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Major CRM application software vendors include Siebel Systems,PeopleSoft,SAP,and Salesforce.com.

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In the pre-Internet environment,supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.

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Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.

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Identify five benefits of customer relationship management systems.

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Benefits include: better customer servic...

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Robert is going to a conference to get training in the area of SCM.Upon his return he needs to be able to instruct upper management at his firm on "How do supply chain management systems coordinate planning,production,and logistics with suppliers?" Describe how he should answer that question.

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Supply chain management systems automate...

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Wayne is looking at the business processes that are critical in his firm.The processes include procurement,inventory management,purchasing,shipping,production planning,production scheduling,material requirements planning,quality control,distribution,transportation execution,and plant and equipment maintenance.Which of the business processes supported by enterprise software is most critical for this firm?


A) financial and accounting processes
B) human resources processes
C) manufacturing and production processes
D) sales and marketing processes processes

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A supply chain driven by actual customer orders or purchases follows a ________ model.


A) pull-based model
B) build-to-stock
C) push-based
D) replenishment-driven

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________ CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.

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Enterprise software is unusually complex,and extensive ________ may degrade system performance,compromising the information and process integration that are the main benefits of the system.

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Operational CRM applications include tools for


A) identifying buying patterns.
B) calculating CLTV.
C) sales force automation.
D) pinpointing unprofitable customers.

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Which of the following is an important capability for service processes that is found in most major CRM software products?


A) returns management
B) lead management
C) account management
D) events management

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________ software is built around thousands of predefined business processes from all functional areas.


A) Process management
B) PRM
C) Enterprise
D) CRM

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A company's organizations and processes for distributing and delivering products to the final customers is the


A) supplier's internal supply chain.
B) external supply chain.
C) upstream portion of the supply chain.
D) downstream portion of the supply chain.

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What are the advantages and disadvantages of using cloud-based enterprise applications?

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Most companies interested in cloud compu...

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What are the benefits of enterprise systems? What are the challenges of enterprise systems?

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Benefits include creating an enterprise-...

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________ software deals with employee issues that are closely related to CRM,such as setting objectives,employee performance management,performance-based compensation,and employee training.

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Employee r...

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________ systems enable the firm to model its existing supply chain,generate demand forecasts for products,and develop optimal sourcing and manufacturing plans.

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Supply cha...

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The ________ is tamed by reducing uncertainties about demand and supply when all members of the supply chain have accurate and up-to-date information.


A) upstream portion
B) downstream portion
C) internal supply chain
D) bullwhip effect

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Selling a customer with a checking account a home improvement loan is an example of


A) operational CRM.
B) direct marketing.
C) cross-selling.
D) cross-channel promotions.

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Supply chain ________ systems manage the flow of products through distribution centres and warehouses to ensure that products are delivered to the right locations in the most efficient manner.


A) demand
B) delivery
C) planning
D) execution

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