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Exam 7: Social, Mobile, and Local Marketing

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Question 21

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A recent Google survey found that ________ % of smartphone users visit a store within a day of conducting a local search.

A) 15
B) 25
C) 50
D) 75

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Question 22

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Which of the following was the object of the FTC's first-ever COPPA enforcement action involving mobile apps?

A) Disney's Playdom
B) W3 Innovation
C) Snapchat
D) Yelp

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Question 23

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Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Promoted Trends is Twitter's version of Google's Ad Words.

Which of the following is a history of your actions on Facebook?

Brand pages on Facebook typically attract more visitors than a brand's Web site.

Which of the following is not a major provider of mobile display advertising?

Apple's iBeacon uses which of the following technologies?

Which of the following is the top app in terms of both audience size and share of time spent?

Which of the following is the most popular use for mobile devices?

Which of the following do Facebook users spend the most time on?

How many retail-oriented apps are there in the top 25 apps?

How do people actually use their mobile devices today?

The ratio of impressions to fans is a measure of:

Which of the following is the first step in the social marketing process?

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

All of the following were popular types of online marketing before 2007 except:

What are the implications for marketers given that mobile users spend over 70% of their smartphone time using apps and that on average, users only use about 26 apps a month?