Question 1

Which of the following is an unfair competitive advantage?

Accepted Answer

A)  brand name
B)  access to global markets
C)  lower product prices
D)  superior technology

Question 2

Which of the following companies uses a transaction fee revenue model?

Accepted Answer

A)  Yahoo
B)  E*Trade
C)  Twitter
D)  Birchbox

Question 3

A firm's ________ describes how a firm will produce a superior return on invested capital.

Accepted Answer

A)  value proposition
B)  revenue model
C)  market strategy
D)  competitive advantage

Question 4

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Accepted Answer

The ubiquity of e-commerce creates new m...

Question 5

Which of the following uses a subscription revenue model for books?

Accepted Answer

A)  Spotify
B)  Scribd
C)  Rhapsody
D)  Pandora

Question 6

Which element of the business model refers to the presence of substitute products in the market?

Accepted Answer

A)  value proposition
B)  competitive environment
C)  competitive advantage
D)  market opportunity

Question 7

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

Accepted Answer

A)  incubators
B)  angel investors
C)  crowdfunders
D)  venture capital investors

Question 8

Who are the e-commerce enablers and why are they important?

Accepted Answer

E-commerce enablers provide the hardware...

Question 9

The basic value proposition of community providers is:

Accepted Answer

A)  they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.
B)  they offer consumers valuable, convenient, time-saving, and low-cost alternatives to traditional service providers.
C)  they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact.
D)  they increase customers' productivity by helping them get things done faster and more cheaply.

Question 10

Which of the following may offer its customers value chain management software?

Accepted Answer

A)  e-distributors
B)  e-procurement companies
C)  exchanges
D)  community providers

Question 11

Which of the following is an example of the subscription revenue model?

Accepted Answer

A)  eHarmony
B)  eBay
C)  E*Trade
D)  Twitter

Question 12

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

Accepted Answer

A)  advertising revenue model
B)  subscription revenue model
C)  freemium strategy
D)  transaction fee revenue model

Question 13

Which of the following is not a primary activity in a firm value chain?

Accepted Answer

A)  outbound logistics
B)  finance/accounting
C)  operations
D)  after-sales service

Question 14

All of the following are business models employed in the online music industry except:

Accepted Answer

A)  subscription.
B)  peer-to-peer streaming.
C)  download-and-own.
D)  cloud streaming.

Question 15

A ________ refers to a competitive strategy in which firms attempt to achieve lower business process costs.

Accepted Answer

A)  strategy of cost competition
B)  scope strategy
C)  customer intimacy strategy
D)  focus/market niche strategy

Question 16

________ technologies are technologies that enable the incremental improvement of products and services.

Accepted Answer

A)  Sustaining
B)  Differentiating
C)  Disruptive
D)  Commodity

Question 17

Which of the following statements about Foursquare is not true?

Accepted Answer

A)  Foursquare combines a social network business model with location-based technology.
B)  Foursquare has struggled to find profitability.
C)  From 2014 to 2017, Foursquare's revenue doubled on a year-to-year basis.
D)  Foursquare has decided to refocus its effort on developing a subscription-based revenue model.

Question 18

In general, the key to becoming a successful content provider is to:

Accepted Answer

A)  own the content being provided.
B)  own the technology by which content is created, presented, and distributed.
C)  provide online content for free.
D)  provide other services as well as online content.

Question 19

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:

Accepted Answer

A)  crowdfunders.
B)  venture capitalists.
C)  disruptors.
D)  angel investors.

Question 20

Over the past decade, the number of exchanges has:

Accepted Answer

A)  greatly increased.
B)  diminished sharply.
C)  stayed about the same.
D)  increased slowly but steadily.

Exam 2: E-Commerce Business Models and Concepts

Who are the e-commerce enablers and why are they important?

Correct AnswerverifiedE-commerce enablers provide the hardware...View AnswerShow Answer

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:

Correct AnswerverifiedShow Answer

The basic value proposition of community providers is:

Correct AnswerverifiedShow Answer

Which of the following is an example of the subscription revenue model?

Correct AnswerverifiedShow Answer

________ technologies are technologies that enable the incremental improvement of products and services.

Correct AnswerverifiedShow Answer

Which of the following companies uses a transaction fee revenue model?

Correct AnswerverifiedShow Answer

In general, the key to becoming a successful content provider is to:

Correct AnswerverifiedShow Answer

Which element of the business model refers to the presence of substitute products in the market?

Correct AnswerverifiedShow Answer

A firm's ________ describes how a firm will produce a superior return on invested capital.

Correct AnswerverifiedShow Answer

Over the past decade, the number of exchanges has:

Correct AnswerverifiedShow Answer

Which of the following statements about Foursquare is not true?

Correct AnswerverifiedShow Answer

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

Correct AnswerverifiedShow Answer

All of the following are business models employed in the online music industry except:

Correct AnswerverifiedShow Answer

Which of the following is an unfair competitive advantage?

Correct AnswerverifiedShow Answer

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

Correct AnswerverifiedShow Answer

Which of the following uses a subscription revenue model for books?

Correct AnswerverifiedShow Answer

Which of the following may offer its customers value chain management software?

Correct AnswerverifiedShow Answer

Which of the following is not a primary activity in a firm value chain?

Correct AnswerverifiedShow Answer

A ________ refers to a competitive strategy in which firms attempt to achieve lower business process costs.

Correct AnswerverifiedShow Answer

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Correct AnswerverifiedThe ubiquity of e-commerce creates new m...View AnswerShow Answer

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E-commerce enablers provide the hardware...
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The ubiquity of e-commerce creates new m...
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