Question 1

Describe the two techniques most often used to estimate company sales potential in developing countries and emerging markets. Provide examples to illustrate how each method works.

Accepted Answer

∙Analogy. Using this method, the researc...

Question 2

Which of the following statements most likely supports CCC managers selecting Business Partner Y instead of Business Partner Z?

Accepted Answer

A)  Business Partner Y has a good reputation in the marketplace.
B)  Business Partner Y is fairly young and hence requires experience in the food and beverage industry.
C)  Business Partner Y has distinct goals and objectives compared to CCC.
D)  Business Partner Y has the most experience in the automobile industry but now wants to venture into the food and beverage industry.

Question 3

Exporting, FDI, and sourcing all have identical screening criteria.

Accepted Answer

A) True 
 B)False

Question 4

A car rental agency that was planning to internationalize its operations would most likely select a(n) ________.

Accepted Answer

A)  distributor
B)  intermediary
C)  franchisor
D)  licensor

Question 5

Which of the following processes involves evaluation of a firm's strengths, weaknesses, opportunities, and threats?

Accepted Answer

A)  SWOT
B)  CORE
C)  PERT
D)  PEST

Question 6

Industry market potential is identical to company sales potential.

Accepted Answer

A) True 
 B)False

Question 7

Focal firms that intend to sell their trademark and copyrights typically work with foreign licensing partners instead of franchisors.

Accepted Answer

A) True 
 B)False

Question 8

While estimating company sales potential, managers may make multiple estimates based on best-case, worst-case, and most-likely case scenarios.

Accepted Answer

A) True 
 B)False

Question 9

As long as a firm is confident of its product being sold, it does not need to analyze who initiates the purchase.

Accepted Answer

A) True 
 B)False

Question 10

Discuss four macroeconomic trends that have the potential to significantly alter the current status of international business and trade. Discuss the questions that managers should investigate to deepen knowledge about the international market potential of a product or service

Accepted Answer

∙Who initiates purchasing? Homemakers ar...

Question 11

The term industry market potential can best be defined as the ________.

Accepted Answer

A)  expected competition within a foreign market
B)  predicted industry sales over a particular period of time
C)  anticipated market growth and expansion
D)  forecast of a firm's sales in a specific market

Question 12

Which of the following is an acronym for a diagnostic tool used by organizations to determine international readiness?

Accepted Answer

A)  SWOT
B)  PEST
C)  PERT
D)  CORE

Question 13

Which of the following tasks in the global market opportunity assessment process should be performed directly before the task of estimating company sales potential?

Accepted Answer

A)  analyze the company's readiness to internationalize
B)  screen countries to identify target markets
C)  assess industry market potential
D)  choose qualified foreign business partners

Question 14

Indexing and ranking is the only way to choose markets that offer the best profits.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is considered a regional hub?

Accepted Answer

A)  Hong Kong
B)  Ireland
C)  Canada
D)  Russia

Question 16

The "BRIC" countries show the least potential as target markets in the near future.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is management's goal when utilizing gradual elimination?

Accepted Answer

A)  diminish the number of foreign markets served by a large MNE
B)  lessen the number of corporate managers involved in subsidiary issues
C)  decrease the need for foreign intermediaries to improve profitability
D)  reduce the number of nations to investigate as potential foreign markets

Question 18

With a high percentage of college-educated citizens, countries such as China and India have become a source for international firms seeking knowledge workers.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following questions needs to be addressed by managers to determine the organizational readiness to internationalize?

Accepted Answer

A)  What is the basis of the firm's competitive advantage?
B)  Where do people purchase the product or service?
C)  Who initiates purchasing?
D)  What economic, cultural, geographic, and other factors in the target market may limit sales?

Question 20

Describe the purpose of CORE. How does it aid managers?

Accepted Answer

CORE (Company Readiness to Export)has be...

Exam 12: Global Market Opportunity Assessment

With a high percentage of college-educated citizens, countries such as China and India have become a source for international firms seeking knowledge workers.

Correct AnswerverifiedShow Answer

The "BRIC" countries show the least potential as target markets in the near future.

Correct AnswerverifiedShow Answer

A car rental agency that was planning to internationalize its operations would most likely select a(n) ________.

Correct AnswerverifiedShow Answer

Describe the purpose of CORE. How does it aid managers?

Correct AnswerverifiedCORE (Company Readiness to Export)has be...View AnswerShow Answer

Focal firms that intend to sell their trademark and copyrights typically work with foreign licensing partners instead of franchisors.

Correct AnswerverifiedShow Answer

Exporting, FDI, and sourcing all have identical screening criteria.

Correct AnswerverifiedShow Answer

The term industry market potential can best be defined as the ________.

Correct AnswerverifiedShow Answer

Which of the following questions needs to be addressed by managers to determine the organizational readiness to internationalize?

Correct AnswerverifiedShow Answer

Which of the following is considered a regional hub?

Correct AnswerverifiedShow Answer

Describe the two techniques most often used to estimate company sales potential in developing countries and emerging markets. Provide examples to illustrate how each method works.

Correct Answerverified∙Analogy. Using this method, the researc...View AnswerShow Answer

Which of the following statements most likely supports CCC managers selecting Business Partner Y instead of Business Partner Z?

Correct AnswerverifiedShow Answer

Which of the following is an acronym for a diagnostic tool used by organizations to determine international readiness?

Correct AnswerverifiedShow Answer

Indexing and ranking is the only way to choose markets that offer the best profits.

Correct AnswerverifiedShow Answer

Which of the following processes involves evaluation of a firm's strengths, weaknesses, opportunities, and threats?

Correct AnswerverifiedShow Answer

While estimating company sales potential, managers may make multiple estimates based on best-case, worst-case, and most-likely case scenarios.

Correct AnswerverifiedShow Answer

Which of the following is management's goal when utilizing gradual elimination?

Correct AnswerverifiedShow Answer

As long as a firm is confident of its product being sold, it does not need to analyze who initiates the purchase.

Correct AnswerverifiedShow Answer

Industry market potential is identical to company sales potential.

Correct AnswerverifiedShow Answer

Discuss four macroeconomic trends that have the potential to significantly alter the current status of international business and trade. Discuss the questions that managers should investigate to deepen knowledge about the international market potential of a product or service

Correct Answerverified∙Who initiates purchasing? Homemakers ar...View AnswerShow Answer

Which of the following tasks in the global market opportunity assessment process should be performed directly before the task of estimating company sales potential?

Correct AnswerverifiedShow Answer

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CORE (Company Readiness to Export)has be...
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∙Analogy. Using this method, the researc...
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Correct Answer
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Correct Answer
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∙Who initiates purchasing? Homemakers ar...
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Correct Answer
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