Question 1

Amazon.com was started with a simple idea: Use the Internet to ________ into the fastest,easiest,and most enjoyable shopping experience possible.

Accepted Answer

A)  transform book buying
B)  build web-buying services
C)  change purchases of consumer goods
D)  change Amazon's web page
E)  ensure Amazon's retail store was transformed

Question 2

When you order a sweater from an L.L.Bean mail-order catalog,what type of marketing channel are you and the company using?

Accepted Answer

A)  cash and carry marketing channel
B)  intensive distribution channel
C)  selective distribution channel
D)  indirect marketing channel
E)  direct marketing channel

Question 3

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n) ________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

A)  integrated supply chain
B)  global supply chain
C)  efficient supply chain
D)  responsive supply chain
E)  customer service supply chain

Question 4

Intensive distribution refers to

Accepted Answer

A)  the distribution of products or services in markets where there are currently no other competitors.
B)  the distribution of products or services where the producer owns the entire channel of distribution.
C)  the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
D)  the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
E)  the density of distribution whereby a firm chooses to place its products or services in very few retail outlets in a specific area to generate excitement.

Question 5

Total logistics cost refers to

Accepted Answer

A)  the design,installation,and maintenance of in-store displays,cabinets,and freestanding promotional materials for retail outlets.
B)  expenses associated with activities performed by brokers and agents to bring buyers and sellers together.
C)  expenditures associated with the clerical or bookkeeping side of the procurement process,which include purchase,design,and maintenance of the EDI system.
D)  expenses associated with product adaptations that are made by the manufacturer in response to the needs of a channel member closest to the consumer.
E)  expenses associated with transportation,materials handling and warehousing,inventory,stockouts,order processing,and return products handling.

Question 6

Supply chain management refers to

Accepted Answer

A)  the integration and organization of information and logistic activities across firms for the purpose of creating and delivering products and services that provide value to ultimate consumers.
B)  organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point-of-origin to point-of-consumption to satisfy customer requirements.
C)  the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers.
D)  an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise,which then lowers a retailer's inventory investment,improves customer service levels,and reduces logistic expenses.
E)  a highly organized system that facilitates minute-to-minute communication between all members of a supply chain and ensures the producer is aware of any changes in delivery or demand for a product or service.

Question 7

When only one retailer in a geographical area carries a firm's products,the density of distribution is referred to as

Accepted Answer

A)  intensive distribution.
B)  extensive distribution.
C)  selective distribution.
D)  concentrated distribution.
E)  exclusive distribution.

Question 8

Walmart made a conscious decision to use a(n) ________ supply chain in order to best meet the needs of its consumers.

Accepted Answer

A)  integrated
B)  responsive
C)  harmonized
D)  efficient
E)  multitiered

Question 9

Franchising is one form of a(n)

Accepted Answer

A)  corporate vertical marketing system.
B)  horizontal marketing system.
C)  administered vertical marketing system.
D)  wholesaler-sponsored voluntary system.
E)  contractual vertical marketing system.

Question 10

There are three types of contractual vertical marketing systems.List the systems and provide a brief description of each.

Accepted Answer

There are three major types of contractu...

Question 11

Channel Sales and Profit Marketing Dashboard
 
-Channel conflict refers to

Accepted Answer

A)  disagreements over the trade discounts allotted to each level of the distribution chain by the Federal Trade Commission.
B)  regulatory restrictions limiting the number of distributors that can sell a producer's products.
C)  when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.
D)  when one distributor carries two competing brands.
E)  when the producer doesn't allow other channel members to have input regarding product specifications or benefits.

Question 12

Figure 15-7
 
-Figure 15-7 above shows six channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition.Box B represents which federal legislation meant to curb them?

Accepted Answer

A)  Sherman Act
B)  Robinson-Patman Act
C)  Federal Trade Commission Act
D)  Consumer Goods Pricing Act
E)  Clayton Act

Question 13

Butler-McDonald,an Indianapolis firm,recycles outdated computers to reclaim reusable materials such as plastics,copper,zinc,silver,and gold.Butler-McDonald is implementing

Accepted Answer

A)  salvage marketing.
B)  materials transformation.
C)  cyclical materials handling.
D)  reverse logistics.
E)  cause-related marketing.

