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Exam 3: The External Assessment

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Question 61

Multiple Choice

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Competition in virtually all industries is

A) nonexistent.
B) intense.
C) never cutthroat.
D) easily avoidable.
E) insignificant.

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Question 62

Multiple Choice

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Hawaii, California, and ________ already have no majority race or ethnic group.

A) New York
B) New Jersey
C) New Hampshire
D) New Mexico
E) all of the above

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Question 63

Multiple Choice

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Unpublished sources of external strategic information include all of the following EXCEPT

The historical trend of people moving from the Northeast and Midwest to the Sunbelt and West has dramatically increased.

What are the five major types of external forces that should be examined as part of an external audit? Give an example of each type of force.

An effective competitive intelligence program allows all areas of a firm to access consistent and verifiable information in making decisions.

The critical success factors in a Competitive Profile Matrix (CPM) and an External Factor Evaluation (EFE) Matrix include both internal and external issues.

External audits attempt to identify key variables that offer highly intuitive responses.

To perform an external audit, a company first must

What is the range for a firm's total weighted score in a Competitive Profile Matrix (CPM) ?

It is predicted that, by 2050, over 20 percent of the population in the United States will be 65 years or older.

Forecasts are educated assumptions about future trends and events.

An external audit focuses on identifying and evaluating trends and events within the control of management.

By 2075, the United States will have no racial or ethnic majority.

When the products being purchased are standard or undifferentiated, it results in ________ bargaining power of consumers.