FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 7: Social Mobile and Local Marketing

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 31

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following is the second-most popular mobile marketing format?

A) search engine advertising
B) display advertising
C) video advertising
D) mobile messaging

Correct Answer

verified

Show Answer

Question 32

Multiple Choice

Review LaterAdd Note

Review Later

Google uses which of the following to build a global database of wireless access points and their geographic locations?

A) E9-1-1
B) Street View cars
C) iBeacons
D) BLE

Correct Answer

verified

Show Answer

Question 33

Multiple Choice

Review LaterAdd Note

All of the following marketing tools on Facebook require payment except:

By 2018, mobile marketing is expected to account for almost 75% of all digital ad spending.

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

Which of the following dominates the local mobile search market?

Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?

Ads that appear in a Facebook user's News Feed are called:

Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

By 2019, spending on social marketing will be almost triple the amount spent on mobile marketing.

Which of the following accounts for the most time people spend using a mobile device?

Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

Which of the following is another term for amplification?

Instagram is owned by Facebook

By 2021, spending on mobile marketing is expected to account for almost ________ of all online marketing and almost ________ times as much spent on desktop advertising.

Which of the following is not true about mobile marketing?

How much time a month does the average person spend using the Facebook app on mobile devices?