Question 1

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

Accepted Answer

A)  On-site wholesalers
B)  Cash-and-carry wholesalers
C)  Rack jobbers
D)  Truck jobbers
E)  Drop shippers

Question 2

Lynn Taylor sells Revlon cosmetics on consignment to grocery stores,maintains the display racks,and restocks when necessary.Lynn's job is best described as a

Accepted Answer

A)  rack jobber.
B)  drop shipper.
C)  general merchandise wholesaler.
D)  cash-and-carry wholesaler.
E)  truck jobber.

Question 3

Angela approaches David Hughes,owner of Hughes Auto Parts,to talk about the possibility of adding a new line of products to his store.Angela tells David that the product is a line of high-quality driving sunglasses.She offers to set up the display,service and restock it weekly,and maintain billing and inventory records.She tells David that all she needs is a couple of square feet of space.Angela is in the business of serving retailers as a

Accepted Answer

A)  general-line wholesaler.
B)  specialty-line wholesaler.
C)  rack jobber.
D)  full-service merchant wholesaler.
E)  cash-and-carry wholesaler.

Question 4

Many cities are revitalizing their downtown areas by bringing in new retail establishments.They are building new civic structures,passing ordinances that encourage the restoration of historic buildings,and developing mixed-use structures that include retail,residential,and other uses.These areas are best described as

Accepted Answer

A)  neighborhood shopping centers.
B)  community shopping centers.
C)  traditional shopping centers.
D)  traditional business districts.
E)  free-standing structures.

Question 5

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Accepted Answer

A)  lower costs of selling.
B)  easier financial transactions.
C)  superior ability to demonstrate the product.
D)  superior ability to offer the product at a lower price.
E)  decreased cycle time.

Question 6

The primary advantage of automatic vending as a form of retailing is that

Accepted Answer

A)  it offers a low-cost,personal method of selling products.
B)  it provides a continuous service to consumers.
C)  since vending machines must be serviced frequently,the products they sell are always fresh.
D)  vending machines require very few repairs.
E)  it eliminates the need for sales personnel.

Question 7

Colin brags to his friend Reid that his new bike shop has lots of parking and great visibility from Harper Avenue,and his nearest business neighbors are several hundred feet away.Colin has selected a ____ site for his retail business.

Accepted Answer

A)  free-standing
B)  traditional business district
C)  neighborhood shopping center
D)  community shopping center
E)  regional shopping center

Question 8

Malcolm Lewis has come up with the idea of a system for picking up people's cars while they are at work,washing and waxing them,and returning them for a fee.Having been a big success in his home city,Malcolm plans to expand his operation into other cities.The service described here seems best suited to

Accepted Answer

A)  party-plan retailing.
B)  franchising.
C)  vending.
D)  corporate chain retailing.
E)  off-price retailing.

Question 9

What is a superstore? What types of customers does it attract?

Accepted Answer

A superstore is a large retail store tha...

Question 10

Which of the following is a large-scale,members-only,retailer that combines cash-and-carry wholesaling with discount retailing?

Accepted Answer

A)  Warehouse showroom
B)  Warehouse club
C)  Catalog showroom
D)  Category killer
E)  Hypermarket

Question 11

What is the primary distinction between superstores and hypermarkets?

Accepted Answer

A)  Superstores offer a wider variety of products than hypermarkets.
B)  Superstores offer low prices while hypermarkets have moderate to high prices.
C)  Hypermarkets have fewer departments but deeper product lines than superstores.
D)  Hypermarkets are larger and have more types of products than superstores.
E)  These two types of retailers carry very different types of products.

Question 12

What are the three types of nonstore retailing,and what are some examples of each?

Accepted Answer

The answer of What are the three types of nonstore...

Question 13

What are the two categories of retail stores based on breadth of products offered,and what types of stores are in each category?

Accepted Answer

The answer of What are the two categories of retail...

Question 14

Drop shippers

Accepted Answer

A)  take title to but not physical possession of the goods.
B)  do not take title to or physical possession of the goods.
C)  take title to and physical possession of the goods.
D)  do not take title to but take physical possession of the goods.
E)  are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Question 15

Which of the following is not one of the basic types of franchising arrangements?

Accepted Answer

A)  A producer franchising a number of stores to sell a particular brand of product
B)  A wholesaler franchising a number of producers
C)  A producer franchising a number of wholesalers to sell to retailers
D)  The franchising of brand names,techniques,procedures,or services
E)  All of these are basic types of franchising.

Question 16

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products.A salesperson from Angel Products makes a presentation and takes the women's orders.This is an example of

Accepted Answer

A)  a party plan.
B)  telemarketing.
C)  a warehouse club.
D)  direct marketing.
E)  a catalog showroom.

Question 17

What is a potential disadvantage of direct selling?

