Question 1

Research in marketing is mainly the province of headquarters rather than organisation personnel based in the host country.

Accepted Answer

A) True 
 B)False

Question 2

When a firm hires an independent agency to collect research to address a specific problem rather than using its own resources, it is said to be undertaking secondary research.

Accepted Answer

A) True 
 B)False

Question 3

Test markets are commonly used in domestic markets but tend to be used less in the international sphere. The reasons for this include:

Accepted Answer

A)   there is not a enough time for the research.
B)   their product stands on its reputation.
C)   the government is assisting in exports.
D)   with the test in the home market, there is no need to expand this.
E)   test markets are costly.

Question 4

When preparing a research plan for an overseas market, a firm will need to go through a number of essential stages, including:

Accepted Answer

A)   problem definition, research design, secondary research, primary research and reporting of results. 
B)   problem definition, secondary research, primary research, data analysis and reporting of results.
C)   problem definition, primary/secondary research, data collection, hypothesis development and reporting of results.
D)   problem definition, research design, data collection, data analysis and reporting of results.
E)   problem definition, hypothesis development, research design, data analysis and reporting of results.

Question 5

Information for how to approach the market includes:

Accepted Answer

A)   monitoring the success of competitors.
B)   collating information on the business environment.
C)   determining sales potential.
D)   measuring market growth.
E)   testing all elements of the marketing mix.

Question 6

The final management report for an international primary research project should:

Accepted Answer

A)   simplify statistical computations to enable sufficient understanding of the report by the recipients.
B)   identify the data sources used during the research.
C)   identify alternative courses of action resulting from the research.
D)   all of the above.
E)   options A and B only.

Question 7

Which of the following issues was NOT a reason for gaps in management at Billabong?

Accepted Answer

A)   No research had been conducted about who the customers were or what they wanted.
B)   There was no research on the industry itself.
C)   People within the organisation did not want to change.
D)   There was a lack of coordination within elements of the organisation.
E)   There was a lack of information on competitors.

Question 8

Quantitative data gathering techniques involve gathering ________ from a large, ________ group of respondents.

Accepted Answer

A)   data, consultative
B)   data, representative
C)   information, consultative
D)   statistics, consultative
E)   information, representative

Question 9

Why is equivalence important in international market research? What steps can international marketers take to maximise construct, measurement and data collection equivalence?

Accepted Answer

Equivalence is important in internationa...

Question 10

Measurement equivalence relates to the methods used by the researcher to collect and categorise information. The specific measurement equivalence method that uses general cultural variables that can be applied across multiple cultures is:

Accepted Answer

A)   the etic approach.
B)   lexical equivalence.
C)   the experiential approach.
D)   scale equivalence.
E)   the emic approach.

Question 11

________ is(are)  a critical factor in designing and interpreting research in international marketing.

Accepted Answer

A)   Financial investment
B)   Cultural bias
C)   Literacy levels
D)   Market education levels
E)   Regulatory structures

Question 12

The use of secondary data for research purposes will often present the user with a number of valid concerns. These concerns can include:

Accepted Answer

A)   reliability of the data.
B)   age of the data.
C)   cost of the data.
D)   all of the above.
E)   options A and B only.

Question 13

Secondary data is data which is already in existence and is collected externally.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following Australian government agencies provides customised data relevant to Australian involvement in individual international markets?

Accepted Answer

A)   Department of Foreign Affairs and Trade
B)   the trade promotion body Austrade
C)   Australian Bureau of Statistics
D)   Australian Department of Defence
E)   none of the above

Question 15

Major differences between international market research and domestic market research include:

Accepted Answer

A)   the different parameters involved.
B)   the new environments in which research will be undertaken.
C)   the broader definition of competition.
D)   all of the above.
E)   options A and B only.

Question 16

One international market research decision for which information is required is how to determine the suitability of promotional activities such as copy design, media selection and sales compensation in an overseas market.

Accepted Answer

A) True 
 B)False

Question 17

The techniques that may be employed to overcome any problems with translation equivalence include:

Accepted Answer

A)   computer-based translation systems.
B)   Delphi studies.
C)   back translation.
D)   parallel blind translation.
E)   options C and D only.

Question 18

The development of online market research has dramatically reduced the cost of obtaining market information. However, it has also introduced some specific areas of concerns for market researchers. Discuss these concerns and how they can impact international market research.

Accepted Answer

Online market research allows internatio...

Question 19

If market research is being used to decide which overseas market to enter, then the research should take into consideration the relative level of stability of the market.

Accepted Answer

A) True 
 B)False

Question 20

The most commonly used instrument for the gathering of primary data in an international market is the:

Accepted Answer

A)   focus group.
B)   controlled experiment.
C)   questionnaire.
D)   face-to-face interview.
E)   telephone interview.

Exam 7: Research in International Markets

Measurement equivalence relates to the methods used by the researcher to collect and categorise information. The specific measurement equivalence method that uses general cultural variables that can be applied across multiple cultures is:

Correct AnswerverifiedShow Answer

________ is(are) a critical factor in designing and interpreting research in international marketing.

Correct AnswerverifiedShow Answer

Test markets are commonly used in domestic markets but tend to be used less in the international sphere. The reasons for this include:

Correct AnswerverifiedShow Answer

Secondary data is data which is already in existence and is collected externally.

Correct AnswerverifiedShow Answer

Major differences between international market research and domestic market research include:

Correct AnswerverifiedShow Answer

The final management report for an international primary research project should:

Correct AnswerverifiedShow Answer

When a firm hires an independent agency to collect research to address a specific problem rather than using its own resources, it is said to be undertaking secondary research.

Correct AnswerverifiedShow Answer

The most commonly used instrument for the gathering of primary data in an international market is the:

Correct AnswerverifiedShow Answer

Which of the following Australian government agencies provides customised data relevant to Australian involvement in individual international markets?

Correct AnswerverifiedShow Answer

Why is equivalence important in international market research? What steps can international marketers take to maximise construct, measurement and data collection equivalence?

Correct AnswerverifiedEquivalence is important in internationa...View AnswerShow Answer

When preparing a research plan for an overseas market, a firm will need to go through a number of essential stages, including:

Correct AnswerverifiedShow Answer

The use of secondary data for research purposes will often present the user with a number of valid concerns. These concerns can include:

Correct AnswerverifiedShow Answer

Which of the following issues was NOT a reason for gaps in management at Billabong?

Correct AnswerverifiedShow Answer

Quantitative data gathering techniques involve gathering ________ from a large, ________ group of respondents.

Correct AnswerverifiedShow Answer

If market research is being used to decide which overseas market to enter, then the research should take into consideration the relative level of stability of the market.

Correct AnswerverifiedShow Answer

Research in marketing is mainly the province of headquarters rather than organisation personnel based in the host country.

Correct AnswerverifiedShow Answer

The development of online market research has dramatically reduced the cost of obtaining market information. However, it has also introduced some specific areas of concerns for market researchers. Discuss these concerns and how they can impact international market research.

Correct AnswerverifiedOnline market research allows internatio...View AnswerShow Answer

The techniques that may be employed to overcome any problems with translation equivalence include:

Correct AnswerverifiedShow Answer

Information for how to approach the market includes:

Correct AnswerverifiedShow Answer

One international market research decision for which information is required is how to determine the suitability of promotional activities such as copy design, media selection and sales compensation in an overseas market.

Correct AnswerverifiedShow Answer

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Equivalence is important in internationa...
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Quantitative data gathering techniques involve gathering from a large, group of respondents.

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Online market research allows internatio...
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