Question 1

Which of the following is the best definition of transaction cost?

Accepted Answer

A)  the cost of changing prices
B)  the cost of participating in a market
C)  the cost of finding suitable products
D)  the cost merchants pay to bring their goods to market

Question 2

In 2012, roughly ________ million people in the United States accessed the Internet via mobile devices.

Accepted Answer

A)  30
B)  65
C)  80
D)  120

Question 3

Which of the following is not yet a public company?

Accepted Answer

A)  Zynga
B)  LinkedIn
C)  Groupon
D)  Twitter

Question 4

Which of the following is not one of the current major social trends in e-commerce in 2012-2013?

Accepted Answer

A)  Spam declines as a significant problem.
B)  Controversy over content regulation and controls continues.
C)  E-books gain wide acceptance.
D)  Internet security continues to decline.

Question 5

A(n)________ occurs when everyone in a group receives value because all participants use the same tool or product.

Accepted Answer

The answer of A(n)________ occurs when everyone in a group...

Question 6

Which of the following is not a major technology trend in e-commerce in 2012-2013?

Accepted Answer

A)  Cloud computing enables the creation of "big data."
B)  Apps create a new platform for online marketing and commerce.
C)  The mobile computing platform begins to rival the PC platform.
D)  Real-time advertising becomes a reality with gains in computing power and speeds.

Question 7

Which of the following is not an example of a social network?

Accepted Answer

A)  Wikipedia
B)  Twitter
C)  Pinterest
D)  Facebook

Question 8

Which of the following best describes the early years of e-commerce?

Accepted Answer

A)  They were a technological success but a mixed business success.
B)  They were a technological success but a business failure.
C)  They were a technological failure but a business success.
D)  They were a mixed technological and business success.

Question 9

The total number of users or customers an e-commerce business can obtain is a measure of its ________.

Accepted Answer

The answer of The total number of users or customers...

Question 10

All of the following are issues facing Pinterest except:

Accepted Answer

A)  copyright infringement.
B)  inability to attract users.
C)  competition.
D)  spam.

Question 11

Which of the following is a characteristic of the Consolidation phase of e-commerce?

Accepted Answer

A)  predominance of pure online strategies
B)  emphasis on revenue growth versus profits
C)  first mover advantages
D)  shift to a business-driven approach

Question 12

In 2012, there were an estimated ________ Internet hosts.

Accepted Answer

A)  8 million
B)  88 million
C)  888 million
D)  8) 88 billion

Question 13

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Accepted Answer

First movers are firms who are first to ...

Question 14

All of the following are major business trends in e-commerce in 2012-2013 except for:

Accepted Answer

A)  the growth of a new app-based online economy.
B)  the expansion of the localization of e-commerce.
C)  the emergence of a new social e-commerce platform.
D)  the eclipse of search engine marketing by the mobile advertising platform.

Question 15

How many years has it taken the Internet to achieve a share of greater than 50% of U.S. households?

Accepted Answer

A)  10
B)  17
C)  38
D)  60

Exam 1: The Revolution Is Just Beginning

The total number of users or customers an e-commerce business can obtain is a measure of its ________.

Correct Answer
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Which of the following is the best definition of transaction cost?

Correct Answer
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All of the following are major business trends in e-commerce in 2012-2013 except for:

Correct Answer
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Which of the following best describes the early years of e-commerce?

Correct Answer
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Which of the following is not one of the current major social trends in e-commerce in 2012-2013?

Correct Answer
verified

Which of the following is a characteristic of the Consolidation phase of e-commerce?

Correct Answer
verified

Which of the following is not a major technology trend in e-commerce in 2012-2013?

Correct Answer
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Which of the following is not an example of a social network?

Correct Answer
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All of the following are issues facing Pinterest except:

Correct Answer
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A(n)________ occurs when everyone in a group receives value because all participants use the same tool or product.

Correct Answer
verified

In 2012, roughly ________ million people in the United States accessed the Internet via mobile devices.

Correct Answer
verified

In 2012, there were an estimated ________ Internet hosts.

Correct Answer
verified

How many years has it taken the Internet to achieve a share of greater than 50% of U.S. households?

Correct Answer
verified

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Correct Answer
verified
First movers are firms who are first to ...
View Answer

Which of the following is not yet a public company?

Correct Answer
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Exam 1: The Revolution Is Just Beginning

The total number of users or customers an e-commerce business can obtain is a measure of its ________.

Correct AnswerverifiedShow Answer

Which of the following is the best definition of transaction cost?

Correct AnswerverifiedShow Answer

All of the following are major business trends in e-commerce in 2012-2013 except for:

Correct AnswerverifiedShow Answer

Which of the following best describes the early years of e-commerce?

Correct AnswerverifiedShow Answer

Which of the following is not one of the current major social trends in e-commerce in 2012-2013?

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of the Consolidation phase of e-commerce?

Correct AnswerverifiedShow Answer

Which of the following is not a major technology trend in e-commerce in 2012-2013?

Correct AnswerverifiedShow Answer

Which of the following is not an example of a social network?

Correct AnswerverifiedShow Answer

All of the following are issues facing Pinterest except:

Correct AnswerverifiedShow Answer

A(n)________ occurs when everyone in a group receives value because all participants use the same tool or product.

Correct AnswerverifiedShow Answer

In 2012, roughly ________ million people in the United States accessed the Internet via mobile devices.

Correct AnswerverifiedShow Answer

In 2012, there were an estimated ________ Internet hosts.

Correct AnswerverifiedShow Answer

How many years has it taken the Internet to achieve a share of greater than 50% of U.S. households?

Correct AnswerverifiedShow Answer

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Correct AnswerverifiedFirst movers are firms who are first to ...View AnswerShow Answer

Which of the following is not yet a public company?

Correct AnswerverifiedShow Answer

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Correct Answer
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First movers are firms who are first to ...
View Answer

Correct Answer
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