Question 1

A(n)  ________ is a rule of conduct or action prescribed by an authority, or a binding custom or practice of a community.

Accepted Answer

A)   ethic
B)   license
C)   law
D)   contract
E)   venture

Question 2

Lovely Locks, a maker of shampoos, is considering entering the cosmetics product. The company has a line of mascara and eyeliner it wants to introduce to the market. However, first Lovely Locks must obtain approval from the ________.

Accepted Answer

A)   Environmental Protection Agency
B)   Interstate Commerce Commission
C)   Food and Drug Administration
D)   Federal Trade Commission
E)   Federal Communications Commission

Question 3

An advertiser must have documented proof of any claims made in an advertisement.

Accepted Answer

A) True 
 B)False

Question 4

Explain how marketing is both a reflection of a culture and a powerful influence upon it, giving at least two examples.

Accepted Answer

Marketers pay close attention to what is...

Question 5

Explain how society and culture relate to one another.

Accepted Answer

A society is a group...

Question 6

Identify two defining aspects of American culture.

Accepted Answer

Answers may include the following belief...

Question 7

Which of the following slogans used by automobile companies most strongly addresses the cultural belief that change equals progress?

Accepted Answer

A)   "Everyone dreams of an Audi."
B)   "Lincoln. Travel well."
C)   "Buick. It's all good."
D)   "This is not your father's Oldsmobile."
E)   "Chrysler. Drive = Love."

Question 8

Members of which two of the five core groups in the American market for environmentally and socially responsible products would be MOST likely to pay a price premium for products that are certified organic?

Accepted Answer

A)   LOHAS and Conventionals
B)   LOHAS and Naturalites
C)   Drifters and Conventionals
D)   Conventionals and Naturalites
E)   Naturalites and Drifters

Question 9

Explain several of the issues that marketers interested in green marketing should consider.

Accepted Answer

Marketers interested in green marketing ...

Question 10

From the consumer's perspective, which of the following marketing areas is the least visibly regulated by the federal government?

Accepted Answer

A)   advertising
B)   pricing
C)   promotion
D)   product safety
E)   distribution

Question 11

Puffery is a term for a(n) ________.

Accepted Answer

A)   straightforward promotional message
B)   claim of superiority that cannot be proven true or False
C)   emotional appeal to consumers
D)   subliminal appeal to consumers
E)   exaggerated claim that can be disproven

Question 12

The "triple bottom line" refers to a company's ________, ________, and ________.

Accepted Answer

A)   global performance; national performance; regional performance
B)   ethics; society; culture
C)   economic performance; environmental impacts; social impacts
D)   economic performance; cultural impacts; social impacts
E)   economic performance; sustainability; environmental impacts

Question 13

The Consumer Credit Protection Act is primarily concerned with which area of marketing?

Accepted Answer

A)   promotion
B)   product
C)   distribution
D)   price
E)   competition

Question 14

The Enron company committed major accounting fraud by hiding hundreds of millions of dollars of debt. As a result, many shareholders lost substantial savings. Identify three norms in the Marketing Ethics Code that Enron violated.

Accepted Answer

Enron violated the three norms...

Question 15

People do not notice all of the advertising messages to which they are exposed each day.

Accepted Answer

A) True 
 B)False

Question 16

________ refers to practices that combine economic growth with careful stewardship of a society's natural resources and the environment.

Accepted Answer

A)   Boycotting
B)   Puffery
C)   Franchising
D)   Ethical marketing
E)   Sustainability

Question 17

The right to be safe, to be informed, to be heard, and to choose freely are the major components of the ________.

Accepted Answer

A)   Truth in Lending Act
B)   Child Protection Act
C)   Federal Trade Commission Act
D)   Robinson-Patman Act
E)   Consumer Bill of Rights

Question 18

Which of the following American government agencies is responsible for enforcing laws against deceptive advertising?

Accepted Answer

A)   the Environmental Protection Agency (EP
A)  
B)   the Federal Trade Commission (FT
C)  
C)   the Food and Drug Administration (FD
A)  
D)   the Consumer Product Safety Commission
E)   the Interstate Commerce Commission

Question 19

Consumerism does not need to be coordinated in any formal manner.

Accepted Answer

A) True 
 B)False

Question 20

Marketing ethics are rules for evaluating marketing decisions and actions based on marketers' duties and obligations to ________.

Accepted Answer

A)   coworkers
B)   shareholders
C)   society
D)   government
E)   the economy

Exam 4: A Broader Perspective on Marketing

The right to be safe, to be informed, to be heard, and to choose freely are the major components of the ________.

Correct AnswerverifiedShow Answer

Which of the following American government agencies is responsible for enforcing laws against deceptive advertising?

Correct AnswerverifiedShow Answer

Marketing ethics are rules for evaluating marketing decisions and actions based on marketers' duties and obligations to ________.

Correct AnswerverifiedShow Answer

Explain how society and culture relate to one another.

Correct AnswerverifiedA society is a group...View AnswerShow Answer

Explain how marketing is both a reflection of a culture and a powerful influence upon it, giving at least two examples.

Correct AnswerverifiedMarketers pay close attention to what is...View AnswerShow Answer

Lovely Locks, a maker of shampoos, is considering entering the cosmetics product. The company has a line of mascara and eyeliner it wants to introduce to the market. However, first Lovely Locks must obtain approval from the ________.

Correct AnswerverifiedShow Answer

The Enron company committed major accounting fraud by hiding hundreds of millions of dollars of debt. As a result, many shareholders lost substantial savings. Identify three norms in the Marketing Ethics Code that Enron violated.

Correct AnswerverifiedEnron violated the three norms...View AnswerShow Answer

The "triple bottom line" refers to a company's ________, ________, and ________.

Correct AnswerverifiedShow Answer

Members of which two of the five core groups in the American market for environmentally and socially responsible products would be MOST likely to pay a price premium for products that are certified organic?

Correct AnswerverifiedShow Answer

________ refers to practices that combine economic growth with careful stewardship of a society's natural resources and the environment.

Correct AnswerverifiedShow Answer

Consumerism does not need to be coordinated in any formal manner.

Correct AnswerverifiedShow Answer

Which of the following slogans used by automobile companies most strongly addresses the cultural belief that change equals progress?

Correct AnswerverifiedShow Answer

Explain several of the issues that marketers interested in green marketing should consider.

Correct AnswerverifiedMarketers interested in green marketing ...View AnswerShow Answer

A(n) ________ is a rule of conduct or action prescribed by an authority, or a binding custom or practice of a community.

Correct AnswerverifiedShow Answer

The Consumer Credit Protection Act is primarily concerned with which area of marketing?

Correct AnswerverifiedShow Answer

An advertiser must have documented proof of any claims made in an advertisement.

Correct AnswerverifiedShow Answer

Identify two defining aspects of American culture.

Correct AnswerverifiedAnswers may include the following belief...View AnswerShow Answer

People do not notice all of the advertising messages to which they are exposed each day.

Correct AnswerverifiedShow Answer

Puffery is a term for a(n) ________.

Correct AnswerverifiedShow Answer

From the consumer's perspective, which of the following marketing areas is the least visibly regulated by the federal government?

Correct AnswerverifiedShow Answer

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A society is a group...
View Answer

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Marketers pay close attention to what is...
View Answer

Correct Answer
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Correct Answer
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Enron violated the three norms...
View Answer

The "triple bottom line" refers to a company's , , and .

Correct Answer
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Marketers interested in green marketing ...
View Answer

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Answers may include the following belief...
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Correct Answer
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