Question 1

Disintermediation refers to channel conflict that arises when

Accepted Answer

A)  a channel member severs relationships with other channel members to work for or with a competing manufacturer.
B)  channel conflicts are resolved by a third party.
C)  a channel member bypasses another member and sells or buys products directly.
D)  channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved.
E)  the entire distribution chain is eliminated,when a company sets up its own wholesaler and retailer network.

Question 2

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Accepted Answer

A)  five second
B)  six second
C)  seven second
D)  eight second
E)  10 second

Question 3

An example of ________ utility involves intermediaries shipping goods to buyers of a product.

Accepted Answer

A)  time
B)  form
C)  place
D)  possession
E)  transactional

Question 4

A contractual vertical marketing system is an arrangement whereby

Accepted Answer

A)  privately owned distributors and retailers integrate their efforts,on a contractual basis,to obtain greater functional economies and marketing impact than they could achieve alone.
B)  independent production and distribution firms integrate their efforts,on a contractual basis,to obtain greater functional economies and marketing impact than they could achieve alone.
C)  a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region.
D)  a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)  a firm formally designates by contract one channel member-whether producer,wholesaler,or retailer-to coordinate,direct,and support all other channel members.

Question 5

Snack foods,bottled water,and batteries most likely would use which type of distribution density?

Accepted Answer

A)  extensive distribution
B)  intensive distribution
C)  selective distribution
D)  exclusive distribution
E)  concentrated distribution

Question 6

List and define the three major types of vertical marketing systems.

Accepted Answer

A vertical marketing system is a profess...

Question 7

In logistics,a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Accepted Answer

A)  inventory management.
B)  dependability.
C)  communication.
D)  reverse logistics.
E)  accountability.

Question 8

Questions of legality regarding tying arrangements and exclusive dealing are most likely to occur in which of these?

Accepted Answer

A)  corporate vertical marketing systems
B)  administered vertical marketing systems
C)  franchises
D)  horizontal marketing systems
E)  retail-sponsored cooperatives

Question 9

Another name for quick response systems is

Accepted Answer

A)  order replenishment systems.
B)  customer logistics factors.
C)  minimum-inventory systems.
D)  web-based response systems.
E)  efficient consumer response systems.

Question 10

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing ________ functions.

Accepted Answer

A)  logistical
B)  merchandising
C)  facilitating
D)  implementation
E)  transactional

Question 11

An even more imprecise term than distributor,________ can mean the same as retailer,wholesaler,and more.

Accepted Answer

A)  broker
B)  retailer
C)  agent
D)  dealer
E)  wholesaler

Question 12

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A)  The most common form of supply chain is the collaborative-response efficiency strategy.
B)  In order for a supply chain to work effectively,key decisions should be made by a third-party logistics provider.
C)  There is no one best supply chain for every company.
D)  The longer the supply chain,the greater the economies of scale and the better the profit margins.
E)  Supply chains should consider the needs of suppliers,provided those needs are consistent with marketing strategies.

Question 13

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.To accomplish this,Johnson Controls must

Accepted Answer

A)  focus on strong logistics for its customers.
B)  provide Ford with a cost-effective dual distribution system.
C)  increase the number of steps in the value proposition creation process.
D)  establish itself in the role of channel captain.
E)  avoid interfering with influence Ford's supply chain.

Question 14

Which of the following would be a source of vertical conflict?

Accepted Answer

A)  Foot Locker decides to open a retail outlet next to a Nike store in a shopping mall.
B)  A restaurant serves both Coke and Pepsi to its patrons.
C)  Ansible Technologies Ltd.sells its portable planetariums to both colleges and high schools.
D)  Microsoft provides HP laptops more prominent point-of-purchase locations in its retail stores than comparable laptops from Sony.
E)  Long John Silver's decides to serve grilled burgers in addition to seafood.

Question 15

A retailer-sponsored cooperative involves

Accepted Answer

A)  small,independent retailers forming an organization that operates a wholesale facility cooperatively.
B)  a vertical marketing system that uses a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management.
C)  an agreement among small,privately owned manufacturers to pool their resources by sharing installations,heavy equipment,and warehousing they would be unable to afford on their own.
D)  an agreement among retailers to pool their resources by purchasing services such as signage,snow removal,and trash removal that affects the physical space (strip mall,etc. ) they all share.
E)  small,independent retailers that pool their resources to finance store expansion programs.

Question 16

Jay stops at the shopping mall to purchase a new pair of jeans from an H&M store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Accepted Answer

A)  marketing tunnel.
B)  consumer market.
C)  marketing channel.
D)  transactional conduit.
E)  distribution matrix.

Question 17

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

Accepted Answer

A)  dual distribution
B)  cooperative distribution
C)  strategic channel alliance
D)  global distribution alliance
E)  multichannel distribution

Question 18

Logistical function activities include ________ products and services.

Accepted Answer

A)  buying and selling
B)  assorting,storing,sorting,and transporting
C)  financing and grading
D)  risk-taking
E)  marketing information and research

Question 19

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)  Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods.
B)  Corporate vertical marketing systems can incorporate both forward and backward integration.
C)  Corporate vertical marketing systems increase distribution costs.
D)  Corporate vertical marketing systems increase investment increases but decrease fixed costs.
E)  Corporate vertical marketing systems are only effective with low-end consumer products.

Question 20

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Accepted Answer

A)  postsale services.
B)  seller adaptability.
C)  information.
D)  convenience.
E)  presale services.

Exam 15: Managing Marketing Channels and Supply Chains

A retailer-sponsored cooperative involves

Correct AnswerverifiedShow Answer

Logistical function activities include ________ products and services.

Correct AnswerverifiedShow Answer

Questions of legality regarding tying arrangements and exclusive dealing are most likely to occur in which of these?

Correct AnswerverifiedShow Answer

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.To accomplish this,Johnson Controls must

Correct AnswerverifiedShow Answer

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

Correct AnswerverifiedShow Answer

Which of the following would be a source of vertical conflict?

Correct AnswerverifiedShow Answer

An example of ________ utility involves intermediaries shipping goods to buyers of a product.

Correct AnswerverifiedShow Answer

Disintermediation refers to channel conflict that arises when

Correct AnswerverifiedShow Answer

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct AnswerverifiedShow Answer

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Correct AnswerverifiedShow Answer

Another name for quick response systems is

Correct AnswerverifiedShow Answer

In logistics,a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Correct AnswerverifiedShow Answer

Snack foods,bottled water,and batteries most likely would use which type of distribution density?

Correct AnswerverifiedShow Answer

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing ________ functions.

Correct AnswerverifiedShow Answer

List and define the three major types of vertical marketing systems.

Correct AnswerverifiedA vertical marketing system is a profess...View AnswerShow Answer

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

A contractual vertical marketing system is an arrangement whereby

Correct AnswerverifiedShow Answer

An even more imprecise term than distributor,________ can mean the same as retailer,wholesaler,and more.

Correct AnswerverifiedShow Answer

Which of the following statements regarding supply chains is most accurate?

Correct AnswerverifiedShow Answer

Jay stops at the shopping mall to purchase a new pair of jeans from an H&M store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Correct AnswerverifiedShow Answer

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A vertical marketing system is a profess...
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