Question 1

Figure 10-1
 
-In terms of promotion,which of the following consumer product types stresses status and brand uniqueness?

Accepted Answer

A)  specialty product
B)  convenience product
C)  shopping product
D)  unsought product
E)  discretionary product

Question 2

One of the two organization-related problems of inertia that can cause new-product failures is

Accepted Answer

A)  poor product quality.
B)  encountering the "not-invented-here" problem.
C)  poor execution of the marketing mix.
D)  bad timing.
E)  incomplete market and product protocol.

Question 3

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give as a gift on Valentine's Day.The Love Bandit Bear is an example of a

Accepted Answer

A)  product item.
B)  product mix.
C)  product class.
D)  product form.
E)  product line.

Question 4

Services are defined as

Accepted Answer

A)  philanthropic activities performed without expectations of monetary remuneration.
B)  the activities provided to complement a tangible good,such as technical support for a computer.
C)  the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
D)  any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm.
E)  the human (nonmechanical) component that is part of the manufacturing process.

Question 5

Among business products,copiers would be best considered which type of support product?

Accepted Answer

A)  installations
B)  accessory equipment
C)  supplies
D)  industrial services
E)  raw materials

Question 6

Customer experience management (CEM) is

Accepted Answer

A)  the integration of the service component of the marketing mix with efforts to influence consumer demand.
B)  the unique combination of benefits received by targeted buyers that include quality,convenience,on-time delivery,and both before-sale and after-sale service at a specific price.
C)  the process of managing the entire customer experience within the company.
D)  a cluster of benefits that an organization promises customers to satisfy their needs.
E)  the ability of logistics management to satisfy users in terms of time,dependability,communication,and convenience.

Question 7

What are the four types of consumer products? How do they differ?

Accepted Answer

Convenience products,shopping products,s...

Question 8

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Accepted Answer

A)  product placement fee.
B)  bribe.
C)  slotting fee.
D)  product support fee.
E)  shelf space allowance.

Question 9

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Accepted Answer

Promotion for convenience products would...

Question 10

It is common now for laptops and tablets to utilize multitouch functions,such as "pinch to zoom," either on the screen interface or with the tracking mouse.When the multitouch interface was first introduced,it was an example of which type of innovation?

Accepted Answer

A)  continuous innovation
B)  discontinuous innovation
C)  disruptive innovation
D)  dynamically continuous innovation
E)  evolutionary innovation

Question 11

Open innovation helps organizations overcome ________,one of the organizational inertias common in new-product failures.

Accepted Answer

A)  groupthink
B)  intelligent failures
C)  incomplete protocols
D)  NIH barriers
E)  bad timing

Question 12

Among business products,supplies usually consist of

Accepted Answer

A)  buildings and fixed equipment.
B)  items used in the manufacturing process that become part of the final product.
C)  tools and office equipment.
D)  items such as pens,batteries,and lightbulbs.
E)  raw materials and component parts.

Question 13

There are seven stages of the new-product development process.Stage 5 is the ________ stage.

Accepted Answer

A)  business analysis
B)  screening and evaluation
C)  market testing
D)  commercialization
E)  development

Question 14

A newly invented apple peeling and coring machine for the consumer market would be considered a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  discretionary product.

Question 15

Supplies are support products that include items such as

Accepted Answer

A)  stationery,paper clips,and brooms.
B)  tools and office equipment.
C)  buildings and fixed equipment.
D)  raw materials and component parts.
E)  maintenance,repair,and legal services.

Question 16

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

Accepted Answer

A)  adding Ball Park Beef Franks with Cheese to the Ball Park Franks line
B)  moving from production of landline telephones to smartphones
C)  marketing the first Apple computer
D)  changing the formula from Coca-Cola to New Coke and then back to Coca-Cola Classic
E)  offering online marketing classes rebranded under a new college name

Question 17

Which of the following is considered a service?

Accepted Answer

A)  hotel stay
B)  trash bags
C)  silverware
D)  washing machine
E)  freedom

Question 18

Figure 10-2
 
-The emphasis of a marketing strategy for a continuous innovation concentrates on

Accepted Answer

A)  obtaining exclusive distribution.
B)  setting a low price.
C)  generating awareness.
D)  using reminder advertising to reeducate consumers.
E)  using personal selling.

Question 19

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Accepted Answer

A)  commercialization process.
B)  SWOT process.
C)  business prospect development cycle.
D)  opportunity stage gate sequence.
E)  new-product development process.

Question 20

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Accepted Answer

A)  Secret antiperspirant
B)  Fuji disposable camera
C)  BP gasoline
D)  Marchesa wedding gown
E)  Sony HDTV

Exam 10: Developing New Products and Services

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give as a gift on Valentine's Day.The Love Bandit Bear is an example of a

Correct AnswerverifiedShow Answer

Supplies are support products that include items such as

Correct AnswerverifiedShow Answer

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Correct AnswerverifiedShow Answer

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

Correct AnswerverifiedShow Answer

There are seven stages of the new-product development process.Stage 5 is the ________ stage.

Correct AnswerverifiedShow Answer

Which of the following is considered a service?

Correct AnswerverifiedShow Answer

A newly invented apple peeling and coring machine for the consumer market would be considered a(n)

Correct AnswerverifiedShow Answer

Customer experience management (CEM) is

Correct AnswerverifiedShow Answer

Among business products,copiers would be best considered which type of support product?

Correct AnswerverifiedShow Answer

Services are defined as

Correct AnswerverifiedShow Answer

Figure 10-2 -The emphasis of a marketing strategy for a continuous innovation concentrates on

Correct AnswerverifiedShow Answer

Figure 10-1 -In terms of promotion,which of the following consumer product types stresses status and brand uniqueness?

Correct AnswerverifiedShow Answer

Open innovation helps organizations overcome ________,one of the organizational inertias common in new-product failures.

Correct AnswerverifiedShow Answer

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Correct AnswerverifiedPromotion for convenience products would...View AnswerShow Answer

One of the two organization-related problems of inertia that can cause new-product failures is

Correct AnswerverifiedShow Answer

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Correct AnswerverifiedShow Answer

What are the four types of consumer products? How do they differ?

Correct AnswerverifiedConvenience products,shopping products,s...View AnswerShow Answer

Among business products,supplies usually consist of

Correct AnswerverifiedShow Answer

It is common now for laptops and tablets to utilize multitouch functions,such as "pinch to zoom," either on the screen interface or with the tracking mouse.When the multitouch interface was first introduced,it was an example of which type of innovation?

Correct AnswerverifiedShow Answer

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Correct AnswerverifiedShow Answer

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Promotion for convenience products would...
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Convenience products,shopping products,s...
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