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Exam 3: The Marketing Environment

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Question 91

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State and local regulatory agencies usually do not establish and enforce regulations that conflict with the actions of national regulatory agencies.

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Question 92

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If all the gas stations in a city collaborated to determine what gas prices should be charged,they would be violating the

A) Wheeler-Lea Act.
B) Clayton Act.
C) Robinson-Patman Act.
D) Sherman Antitrust Act.
E) Celler-Kefauver Act.

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Question 93

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Why must marketers be aware of new developments in technology?

The Food and Drug Administration influences marketing activities the most.

Scenario 3.2 Use the following to answer the questions. Clayton Homes,a mobile home manufacturer since 1934,introduced its new iHome in 2009.The iHome is one of the first of its kind,designed as an updated,modern version of the modular home,offered as a base home plus add-ons known as "pods." The base home is a one-bedroom,one-bath 734-square foot version at a price of around $80,000.There is also a 1,000 square-foot version for around $100,000.All versions may add on the additional one-room pods as desired which are shipped to your location and constructed on-site.The homes offer galvanized metal roofing,corrugated steel siding,VOC-free paints,and a "butterfly" roof that collects rainwater.The iHome uses 30% less energy than a similar square-foot home and offers "green" characteristics of solar panels,tankless water heaters,and low-flow faucets.In addition,it comes with bamboo flooring,a renewable resource.The modular,pre-fabricated design offers endless options for creating the customer's home and its engineered building system cuts down on construction waste.Due to the "green effects" of the iHome,the state governments have given it a tax abatement for any sales taxes. -Refer to Scenario 3.2.The income a consumer would use to purchase an iHome is considered ____ income.

Volkswagen is planning its promotional strategy for its Passat model.When compared to others in its class,the Passat has average gas mileage,better comfort ratings,more leg room,better interiors,average dependability,and is made in its plants in Tennessee.Which of the following attributes of a Volkswagen Passat would be most appropriate to emphasize in television commercials during an economic recession?

The FTC can issue a cease-and-desist order,which is an injunction to

Product competitors provide very different products that solve the same problem or satisfy the same basic customer need.

Environmental analysis is the process of collecting information about forces in the marketing environment.

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

The four major competitive structures are

Companies that compete for the same limited financial resources of the same customers are known as ____ competitors.

An oligopoly exists when a firm offers a product that has no close substitutes,making the firm the sole source of supply.

Many laws that directly influence marketing activities were enacted either to preserve a competitive atmosphere or to protect consumers.

Which of the following acts was enacted to prevent businesses from restraining trade and monopolizing markets?

Most marketers operate in a competitive environment of either

The Children's Online Privacy Protection Act prohibits websites and Internet providers from

____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.

Technology can help marketers become more productive.

After Home Depot gathers information related to its marketing environment,it attempts to define current environmental changes and predict future changes.This determines possible opportunities and threats facing the company.It illustrates the process that is called