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Exam 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages

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Question 21

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Primary value chain activities that involve the effective layout of receiving dock operations (inbound logistics) and support value chain activities that include expertise in process engineering (technology development) characterize which generic strategy?

A) differentiation
B) differentiation focus
C) stuck-in-the-middle
D) overall cost leadership

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Question 22

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Which of the following statements about the introduction stage of the market life cycle is true?

A) It produces relatively large,positive cash flows.
B) Strong brand recognition seldom serves as an important switching cost.
C) Market share gains by pioneers are usually easily sustained for many years.
D) Products offered by pioneers may be perceived as differentiated because they are new.

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Question 23

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Which of these statements regarding the industry life cycle is true?

Global logistics firms such as DHL Supply Chain and Global Forwarding or C.H.Robinson Worldwide compete using an overall cost leadership strategy in primary activities such as

Which of the following reasons is not a reason that Atlas Door could lose competitive advantage?

Caterpillar collects and analyses large volumes of data about how customers use their tractors.This permits them to ________ the cost of new product development efforts and to better ________ their products.

A firm typically achieves an absolute cost advantage by offering a ________ product or service to a ________ target market using standardization to derive the greatest benefits from economies of scale and experience.

In the ________ stage of the industry life cycle,there are few segments,the emphasis on process design is low,and the major functional areas of concern are general management and finance.

The factors that lead to a low-cost position also provide a substantial ________ barriers position with respect to ________ products introduced by new and existing competitors.

The size of pricing and differentiation advantages between competitors decreases in which stage of the market life cycle?

A market that mainly competes on the basis of price and has stagnant growth is characteristic of what life cycle stage?

The experience curve is a factor central to an overall cost leadership strategy and refers to how business learns to increase costs as it gains experience with production processes.

Airlines such as Emirates exploit the profit pool for competitive advantage by adding fees for a variety of services such as access to airport lounges.

A low-cost position provides ________ flexibility to cope with demands from powerful suppliers for input cost increases.

Which of the following is false regarding how a differentiation strategy can help a firm to improve its competitive position relative to the Porter five-forces model?

Overhead costs associated with the number of layers of management in a firm are part of the ________ activities of the value chain.

An example of a firm applying the overall cost leadership generic strategy in a value-chain activity would be to automate the production assembly line to reduce scrappage from quality errors.

Outside the flight experience itself,airlines are generating revenue by charging fees for credit cards,frequent-flyer programs,and access to airport lounges.This serves to

Research has consistently shown that firms that achieve both cost leadership and differentiation advantages tend to perform

If the overall cost leadership strategy is to provide sustainable competitive advantage,all activities in the value-chain need to be evaluated including the relationships among the value-chain activities.