Question 1

Within the United States retail market, personal consumption of ________ accounts for the largest share.

Accepted Answer

A)  durable goods
B)  general merchandise
C)  online retail
D)  food and beverage

Question 2

________ is the leading supplier of reservation, table management, and guest management software for restaurants.

Accepted Answer

The answer of ________ is the leading supplier of reservation,...

Question 3

Eight of the top ten fastest-growing e-commerce merchants from 2003 to 2013 were:

Accepted Answer

A)  virtual merchants.
B)  bricks-and-clicks companies.
C)  catalog merchants.
D)  manufacturer-direct firms.

Question 4

A(n)________ provides a financial snapshot of a company's assets and liabilities (debts)on a given date.

Accepted Answer

The answer of A(n)________ provides a financial snapshot of a...

Question 5

The power of suppliers is a key industry strategic factor.

Accepted Answer

A) True 
 B)False

Question 6

The retail industry is the largest investor in information technology.

Accepted Answer

A) True 
 B)False

Question 7

The top 10 retailers account for about ________ % of all online retail.

Accepted Answer

A)  30
B)  50
C)  70
D)  90

Question 8

All of the following were parts of the vision during the early days of e-commerce except the belief that:

Accepted Answer

A)  new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
B)  Web consumers were rational and cost-driven.
C)  entry costs to the online retail market would be much less than those needed to establish a physical storefront.
D)  the cost of acquiring customers would be much lower.

Question 9

All of the following statements about the MOTO sector are true except:

Accepted Answer

A)  compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms.
B)  the MOTO sector is also referred to as the specialty store sector.
C)  MOTO was the last technological revolution that preceded e-commerce.
D)  distribution of catalogs is one of MOTO retailers' biggest expenses.

Question 10

All of the following services require extensive personalization except:

Accepted Answer

A)  financial services.
B)  legal services.
C)  medical services.
D)  accounting services.

Question 11

Which of the following would not be considered a current asset?

Accepted Answer

A)  long-term investments
B)  cash
C)  accounts receivable
D)  marketable securities

Question 12

The MOTO sector of the retail industry is most similar to the ________ sector.

Accepted Answer

A)  specialty stores
B)  general merchandise
C)  online retail sales
D)  consumer durables

Question 13

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Accepted Answer

A)  moving to a demand-pull model.
B)  high cost structures.
C)  developing a fast-response online order and fulfillment system.
D)  channel conflict.

Question 14

Online retailing is one of the largest segments of the retail industry.

Accepted Answer

A) True 
 B)False

Question 15

In 2013, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

Accepted Answer

A)  33%
B)  53%
C)  73%
D)  93%

Question 16

Personal consumption of retail goods and services accounts for approximately ________ % of the United States GDP.

Accepted Answer

A)  15
B)  25
C)  50
D)  70

Question 17

Operating margin is defined as:

Accepted Answer

A)  operating income or loss divided by net sales revenues.
B)  operating income or loss divided by total operating expenses.
C)  net sales revenues divided by net income or loss.
D)  net assets divided by net liabilities.

Question 18

Describe the state of the online retail sector today.

Accepted Answer

The online retail sector is the smallest...

Question 19

________ provide integrated airline, hotel, conference center, and auto rental services at a single Web site.

Accepted Answer

Corporate ...

Question 20

In a(n)________ strategy, traditional merchants combine their offline retail and online retail stores and services to provide a seamless customer experience.

Accepted Answer

The answer of In a(n)________ strategy, traditional merchants combine their...

Exam 9: Online Retailing and Services

In 2013, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

Correct AnswerverifiedShow Answer

Online retailing is one of the largest segments of the retail industry.

Correct AnswerverifiedShow Answer

All of the following services require extensive personalization except:

Correct AnswerverifiedShow Answer

________ provide integrated airline, hotel, conference center, and auto rental services at a single Web site.

Correct AnswerverifiedCorporate ...View AnswerShow Answer

Within the United States retail market, personal consumption of ________ accounts for the largest share.

Correct AnswerverifiedShow Answer

Operating margin is defined as:

Correct AnswerverifiedShow Answer

________ is the leading supplier of reservation, table management, and guest management software for restaurants.

Correct AnswerverifiedShow Answer

A(n)________ provides a financial snapshot of a company's assets and liabilities (debts)on a given date.

Correct AnswerverifiedShow Answer

Eight of the top ten fastest-growing e-commerce merchants from 2003 to 2013 were:

Correct AnswerverifiedShow Answer

Describe the state of the online retail sector today.

Correct AnswerverifiedThe online retail sector is the smallest...View AnswerShow Answer

The top 10 retailers account for about ________ % of all online retail.

Correct AnswerverifiedShow Answer

The retail industry is the largest investor in information technology.

Correct AnswerverifiedShow Answer

Which of the following would not be considered a current asset?

Correct AnswerverifiedShow Answer

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Correct AnswerverifiedShow Answer

In a(n)________ strategy, traditional merchants combine their offline retail and online retail stores and services to provide a seamless customer experience.

Correct AnswerverifiedShow Answer

The MOTO sector of the retail industry is most similar to the ________ sector.

Correct AnswerverifiedShow Answer

All of the following statements about the MOTO sector are true except:

Correct AnswerverifiedShow Answer

The power of suppliers is a key industry strategic factor.

Correct AnswerverifiedShow Answer

Personal consumption of retail goods and services accounts for approximately ________ % of the United States GDP.

Correct AnswerverifiedShow Answer

All of the following were parts of the vision during the early days of e-commerce except the belief that:

Correct AnswerverifiedShow Answer

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The online retail sector is the smallest...
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