Question 1

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Accepted Answer

A)  Facebook
B)  YouTube
C)  Pinterest
D)  Instagram

Question 2

Name and describe five of the marketing tools available with Facebook.

Accepted Answer

Some of the many marketing tools availab...

Question 3

By 2017, mobile commerce revenues are expected to be approximately:

Accepted Answer

A)  $109 million.
B)  $1.09 billion.
C)  $10.9 billion.
D)  $109 billion.

Question 4

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Accepted Answer

A)  TweetDeck
B)  Curalate
C)  Amplify
D)  Webtrends B

Question 5

Which of the following accounts for the most mobile ad spending?

Accepted Answer

A)  display ads
B)  search engine advertising
C)  video ads
D)  SMS text messages

Question 6

Which of the following purchased Tumblr in May 2013?

Accepted Answer

A)  Facebook
B)  Yahoo
C)  Google
D)  Twitter B

Question 7

________ involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends.

Accepted Answer

The answer of ________ involves using the inherent strength of...

Question 8

SMS to friends, notifying friends of your location, and sharing offers with friends are ways to measure:

Accepted Answer

A)  fan acquisition.
B)  engagement.
C)  community.
D)  amplification.

Question 9

In 2013, location-based mobile marketing accounted for how much in marketing expenditures?

Accepted Answer

A)  $23 million
B)  $230 million
C)  $2.3 billion
D)  $23 billion

Question 10

How do people actually use their mobile devices today?

Accepted Answer

On average, U.S.mobile users spend an es...

Question 11

Which type of apps account for the most user time?

Accepted Answer

A)  social network apps
B)  brand apps
C)  game and entertainment apps
D)  search apps

Question 12

Name and describe the five steps in the social marketing process.

Accepted Answer

The five steps in the social marketing p...

Question 13

By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.

Accepted Answer

A) True 
 B)False

Question 14

________ is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook.

Accepted Answer

Facebook Exchange, FBX

Question 15

The newest and fastest growing segment of the digital marketing universe is:

Accepted Answer

A)  Twitter marketing.
B)  location-based mobile marketing.
C)  Pinterest marketing.
D)  Facebook marketing.

Question 16

Facebook's new search engine, introduced in July 2013, is called ________.

Accepted Answer

The answer of Facebook's new search engine, introduced in July...

Question 17

Which of the following statements about Graph Search is not true?

Accepted Answer

A)  It relies on Google to supplement its search results.
B)  It is a semantic search engine.
C)  It is a social search engine.
D)  It includes photos.

Question 18

Encouraging users to click a Like button is an example of which step in the social marketing process?

Accepted Answer

A)  fan acquisition
B)  brand strength
C)  community
D)  amplification

Question 19

The ratio of impressions to fans is a measure of:

Accepted Answer

A)  engagement.
B)  amplification.
C)  community.
D)  fan acquisition.

Question 20

Your Facebook News Feed includes all of the following except:

Accepted Answer

A)  status updates.
B)  app activity.
C)  Likes.
D)  tweets.

Exam 7: E-Commerce Marketing Communications

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Correct AnswerverifiedShow Answer

Name and describe five of the marketing tools available with Facebook.

Correct AnswerverifiedSome of the many marketing tools availab...View AnswerShow Answer

By 2017, mobile commerce revenues are expected to be approximately:

Correct AnswerverifiedShow Answer

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Correct AnswerverifiedB

Which of the following accounts for the most mobile ad spending?

Correct AnswerverifiedShow Answer

Which of the following purchased Tumblr in May 2013?

Correct AnswerverifiedB

________ involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends.

Correct AnswerverifiedShow Answer

SMS to friends, notifying friends of your location, and sharing offers with friends are ways to measure:

Correct AnswerverifiedShow Answer

In 2013, location-based mobile marketing accounted for how much in marketing expenditures?

Correct AnswerverifiedShow Answer

How do people actually use their mobile devices today?

Correct AnswerverifiedOn average, U.S.mobile users spend an es...View AnswerShow Answer

Which type of apps account for the most user time?

Correct AnswerverifiedShow Answer

Name and describe the five steps in the social marketing process.

Correct AnswerverifiedThe five steps in the social marketing p...View AnswerShow Answer

By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.

Correct AnswerverifiedShow Answer

________ is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook.

Correct AnswerverifiedFacebook Exchange, FBX

The newest and fastest growing segment of the digital marketing universe is:

Correct AnswerverifiedShow Answer

Facebook's new search engine, introduced in July 2013, is called ________.

Correct AnswerverifiedShow Answer

Which of the following statements about Graph Search is not true?

Correct AnswerverifiedShow Answer

Encouraging users to click a Like button is an example of which step in the social marketing process?

Correct AnswerverifiedShow Answer

The ratio of impressions to fans is a measure of:

Correct AnswerverifiedShow Answer

Your Facebook News Feed includes all of the following except:

Correct AnswerverifiedShow Answer

Correct Answer
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Some of the many marketing tools availab...
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B

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B

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On average, U.S.mobile users spend an es...
View Answer

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The five steps in the social marketing p...
View Answer

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Facebook Exchange, FBX

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