Question 1

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Accepted Answer

Marketing executives typically consider ...

Question 2

All the following sources produce channel conflict except which?

Accepted Answer

A)  A manufacturer increases its distribution coverage in a geographical area.
B)  A channel member bypasses another member and sells or buys products directly.
C)  Disagreements occur over how profit margins are distributed among channel members.
D)  Manufacturers believe wholesalers or retailers are not giving their products adequate attention.
E)  A channel member wants to use vendor-managed inventory.

Question 3

Dual distribution can violate the Sherman Act and the Clayton Act if the

Accepted Answer

A)  prices charged for items sold through one channel are different from the prices charged for the same items in another channel.
B)  manufacturer's behavior is viewed as lessening competition by eliminating wholesalers or retailers.
C)  manufacturer has a corporate vertical marketing system with one channel and an administered vertical system with the other.
D)  manufacturer uses both a direct and indirect marketing channel.
E)  product is not available through more than one marketing channel.

Question 4

Having a product or service where consumers want it is ________ utility.

Accepted Answer

A)  form
B)  place
C)  time
D)  possession
E)  location

Question 5

Figure 15-2
 
-Intermediaries perform three basic functions.In Figure 15-2 above,Box A represents a(n)

Accepted Answer

A)  middleman function.
B)  logistical function.
C)  facilitating function.
D)  operational function.
E)  transactional function.

Question 6

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Accepted Answer

A)  information
B)  variety
C)  pre- or postsale services
D)  adaptability
E)  convenience

Question 7

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy is to ________ of the firm's family brand and differentiate its marketing channels.

Accepted Answer

A)  create greater perceived value
B)  maximize channel profits
C)  minimize cannibalization
D)  generate awareness
E)  create a "backup" channel

Question 8

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in

Accepted Answer

A)  variety.
B)  scope.
C)  depth.
D)  scale.
E)  length.

Question 9

The ________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

Accepted Answer

A)  Sherman Act
B)  Robinson-Patman Act
C)  Federal Trade Commission Act
D)  Clayton Act
E)  Consumer Goods Pricing Act

Question 10

In marketing,________ describes the number of stores in a geographical area.

Accepted Answer

A)  density
B)  breadth
C)  depth
D)  mass
E)  concentration

Question 11

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Accepted Answer

A)  it is the most common form of distribution intensity.
B)  it eliminates channel conflict.
C)  it is usually chosen for convenience.
D)  it has market coverage benefits.
E)  it limits head-to-head competition for an identical product.

Question 12

Within the context of a supply chain,________ is the ability of a logistics system to satisfy users in terms of time,dependability,communication,and convenience.

Accepted Answer

A)  quick response
B)  customer service
C)  distribution management
D)  efficient consumer response
E)  lead time

Question 13

A snack vending machine located in a university building creates both ________ utility.

Accepted Answer

A)  time and place
B)  place and form
C)  form and creation
D)  possession and form
E)  application and place

Question 14

Several artists in Charleston,South Carolina,show and sell their work in an art gallery downtown.The gallery is owned by an art lover who does not buy the paintings but displays the work of various artists.She collects a percentage on each piece sold.In terms of the marketing channel,the gallery is a(n)

Accepted Answer

A)  ultimate consumer.
B)  manufacturer.
C)  wholesaler.
D)  agent.
E)  clearinghouse.

Question 15

A firm needs to drive down logistics costs as long as it can deliver expected

Accepted Answer

A)  balance sheet results.
B)  customer service.
C)  low levels of expenses.
D)  product-market synergies.
E)  target market goals.

Question 16

Intermediaries perform facilitating function activities,which assist producers in making products and services more attractive to buyers.These activities include

Accepted Answer

A)  producing,assembling,and distributing.
B)  transportation and distribution.
C)  buying,selling,and risk-taking.
D)  assorting,sorting,and storing.
E)  financing,grading,and marketing information and research.

Question 17

What are the functions performed by intermediaries?

Accepted Answer

Intermediaries perform three basic funct...

Question 18

Cessna is considered the volume leader in the executive jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

Accepted Answer

A)  does not fall under the jurisdiction of any federal regulatory agency.
B)  owns several of the entities that would make up the traditional marketing channel.
C)  has eliminated economies of scale.
D)  has achieved a high level of social responsibility.
E)  uses outsourcing for all component parts and materials.

