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Cause-related marketing is a noncontroversial practice.

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Cooling-off laws were originally aimed at


A) stopping abuses from unscrupulous car dealers.
B) stopping abuses from unscrupulous direct salespeople.
C) firms making deceptive claims in television ads.
D) firms that do not monitor consumer complaints.

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Manufacturers of high-tech goods such as personal computers are most likely to utilize what type of planned obsolescence?


A) Material
B) Functional
C) Component
D) Style

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The practice of affected consumers joining together to sue the maker or seller of an injurious product is known as


A) a breach of an implied warranty.
B) a class-action suit.
C) an implied warranty legal suit.
D) social responsibility.

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Item price removal is viewed as a positive practice by consumer advocates.

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When applying a socially responsible perspective, a firm operates in a way that balances its short-term profit needs with society's long-term needs.

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The Following Questions are linked to this scenario: As product manager for a major camera manufacturer, you have been asked to defend some of your firm's strategies to several groups concerned with social responsibility. -The firm's critics are concerned about the camera manufacturer's depletion of natural resources. Which practice of the firm is most subject to criticism on the basis of this criterion?


A) Some of the firm's cameras feature leather-substitute cases that look and feel like leather.
B) The firm markets a $14.95 disposable camera, aimed at tourists who forgot to bring their camera to a destination.
C) The firm has a high market share in the photographic paper market.
D) The firm's most expensive camera has a high percentage of recycled plastic components.

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Involuntary consumers often consist of the general public and workers.

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The well-being of involuntary consumers was rarely considered until the 1980s.

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The socioecological view of marketing is a part of the social responsibility concept.

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The Consumer Product Safety Commission can require manufacturers, private labelers, distributors, and retailers to notify it immediately when they discover a product made or sold by them has a defect that would create a substantial risk of injury.

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The current era of consumerism (begun in the 1990s) is best characterized by


A) a concern for consumer rights to safety, to be heard, to choice, and to be informed.
B) increasing conflict between conservative and liberal consumer rights activists.
C) a heightened concern to balance consumer and business rights.
D) a growing emphasis on deregulation and self-regulation.

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Which of these is NOT a benefit of social responsibility?


A) Cleaner air
B) Improved business image
C) Resources allocated to prevention, rather than invention
D) Improved standard of living

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No single agency exists to represent consumer interests. This has a negative effect on which consumer right?


A) The right to information
B) The right to be heard
C) The right to choose
D) The right to purchase

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A product can have an express warranty but not an implied warranty.

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The most drastic gains occurred in the second era of consumerism.

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The goal of the movement towards deregulation of selected industries was to increase consumers' right to


A) be informed.
B) safety.
C) be heard.
D) choice.

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Which ethical theory asserts that individuals act exclusively in own their self-interest?


A) Duty-based
B) Virtue ethics
C) Utilitarianism
D) Egoism

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A firm that introduces a steady stream of new, improved products to increase sales growth can easily be accused of functional planned obsolescence.

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A product recall program can be facilitated if a manufacturer maintains a


A) testing program for all new products.
B) complaint file.
C) file of current users by serial number.
D) file of former customers.

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