Accepted Answer

A)  Commissions for salespeople are usually low.
B)  Some customers view direct selling negatively.
C)  Personal attention tends to be lacking.
D)  Product demonstrations are difficult in this type of selling.
E)  Consumers must go out of their way.

Question 18

Nordstrom's,Macy's,and JC Penney's are all considered

Accepted Answer

A)  department stores.
B)  discount stores.
C)  off-price retailers.
D)  specialty retailers.
E)  category killers.

Question 19

As discount stores improve their services and atmosphere as well as raise their prices,the distinction between discount stores and ____ is becoming blurred.

Accepted Answer

A)  superstores
B)  supermarkets
C)  specialty stores
D)  department stores
E)  category killers

Question 20

The primary function of most wholesalers is to

Accepted Answer

A)  support the needs of the manufacturers and provide them with market information.
B)  provide for the unique needs of the individual retailers buying their merchandise.
C)  provide information system tracking of inventory for the ultimate consumer.
D)  perform physical distribution of products from manufacturers to retailers.
E)  develop and share database information about customers.

Exam 16: Retailing, direct Marketing, and Wholesaling

What are the two categories of retail stores based on breadth of products offered,and what types of stores are in each category?

Correct Answer
verified

Lynn Taylor sells Revlon cosmetics on consignment to grocery stores,maintains the display racks,and restocks when necessary.Lynn's job is best described as a

Correct Answer
verified

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Correct Answer
verified

What is a potential disadvantage of direct selling?

Correct Answer
verified

Which of the following is a large-scale,members-only,retailer that combines cash-and-carry wholesaling with discount retailing?

Correct Answer
verified

Which of the following is not one of the basic types of franchising arrangements?

Correct Answer
verified

What are the three types of nonstore retailing,and what are some examples of each?

Correct Answer
verified

The primary function of most wholesalers is to

Correct Answer
verified

What is the primary distinction between superstores and hypermarkets?

Correct Answer
verified

Correct Answer
verified

Colin brags to his friend Reid that his new bike shop has lots of parking and great visibility from Harper Avenue,and his nearest business neighbors are several hundred feet away.Colin has selected a ____ site for his retail business.

Correct Answer
verified

Drop shippers

Correct Answer
verified

As discount stores improve their services and atmosphere as well as raise their prices,the distinction between discount stores and ____ is becoming blurred.

Correct Answer
verified

Nordstrom's,Macy's,and JC Penney's are all considered

Correct Answer
verified

What is a superstore? What types of customers does it attract?

Correct Answer
Answered by ExamLex AI
A superstore is a large retail store tha...
View Answer

The primary advantage of automatic vending as a form of retailing is that

Correct Answer
verified

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products.A salesperson from Angel Products makes a presentation and takes the women's orders.This is an example of

Correct Answer
verified

Correct Answer
verified

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

Correct Answer
verified

Correct Answer
verified

Exam 16: Retailing, direct Marketing, and Wholesaling

What are the two categories of retail stores based on breadth of products offered,and what types of stores are in each category?

Correct AnswerverifiedShow Answer

Lynn Taylor sells Revlon cosmetics on consignment to grocery stores,maintains the display racks,and restocks when necessary.Lynn's job is best described as a

Correct AnswerverifiedShow Answer

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Correct AnswerverifiedShow Answer

What is a potential disadvantage of direct selling?

Correct AnswerverifiedShow Answer

Which of the following is a large-scale,members-only,retailer that combines cash-and-carry wholesaling with discount retailing?

Correct AnswerverifiedShow Answer

Which of the following is not one of the basic types of franchising arrangements?

Correct AnswerverifiedShow Answer

What are the three types of nonstore retailing,and what are some examples of each?

Correct AnswerverifiedShow Answer

The primary function of most wholesalers is to

Correct AnswerverifiedShow Answer

What is the primary distinction between superstores and hypermarkets?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Colin brags to his friend Reid that his new bike shop has lots of parking and great visibility from Harper Avenue,and his nearest business neighbors are several hundred feet away.Colin has selected a ____ site for his retail business.

Correct AnswerverifiedShow Answer

Drop shippers

Correct AnswerverifiedShow Answer

As discount stores improve their services and atmosphere as well as raise their prices,the distinction between discount stores and ____ is becoming blurred.

Correct AnswerverifiedShow Answer

Nordstrom's,Macy's,and JC Penney's are all considered

Correct AnswerverifiedShow Answer

What is a superstore? What types of customers does it attract?

Correct AnswerAnswered by ExamLex AIA superstore is a large retail store tha...View AnswerShow Answer

The primary advantage of automatic vending as a form of retailing is that

Correct AnswerverifiedShow Answer

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products.A salesperson from Angel Products makes a presentation and takes the women's orders.This is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
Answered by ExamLex AI
A superstore is a large retail store tha...
View Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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