Question 1

How does the multi-screen environment change the marketing funnel?

Accepted Answer

Consumer purchasing behavior changes in ...

Question 2

Which of the following statements is not true?

Accepted Answer

A)  Google is the leading display ad site on mobile devices.
B)  Google has four of the top eight apps.
C)  Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share.
D)  Google generates almost two-thirds of all mobile search ad spending.

Question 3

Facebook does not sell display ads.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is the top app in terms of both audience size and share of time spent?

Accepted Answer

A)  YouTube
B)  iTunes
C)  Twitter
D)  Facebook

Question 5

All of the following are examples of dark social except:

Accepted Answer

A)  e-mail.
B)  tweets.
C)  SMS texts.
D)  Snapchat.

Question 6

Your Facebook News Feed includes all of the following except:

Accepted Answer

A)  status updates.
B)  app activity.
C)  Likes.
D)  tweets.

Question 7

In 2017, Millennials make up almost 65% of Snapchat's monthly active U.S. users.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following accounts for the most mobile ad spending?

Accepted Answer

A)  display ads
B)  search engine advertising
C)  video ads
D)  SMS text messages

Question 9

What percentage of the population use a mobile device to research products online before purchasing?

Accepted Answer

A)  about 25%
B)  about 33%
C)  about 50%
D)  about 75%

Question 10

Which of the following is not a major provider of mobile display advertising?

Accepted Answer

A)  MoPub
B)  Millennial Media
C)  AdMob
D)  Webtrends

Question 11

Brand pages on Facebook typically attract more visitors than a brand's website.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is not true about social marketing?

Accepted Answer

A)  More than 50% of Twitter's ad revenues are generated by desktop users.
B)  The top seven social networks account for over 90% of all visits.
C)  Social marketing differs markedly from traditional online marketing.
D)  In social marketing, business cannot tightly control their brand messaging.

Question 13

Which of the following is known primarily for blogs?

Accepted Answer

A)  Facebook
B)  Tumblr
C)  Google
D)  Instagram

Question 14

How do people use their mobile devices today?

Accepted Answer

Most people believe that people use thei...

Question 15

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?

Accepted Answer

A)  engagement
B)  information density
C)  social density
D)  amplification

Question 16

Which of the following is the most popular use for mobile devices?

Accepted Answer

A)  shopping
B)  socializing
C)  entertainment
D)  performing tasks, such as finances

Question 17

What are some of the downsides of social marketing?

Accepted Answer

One problem is that brands lose a substa...

Question 18

Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?

Accepted Answer

A)  Twitter
B)  LinkedIn
C)  Pinterest
D)  Snapchat

Question 19

Which of the following is not true about Facebook News Feed Page Post Ads?

Accepted Answer

A)  They have a tiny tag indicating that they are sponsored.
B)  They can be liked, shared, and commented on, just like any news feed post.
C)  They cannot contain links.
D)  They have social context.

Question 20

What has changed in online marketing since 2007?

Accepted Answer

Since 2007, Facebook and other social ne...

Exam 7: Social Mobile and Local Marketing

Which of the following accounts for the most mobile ad spending?

Correct AnswerverifiedShow Answer

Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?

Correct AnswerverifiedShow Answer

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?

Correct AnswerverifiedShow Answer

What are some of the downsides of social marketing?

Correct AnswerverifiedOne problem is that brands lose a substa...View AnswerShow Answer

Which of the following statements is not true?

Correct AnswerverifiedShow Answer

Your Facebook News Feed includes all of the following except:

Correct AnswerverifiedShow Answer

Which of the following is not true about social marketing?

Correct AnswerverifiedShow Answer

What percentage of the population use a mobile device to research products online before purchasing?

Correct AnswerverifiedShow Answer

Which of the following is the top app in terms of both audience size and share of time spent?

Correct AnswerverifiedShow Answer

Which of the following is not a major provider of mobile display advertising?

Correct AnswerverifiedShow Answer

Brand pages on Facebook typically attract more visitors than a brand's website.

Correct AnswerverifiedShow Answer

How does the multi-screen environment change the marketing funnel?

Correct AnswerverifiedConsumer purchasing behavior changes in ...View AnswerShow Answer

Which of the following is not true about Facebook News Feed Page Post Ads?

Correct AnswerverifiedShow Answer

What has changed in online marketing since 2007?

Correct AnswerverifiedSince 2007, Facebook and other social ne...View AnswerShow Answer

How do people use their mobile devices today?

Correct AnswerverifiedMost people believe that people use thei...View AnswerShow Answer

All of the following are examples of dark social except:

Correct AnswerverifiedShow Answer

Which of the following is the most popular use for mobile devices?

Correct AnswerverifiedShow Answer

In 2017, Millennials make up almost 65% of Snapchat's monthly active U.S. users.

Correct AnswerverifiedShow Answer

Facebook does not sell display ads.

Correct AnswerverifiedShow Answer

Which of the following is known primarily for blogs?

Correct AnswerverifiedShow Answer

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One problem is that brands lose a substa...
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Consumer purchasing behavior changes in ...
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Since 2007, Facebook and other social ne...
View Answer

Correct Answer
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Most people believe that people use thei...
View Answer

Correct Answer
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Correct Answer
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