
B) total revenue
C) total opportunity cost
D) total implicit cost
E) money profit after taxes

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When there are implicit costs of production,


A) accounting and economic profit are equal
B) opportunity costs of production are zero
C) explicit costs of production are small
D) accounting profit will exceed economic profit
E) economic profit will exceed accounting profit

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A firm is currently selling its output for $30 per unit.If the firm reduces the price to $29 in order to boost sales,marginal revenue will


A) equal $30
B) equal $29
C) be between $30 and $29
D) be less than $29
E) exceed $30

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If a firm faces a horizontal demand curve,marginal revenue


A) is constant regardless of how much output the firm produces
B) decreases as the firm produces more output
C) increases as the firm produces more output
D) decreases if the firm produces less output
E) is less than price at most possible output levels

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Which of the following rules is most consistent with profit maximization?


A) expand output when MR < MC
B) reduce output when MR > MC
C) expand output when TR > TC
D) reduce output when TR > TC
E) expand output when MR > MC

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  -Consider the marginal revenue and marginal cost curves shown in Figure 8-12.Assume that the firm represented is able to cover its variable costs if it operates in the short run.What is the firm's optimal output level? A) 150 units B) 80 units C) 50 units D) less than 50 units E) between 50 and 80 units -Consider the marginal revenue and marginal cost curves shown in Figure 8-12.Assume that the firm represented is able to cover its variable costs if it operates in the short run.What is the firm's optimal output level?


A) 150 units
B) 80 units
C) 50 units
D) less than 50 units
E) between 50 and 80 units

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