Question 19

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as

Accepted Answer

A)  dual distribution.
B)  cooperative distribution.
C)  an integrated channel alliance.
D)  a multichannel venture.
E)  a strategic channel alliance.

Question 20

Which of the following statements regarding supply chain customer service is most accurate?

Accepted Answer

A)  The output of a supply chain is measured in total units sold.
B)  Customer service must be balanced against total logistics cost factors.
C)  The output of a supply chain is measured either in total units sold or total number of customers served.
D)  A firm's goal should be to provide superior customer service regardless of costs.
E)  Customer service is the responsibility of marketing channel members and not the supplier network.

Exam 15: Managing Marketing Channels and Supply Chains

A snack vending machine located in a university building creates both ________ utility.

Correct Answer
verified

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in

Correct Answer
verified

Cessna is considered the volume leader in the executive jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

Correct Answer
verified

Having a product or service where consumers want it is ________ utility.

Correct Answer
verified

A firm needs to drive down logistics costs as long as it can deliver expected

Correct Answer
verified

Which of the following statements regarding supply chain customer service is most accurate?

Correct Answer
verified

Dual distribution can violate the Sherman Act and the Clayton Act if the

Correct Answer
verified

Within the context of a supply chain,________ is the ability of a logistics system to satisfy users in terms of time,dependability,communication,and convenience.

Correct Answer
verified

The ________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

Correct Answer
verified

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy is to ________ of the firm's family brand and differentiate its marketing channels.

Correct Answer
verified

What are the functions performed by intermediaries?

Correct Answer
verified
Intermediaries perform three basic funct...
View Answer

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Correct Answer
verified

Figure 15-2 -Intermediaries perform three basic functions.In Figure 15-2 above,Box A represents a(n)

Correct Answer
verified

Intermediaries perform facilitating function activities,which assist producers in making products and services more attractive to buyers.These activities include

Correct Answer
verified

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as

Correct Answer
verified

Correct Answer
verified

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Correct Answer
verified

In marketing,________ describes the number of stores in a geographical area.

Correct Answer
verified

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Correct Answer
verified
Marketing executives typically consider ...
View Answer

All the following sources produce channel conflict except which?

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

A snack vending machine located in a university building creates both ________ utility.

Correct AnswerverifiedShow Answer

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in

Correct AnswerverifiedShow Answer

Cessna is considered the volume leader in the executive jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

Correct AnswerverifiedShow Answer

Having a product or service where consumers want it is ________ utility.

Correct AnswerverifiedShow Answer

A firm needs to drive down logistics costs as long as it can deliver expected

Correct AnswerverifiedShow Answer

Which of the following statements regarding supply chain customer service is most accurate?

Correct AnswerverifiedShow Answer

Dual distribution can violate the Sherman Act and the Clayton Act if the

Correct AnswerverifiedShow Answer

Within the context of a supply chain,________ is the ability of a logistics system to satisfy users in terms of time,dependability,communication,and convenience.

Correct AnswerverifiedShow Answer

The ________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

Correct AnswerverifiedShow Answer

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy is to ________ of the firm's family brand and differentiate its marketing channels.

Correct AnswerverifiedShow Answer

What are the functions performed by intermediaries?

Correct AnswerverifiedIntermediaries perform three basic funct...View AnswerShow Answer

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Correct AnswerverifiedShow Answer

Figure 15-2 -Intermediaries perform three basic functions.In Figure 15-2 above,Box A represents a(n)

Correct AnswerverifiedShow Answer

Intermediaries perform facilitating function activities,which assist producers in making products and services more attractive to buyers.These activities include

Correct AnswerverifiedShow Answer

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Correct AnswerverifiedShow Answer

In marketing,________ describes the number of stores in a geographical area.

Correct AnswerverifiedShow Answer

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Correct AnswerverifiedMarketing executives typically consider ...View AnswerShow Answer

All the following sources produce channel conflict except which?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Intermediaries perform three basic funct...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Marketing executives typically consider ...
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Correct Answer
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