Question 1

The second most popular social network in terms of average minutes per visitor is:

Accepted Answer

A)  Instagram.
B)  Pinterest.
C)  LinkedIn.
D)  Tumblr.

Question 2

Which of the following is not true about mobile marketing?

Accepted Answer

A)  Mobile marketing is the fastest growing form of online marketing.
B)  Mobile marketing is growing at around 30% a year.
C)  A substantial part of mobile marketing should be counted as social marketing.
D)  People use most of their mobile minutes while they are on the go.

Question 3

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Accepted Answer

A)  E9-1-1
B)  Street View cars
C)  iBeacons
D)  BLE

Question 4

Encouraging users to click a Like button is an example of which step in the social marketing process?

Accepted Answer

A)  fan acquisition
B)  brand strength
C)  community
D)  amplification

Question 5

In 2014, spending on mobile marketing was almost three times the amount spent on local online marketing.

Accepted Answer

A) True 
 B)False

Question 6

What technologies and techniques are employed in location-based mobile marketing?

Accepted Answer

There are two general types of location-...

Question 7

All of the following are Pinterest marketing tools except:

Accepted Answer

A)  Brand pages.
B)  Product Pins.
C)  Promoted Pins.
D)  Promoted Accounts.

Question 8

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?

Accepted Answer

A)  Facebook
B)  Twitter
C)  Pinterest
D)  Instagram

Question 9

Around how many apps do users regularly use a month?

Accepted Answer

A)  10
B)  26
C)  30
D)  50

Question 10

Which of the following statements is not true?

Accepted Answer

A)  Google is the leading display ad site on mobile devices.
B)  Google is the largest distributor of video ads on the mobile platform.
C)  Mobile advertising is dominated by Google.
D)  Google generates almost two-thirds of all mobile search ad spending.

Question 11

In 2015, mobile marketing was about ________% of all online marketing.

Accepted Answer

A)  15%
B)  25%
C)  40%
D)  50%

Question 12

By 2015, spending on social marketing will be more than double the amount spent on mobile marketing.

Accepted Answer

A) True 
 B)False

Question 13

All of the following are examples of dark social except:

Accepted Answer

A)  e-mail.
B)  tweets.
C)  SMS texts.
D)  Snapchat.

Question 14

Which of the following is known primarily for blogs?

Accepted Answer

A)  Facebook
B)  Tumblr
C)  Google
D)  Instagram

Question 15

Name and describe the five steps in the social marketing process.

Accepted Answer

The five steps in the social marketing p...

Question 16

Which of the following statements about BLE is not true?

Accepted Answer

A)  Only Apple iPhones can use BLE.
B)  BLE uses less power than traditional Bluetooth or GPS.
C)  BLE has a two-way, push-pull communication capability.
D)  BLE is more accurate than targeting through Wi-Fi triangulation.

Question 17

What has changed in online marketing since 2007?

Accepted Answer

Since 2007, Facebook and other social ne...

Question 18

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Accepted Answer

A)  TweetDeck
B)  Curalate
C)  Amplify
D)  Webtrends

Question 19

Which of the following statements is not true?

Accepted Answer

A)  About 75% of Facebook's ad revenue in 2015 is expected to come from its mobile ad platform.
B)  The only way to access Facebook from a mobile device is to use a mobile app.
C)  Mobile ads are displayed in users' News Feeds.
D)  Facebook's mobile ad revenues are its fastest growing revenue stream.

Question 20

All of the following marketing tools on Facebook require payment except:

Accepted Answer

A)  Brand Pages.
B)  Right-Hand Sidebar Ads.
C)  News Feed Page Post Ads.
D)  Mobile Ads.

Exam 7: Social, Mobile, and Local Marketing

By 2015, spending on social marketing will be more than double the amount spent on mobile marketing.

Correct AnswerverifiedShow Answer

Which of the following statements is not true?

Correct AnswerverifiedShow Answer

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Correct AnswerverifiedShow Answer

All of the following are examples of dark social except:

Correct AnswerverifiedShow Answer

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?

Correct AnswerverifiedShow Answer

Which of the following is known primarily for blogs?

Correct AnswerverifiedShow Answer

Name and describe the five steps in the social marketing process.

Correct AnswerverifiedThe five steps in the social marketing p...View AnswerShow Answer

Which of the following statements about BLE is not true?

Correct AnswerverifiedShow Answer

Which of the following statements is not true?

Correct AnswerverifiedShow Answer

In 2014, spending on mobile marketing was almost three times the amount spent on local online marketing.

Correct AnswerverifiedShow Answer

Which of the following is not true about mobile marketing?

Correct AnswerverifiedShow Answer

What technologies and techniques are employed in location-based mobile marketing?

Correct AnswerverifiedThere are two general types of location-...View AnswerShow Answer

In 2015, mobile marketing was about ________% of all online marketing.

Correct AnswerverifiedShow Answer

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Correct AnswerverifiedShow Answer

What has changed in online marketing since 2007?

Correct AnswerverifiedSince 2007, Facebook and other social ne...View AnswerShow Answer

All of the following are Pinterest marketing tools except:

Correct AnswerverifiedShow Answer

The second most popular social network in terms of average minutes per visitor is:

Correct AnswerverifiedShow Answer

All of the following marketing tools on Facebook require payment except:

Correct AnswerverifiedShow Answer

Encouraging users to click a Like button is an example of which step in the social marketing process?

Correct AnswerverifiedShow Answer

Around how many apps do users regularly use a month?

Correct AnswerverifiedShow Answer

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The five steps in the social marketing p...
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There are two general types of location-...
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Since 2007, Facebook and other social ne...
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