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Exam 12: Developing and Managing Products

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Question 71

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Delivery,installation,financing,repair,warranties,and guarantees are all examples of product features.

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Question 72

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A new variety of Doritos is initially introduced in Ft.Worth,Texas;Columbia,South Carolina;Peoria,Illinois;and Spokane,Washington.After its initial success,Frito Lay markets the Doritos in those entire states,then the adjacent states,and finally the entire country.Frito-Lay is using a ____ for its new variety of Doritos.

A) multi-stage introduction
B) roll-out approach
C) test-market expansion
D) mass commercialization
E) trickle-down approach

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Question 73

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Functional modifications usually require that the product be

Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea?

Schwinn has developed a new bicycle that has the strongest and lightest-weight frame of any bicycle outside of those made for racing.In addition,Schwinn has added several new features to its bike that are attractive to individuals who work as "bike messengers" in large,urban cities.Since no other company makes a bike that has these specific attributes,Schwinn is creating

Discuss the major approaches that marketers use to differentiate their products.

Three major ways in which marketers engage in product differentiation are

The ability of a product to provide the same level of quality over time is called

Outback Steakhouse wants to expand its line of food products.The managers sent surveys to customers to determine which food items would appeal to them.Outback is currently in the ____ phase of new-product development.

Product deletion

The test-marketing stage

Product deletion can best be described as the process of deleting a product from the product mix when it

The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called

Angela and Ralph at Tablerock Foods believe they have come up with a delicious low-calorie dessert,but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers.In this instance,they probably should proceed to the ____ stage of the new-product development process.

The runout approach to product deletion is used for technologically obsolete products.

If Megan Roberts were given total marketing responsibility over Diet Cherry 7Up,she would hold the position of ____ manager.

After building a prototype of his new device,Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications.This is part of the ____ phase of the new-product development process.

What exactly is analyzed during the business analysis phase of new-product development?

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales,costs,and profits.

Firms marketing a quality product that generates strong sales can afford to keep expenses down by eliminating new-product development.