Question 1

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the highest level of risk?

Accepted Answer

A)  a radical invention
B)  a brand extension
C)  a product line extension
D)  a jump in innovation
E)  a product deletion

Question 2

The two main classifications of business products are

Accepted Answer

A)  durable and nondurable products.
B)  components and support products.
C)  tangible and intangible products.
D)  consumer and industrial products.
E)  derived and maintenance products.

Question 3

New-product or service failures may be reduced or avoided if the company developing them has

Accepted Answer

A)  support from marketer-dominated sources of information.
B)  a clear patent approved by the governments within the countries it wants to market.
C)  a statement of competitive intent.
D)  stakeholder approval in the development process.
E)  a precise protocol.

Question 4

________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Accepted Answer

A)  Time to market
B)  Parallel development
C)  Test marketing
D)  Groupthink
E)  Fast prototyping

Question 5

If you watch television,you may have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product development process,this safety test would occur during the ________ stage.

Accepted Answer

A)  development
B)  market testing
C)  idea generation
D)  screening and evaluation
E)  business analysis

Question 6

What are the eight marketing reasons for new-product failures?

Accepted Answer

There are eight main marketing reasons a...

Question 7

The Macintosh,iPod,iPhone,iPad,CarPlay,and Apple Watch are all examples of Apple's commitment to

Accepted Answer

A)  sustainable procurement.
B)  social responsibility.
C)  new product development.
D)  using renewable resources.
E)  respecting its workforce.

Question 8

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

Accepted Answer

A)  three main steps: research,production,and distribution.
B)  four distinct steps: research,evaluation,production,and distribution.
C)  five key phases ranging from idea generation to creating the first prototype.
D)  seven stages from new-product strategy development to commercialization.
E)  three phases: planning,implementation,and evaluation.

Question 9

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Accepted Answer

A)  continuous innovation
B)  dynamically continuous innovation
C)  discontinuous innovation
D)  insignificant innovation
E)  disruptive innovation

Question 10

Marketing Dashboard Map
 
-In the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green (which looks gray on gray scale) meaning good and red (which looks black on gray scale) meaning very poor.If you were a marketing manager faced with this dashboard,which of the following would be the best action?

Accepted Answer

A)  Focus on the shortfalls in Idaho and Utah.
B)  Revise the relevant goals for both the East and West Coast.
C)  Conduct additional market research in the southern United States.
D)  Examine your distribution system in the northeastern United States.
E)  Change the marketing metric being used to evaluate the states individually.

Question 11

Among business products,which of the following would most likely be considered an industrial service?

Accepted Answer

A)  tractor
B)  glass cleaner
C)  photocopier maintenance
D)  athletic training facility
E)  syringes

Question 12

One reason new products fail is that although most major corporations use a formal decision-making process,sometimes they fail to critically evaluate the progress along the way.This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

Accepted Answer

A)  written protocol
B)  Stage-Gate process
C)  cross-functional team
D)  prototype test
E)  test market

Question 13

Screening and evaluation is the stage of the new-product development process

Accepted Answer

A)  at which prospective customers are exposed to new-product prototypes for the first time.
B)  at which new-product concepts that have been found viable are converted into actual prototypes.
C)  that internally and externally assesses new-product ideas to eliminate those that warrant no further effort.
D)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
E)  where consumers evaluate a new product's performance in an actual-use situation.

Question 14

Marketers pay slotting fees to grocers in payment for space,or slots,on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product development process?

Accepted Answer

A)  business analysis
B)  market testing
C)  screening and evaluation
D)  commercialization
E)  idea generation

Question 15

________ is the unique identification number that defines an item for ordering or inventory purposes.

Accepted Answer

A)  A unique stock mark
B)  A QR code
C)  A stock keeping unit
D)  An order quantity code
E)  A NAICS inventory code

Question 16

A product line refers to

Accepted Answer

A)  a product and all its ancillary services (warranties,financing,etc. ) .
B)  the variations within a product class.
C)  a specific product SKU that has a unique brand,size,or price.
D)  a group of product or service items that are closely related in terms of needs satisfied,uses,customer group,outlets,or price range.
E)  the entire product category or industry.

