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Exam 19: Social Media and Marketing

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Question 21

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__________is the process of identifying and assessing what is being said about a company,individual,product,or brand.

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Question 22

Multiple Choice

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Review Later

Monette has posted over 100 book reviews on Amazon.com.She also frequently reviews products and services on Epinions and posts her reviews of local restaurants on Yelp.As a social media user,Monette would best be characterized as a _____.​

A) joiner
B) ​spectator
C) ​critic
D) collector

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Question 23

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Review LaterAdd Note

Kelly's Kitchen strives to improve its customer service and make sure its customers enjoy the food and ambience.It has a team dedicated to keep track of customers' opinion about Kelly's kitchen on popular food review sites and other Web sites.It tries its best to incorporate any changes suggested by its customers on such sites.This scenario illustrates__________.

In the context of the eight stages of effective listening,which of the following is a purpose of stage one,listening without objectives?

FourSquare and Loopt are examples of location-based social networking site.

Explain the key guidelines that marketers must follow to leverage owned media,earned media,and paid media?

Monette has posted over 100 book reviews on Amazon.com.She also frequently reviews products and services on Epinions and posts her reviews of local restaurants on Yelp.As a social media user,Monette would best be characterized as a__________.

Social media measurements are meaningless if:

Bethany follows several blogs every day and uses YouTube frequently to watch latest videos.She does not have her own Web site,and she almost never posts any comments on the sites she visits.She just enjoys reading and watching the content on popular sites.Bethany would be best characterized as a _____.​

Bethany follows several blogs every day and uses YouTube frequently to watch latest videos.She does not have her own Web site,and she almost never posts any comments on the sites she visits.She just enjoys reading and watching the content on popular sites.Bethany would be best characterized as a__________.

One of the implications of social media for marketers is that they must realize that they often do not control the content on social media sites.

Felosky Inc. ,an animal-welfare organization that specializes in cats-care,uses its Facebook page to find cat veterinarians,cat-food providers,and care takers,who could collaborate with the team to work on a project.The process used by Felosky Inc.is known as__________.

Corporate blogs are blogs that entail shorter posts than traditional blogs.

Which of the following actions is performed during the final stage of an effective social media plan?

Crowdsourcing describes:

Short message service (SMS) is different from multimedia messaging service (MMS) in that:

_____ is the process of identifying and assessing what is being said about a company,individual,product,or brand.​

Which of the following is true of social media?

Marketers find social news sites useful for promoting campaigns,creating conversations around related issues,and building Web site traffic.

TwitPic,Flickr,and Photobucket are all examples of: