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Exam 3: Sustainable Marketing, Social Responsibility and Ethics

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Question 71

Multiple Choice

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Which of the following statements is not true?

A) Bribery is illegal in Canada.
B) Kickbacks are illegal in Canada.
C) Different countries have different levels of corruption.
D) A Canadian company must lower its ethical standards to compete effectively in countries with low standards.
E) Worldwide bribery is a large "business," constituting over $1 trillion per year.

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Question 72

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When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

A) value
B) societal
C) sense-of-mission
D) consumer-oriented
E) customer-value

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Question 73

Multiple Choice

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In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

Conflicts can arise when Canadian companies conduct business in Denmark and Germany, countries that are only in the beginning stages of policy formulation.

________ is an organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment.

Is environmental sustainability possible? Explain.

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

It is most accurate to say that the 2008-2009 recession has resulted in which of the following?

How does environmentalism contribute to "responsible consumption"?

What are deficient products?

Donald Eagle acquired Benning's at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Benning's problems, Mr. Eagle purchased the distributorship in hopes of turning it around. "But the harder I work," Mr. Eagle admitted, "the more Benning's earlier problems seem to unfold." Donald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. -If Benning's, under its new owner, were to adopt a policy of environmental sustainability, on what would it focus?

What is meant by cultural pollution? Give two examples.

Describe the three different categories of deceptive marketing practices.

Marketers are most effective when they appeal to ________ rather than when they ________.

TerraPass is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. TerraPass offers contribution packages for driving, flying, and home energy use. Through TerraPass, consumers can pay some of the ________ costs of their private goods and services.

In response to charges of cultural pollution, marketers should ________.

Donald Eagle acquired Benning's at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Benning's problems, Mr. Eagle purchased the distributorship in hopes of turning it around. "But the harder I work," Mr. Eagle admitted, "the more Benning's earlier problems seem to unfold." Donald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. -Might product stewardship be a major focus for Benning's under its new ownership? Explain.

How does a firm benefit from innovative marketing?

Compare the consumer activism and environmentalism movements.

Albatross Enterprises was accused of deceptive pricing. Which of the following explains what might have happened?