Question 17

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?

Accepted Answer

A)  convenience products
B)  shopping products
C)  unsought products
D)  specialty products
E)  discretionary products

Question 18

Market testing refers to

Accepted Answer

A)  exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
B)  making sales and profit projections on prototype products to make go-no-go decisions.
C)  conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best.
D)  independently run comparison tests with similar products currently in the marketplace to determine which one performs best.
E)  conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned.

Question 19

All of the following are sources for new-product ideas except which?

Accepted Answer

A)  competitors
B)  universities
C)  regulators
D)  suppliers
E)  employees

Question 20

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Accepted Answer

A)  good.
B)  service.
C)  product concept.
D)  new idea.
E)  artifact.

Exam 10: Developing New Products and Services

The two main classifications of business products are

Correct Answer
verified

One reason new products fail is that although most major corporations use a formal decision-making process,sometimes they fail to critically evaluate the progress along the way.This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

Correct Answer
verified

New-product or service failures may be reduced or avoided if the company developing them has

Correct Answer
verified

Correct Answer
verified

A product line refers to

Correct Answer
verified

Among business products,which of the following would most likely be considered an industrial service?

Correct Answer
verified

Screening and evaluation is the stage of the new-product development process

Correct Answer
verified

Market testing refers to

Correct Answer
verified

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

Correct Answer
verified

What are the eight marketing reasons for new-product failures?

Correct Answer
verified
There are eight main marketing reasons a...
View Answer

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Correct Answer
verified

Marketers pay slotting fees to grocers in payment for space,or slots,on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product development process?

Correct Answer
verified

________ is the unique identification number that defines an item for ordering or inventory purposes.

Correct Answer
verified

If you watch television,you may have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product development process,this safety test would occur during the ________ stage.

Correct Answer
verified

________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Correct Answer
verified

All of the following are sources for new-product ideas except which?

Correct Answer
verified

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Correct Answer
verified

The Macintosh,iPod,iPhone,iPad,CarPlay,and Apple Watch are all examples of Apple's commitment to

Correct Answer
verified

Correct Answer
verified

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the highest level of risk?

Correct Answer
verified

Exam 10: Developing New Products and Services

The two main classifications of business products are

Correct AnswerverifiedShow Answer

One reason new products fail is that although most major corporations use a formal decision-making process,sometimes they fail to critically evaluate the progress along the way.This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

Correct AnswerverifiedShow Answer

New-product or service failures may be reduced or avoided if the company developing them has

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A product line refers to

Correct AnswerverifiedShow Answer

Among business products,which of the following would most likely be considered an industrial service?

Correct AnswerverifiedShow Answer

Screening and evaluation is the stage of the new-product development process

Correct AnswerverifiedShow Answer

Market testing refers to

Correct AnswerverifiedShow Answer

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

Correct AnswerverifiedShow Answer

What are the eight marketing reasons for new-product failures?

Correct AnswerverifiedThere are eight main marketing reasons a...View AnswerShow Answer

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Correct AnswerverifiedShow Answer

Marketers pay slotting fees to grocers in payment for space,or slots,on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product development process?

Correct AnswerverifiedShow Answer

________ is the unique identification number that defines an item for ordering or inventory purposes.

Correct AnswerverifiedShow Answer

If you watch television,you may have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product development process,this safety test would occur during the ________ stage.

Correct AnswerverifiedShow Answer

________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Correct AnswerverifiedShow Answer

All of the following are sources for new-product ideas except which?

Correct AnswerverifiedShow Answer

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Correct AnswerverifiedShow Answer

The Macintosh,iPod,iPhone,iPad,CarPlay,and Apple Watch are all examples of Apple's commitment to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the highest level of risk?

Correct AnswerverifiedShow Answer

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There are eight main marketing reasons a...
View Answer

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