Question 14

Purchasing products for resale or acting as an agent for supply of a product would be an example of a(n) ________ function.

Accepted Answer

A)  logistical
B)  facilitating
C)  risk-taking
D)  transactional
E)  assorting

Question 15

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)  Responsive supply chains use slower modes of transportation but faster order processing.
B)  Responsive supply chains often rely on more expensive express transportation.
C)  Responsive supply chains always use the least expensive type of packaging possible.
D)  Responsive supply chains rely on large inventory warehouses.
E)  Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.

Question 16

Dell has adopted a(n) ________ supply chain strategy to better serve its customers.

Accepted Answer

A)  responsive
B)  reactionary
C)  efficient
D)  proficient
E)  economical

Question 17

Creating product assortments from several sources to serve customers is an example of a ________ function.

Accepted Answer

A)  logistical
B)  transactional
C)  facilitating
D)  transporting
E)  grading

Question 18

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n)

Accepted Answer

A)  corporate vertical marketing system.
B)  integrated vertical marketing system.
C)  contractual vertical marketing system.
D)  administered vertical marketing system.
E)  interactive vertical marketing system.

Question 19

Vertical integration can lead to legal prosecution if

Accepted Answer

A)  there is potential to lessen competition or create a monopoly.
B)  mergers create too much competition.
C)  a corporate vertical system attempts to become a contractual vertical marketing system.
D)  an administered vertical system attempts to become a corporate vertical marketing system.
E)  one member of the channel attempts to take the position of channel captain away from another.

Question 20

Manufacturers most likely would use exclusive distribution for which of the following products?

Accepted Answer

A)  Timex watches,Hanes underwear,and Nike shoes
B)  Chanel perfume,Steinway pianos,and Baccarat crystal
C)  Oreos,Teddy Grahams,and Nilla Wafers
D)  paper clips,light bulbs,and file folders
E)  Stouffer's meals,Breyer's Ice Cream,and Coca-Cola

Exam 15: Managing Marketing Channels and Supply Chains

Franchising is one form of a(n)

Correct AnswerverifiedShow Answer

Creating product assortments from several sources to serve customers is an example of a ________ function.

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There are three types of contractual vertical marketing systems.List the systems and provide a brief description of each.

Correct AnswerverifiedThere are three major types of contractu...View AnswerShow Answer

Total logistics cost refers to

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Amazon.com was started with a simple idea: Use the Internet to ________ into the fastest,easiest,and most enjoyable shopping experience possible.

Correct AnswerverifiedShow Answer

Manufacturers most likely would use exclusive distribution for which of the following products?

Correct AnswerverifiedShow Answer

Figure 15-7 -Figure 15-7 above shows six channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition.Box B represents which federal legislation meant to curb them?

Correct AnswerverifiedShow Answer

Dell has adopted a(n) ________ supply chain strategy to better serve its customers.

Correct AnswerverifiedShow Answer

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n)

Correct AnswerverifiedShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

When you order a sweater from an L.L.Bean mail-order catalog,what type of marketing channel are you and the company using?

Correct AnswerverifiedShow Answer

Purchasing products for resale or acting as an agent for supply of a product would be an example of a(n) ________ function.

Correct AnswerverifiedShow Answer

Butler-McDonald,an Indianapolis firm,recycles outdated computers to reclaim reusable materials such as plastics,copper,zinc,silver,and gold.Butler-McDonald is implementing

Correct AnswerverifiedShow Answer

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n) ________ designed to deliver products to consumers at the lowest possible cost.

Correct AnswerverifiedShow Answer

When only one retailer in a geographical area carries a firm's products,the density of distribution is referred to as

Correct AnswerverifiedShow Answer

Vertical integration can lead to legal prosecution if

Correct AnswerverifiedShow Answer

Intensive distribution refers to

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Supply chain management refers to

Correct AnswerverifiedShow Answer

Walmart made a conscious decision to use a(n) ________ supply chain in order to best meet the needs of its consumers.

Correct AnswerverifiedShow Answer

Channel Sales and Profit Marketing Dashboard -Channel conflict refers to

Correct AnswerverifiedShow Answer

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There are three major types of contractu...
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