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________ is a concept that computer systems will become sophisticated enough that they can adapt and create their own software and hence adapt their behavior without human assistance.


A) Expert systems
B) The Singularity
C) Knowledge management
D) Business intelligence systems
E) Moore's Law

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A business intelligence (BI) server extends alert/RSS functionality to support user subscriptions.

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Dynamic reports are business intelligence (BI) documents that are updated at the time they are requested.

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Operational data is structured for fast and reliable transaction processing.

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Knowledge management was done only after the advent of social media.

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An OLAP report has measures and dimensions. Which of the following is an example of a dimension?


A) total sales
B) average sales
C) sales region
D) average cost
E) average net sales

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An OLAP cube and an OLAP report are the same thing.

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When an area code changes the phone number for a given customer before the change will not match the customer's number afterward. This is an example of ________.


A) missing values
B) inconsistent data
C) dirty data
D) data not integrated
E) septic data

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In ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.


A) cluster analysis
B) unsupervised data mining
C) supervised data mining
D) click streaming
E) metadata matching

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A ________ is a hierarchical arrangement of criteria that predict a classification or a value.


A) value chain
B) cluster analysis
C) decision tree
D) neural network
E) sync path

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What are the common problems with using operational data?

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The problems associated with operational...

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RFM analysis is used to analyze and rank customers according to their ________.


A) purchasing patterns
B) propensity to respond to marketing stimulus
C) socioeconomic status
D) motivation and needs
E) receptivity to promotions

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In market-basket terminology, ________ describes the probability that two items will be purchased together.


A) support
B) confidence
C) lift
D) dimension
E) connection

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A sales report that is current at the time the user accessed it on a Web server is an example of a(n) ________.


A) static report
B) dynamic report
C) expert system
D) hybrid market report
E) temporal report

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________ requires the user to request business intelligence (BI) results.


A) Push publishing
B) Pull publishing
C) Desktop publishing
D) Accessible publishing
E) Pulse publishing

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Explain the difference between static and dynamic reports.

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Static reports are business intelligence...

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________ are information systems that support the management and delivery of documents including reports, Web pages, and other expressions of employee knowledge.


A) Decision Support Systems (DSS)
B) Online Analytical Processing (OLAP) systems
C) Content Management Systems (CM
D) Data Transfer Protocols (DTP)
E) Document Delivery System (DDS)

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A data ________ is a data collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business.


A) mart
B) mine
C) cube
D) model
E) conduit

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Describe the management functions of business intelligence (BI) servers.

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Business intelligence servers provide tw...

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Hadoop is an open-source program supported by the Apache Foundation that implements MapReduce on potentially thousands of computers.

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