Question 1

Figure 15-2
 
-Intermediaries perform three basic functions.In Figure 15-2 above,C represents a(n)

Accepted Answer

A)  middleman function.
B)  logistical function.
C)  facilitating function.
D)  operational function.
E)  transactional function.

Question 2

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

Accepted Answer

A)  retailer-sponsored cooperative
B)  service-sponsored retail system
C)  administered cooperative system
D)  manufacturer-sponsored cooperative
E)  wholesaler-sponsored voluntary chain

Question 3

Time,dependability,communication,and convenience are all important concepts of ________,within the context of the supply chain.

Accepted Answer

A)  customer service
B)  supplier service
C)  wholesaler service
D)  retailer service
E)  stakeholder service

Question 4

An important feature of supply chain management is its application of ________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Accepted Answer

A)  wholesaler cooperatives
B)  mathematical and statistical models
C)  sophisticated information technology
D)  continuous inventory management
E)  standardized distribution protocols

Question 5

Automakers such as Chrysler,Ford,and General Motors utilize ________ networks.

Accepted Answer

A)  dealer
B)  broker
C)  retailer
D)  distributor
E)  wholesaler

Question 6

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies.The source of American Hospital Supply's power is its

Accepted Answer

A)  economic influence.
B)  expertise.
C)  identification with a particular channel member.
D)  legitimate rights through contracts.
E)  governmental contracts.

Question 7

Which is the most common form of distribution intensity used today?

Accepted Answer

A)  selective distribution
B)  intensive distribution
C)  extensive distribution
D)  exclusive distribution
E)  concentrated distribution

Question 8

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Accepted Answer

A)  stakeholder position.
B)  familial ties to other channel members.
C)  expertise.
D)  longevity in the industry.
E)  geographic proximity to the manufacturing plant.

Question 9

Marketing channels help create value for consumers through four utilities.These utilities are

Accepted Answer

A)  product,price,promotion,and place.
B)  form,function,risk-taking,and selling.
C)  time,place,form,and possession.
D)  transactional,logistical,facilitating,and marketing.
E)  buying,selling,storing,and transporting.

Question 10

Tiffany & Co.manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide.Tiffany & Co.practices

Accepted Answer

A)  backward integration.
B)  forward integration.
C)  vertical integration.
D)  joint venturing.
E)  horizontal integration.

Question 11

IBM built a single ________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Accepted Answer

A)  integrated supply chain
B)  extranet computer system
C)  customer service department
D)  intranet supply network system
E)  global procurement network

Question 12

Amazon uses supply chain and logistics management to

Accepted Answer

A)  make sure that it maintains the authority that comes with being the channel captain.
B)  avoid having to use quick response replenishment.
C)  manage the flow of customer orders from the distribution centers to individual's homes.
D)  lessen the amount of communication that is necessary between it and its suppliers.
E)  implement its market divestment strategies.

Question 13

Figure 15-2
 
-Intermediaries perform three basic functions.In Figure 15-2 above,B represents a(n)

Accepted Answer

A)  middleman function.
B)  logistical function.
C)  facilitating function.
D)  operational function.
E)  transactional function.

Question 14

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users are referred to as

Accepted Answer

A)  strategic distribution.
B)  distribution management.
C)  a supply chain.
D)  value chain optimization.
E)  logistics.

Question 15

Figure 15-7
 
-Figure 15-7 above shows six channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition.Box A represents which federal legislation meant to curb them?

Accepted Answer

A)  Sherman Act
B)  Robinson-Patman Act
C)  Federal Trade Commission Act
D)  Consumer Goods Pricing Act
E)  Clayton Act

Question 16

Extending credit to customers is an example of a ________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  facilitating
D)  buying
E)  risk-taking

Question 17

IGA and Ben Franklin variety and craft stores are examples of

Accepted Answer

A)  service-sponsored retail systems.
B)  wholesaler-sponsored voluntary chains.
C)  retailer-sponsored cooperatives.
D)  administered cooperative systems.
E)  manufacturer-sponsored cooperatives.

Question 18

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Accepted Answer

A)  efficient consumer response systems.
B)  order replenishment systems.
C)  customer logistics factors.
D)  minimum-inventory systems.
E)  web-based response systems.

Question 19

For logistics,the customer service concept suggests that firms should

Accepted Answer

A)  automate customer service.
B)  maximize customer service levels.
C)  minimize customer service levels.
D)  minimize total logistics costs and let customer service be handled by the retailer.
E)  satisfy users in terms of time,dependability,communication,and convenience.

Question 20

In some countries,the packaging of the well-known Cheerios brand of cereal carries the Nestlé name rather than the familiar General Mills brand name.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Accepted Answer

CPW is a strategic channel alliance desi...

Exam 15: Managing Marketing Channels and Supply Chains

Extending credit to customers is an example of a ________ function.

Correct AnswerverifiedShow Answer

For logistics,the customer service concept suggests that firms should

Correct AnswerverifiedShow Answer

Time,dependability,communication,and convenience are all important concepts of ________,within the context of the supply chain.

Correct AnswerverifiedShow Answer

In some countries,the packaging of the well-known Cheerios brand of cereal carries the Nestlé name rather than the familiar General Mills brand name.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Correct AnswerverifiedCPW is a strategic channel alliance desi...View AnswerShow Answer

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Correct AnswerverifiedShow Answer

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies.The source of American Hospital Supply's power is its

Correct AnswerverifiedShow Answer

Figure 15-2 -Intermediaries perform three basic functions.In Figure 15-2 above,B represents a(n)

Correct AnswerverifiedShow Answer

Marketing channels help create value for consumers through four utilities.These utilities are

Correct AnswerverifiedShow Answer

IGA and Ben Franklin variety and craft stores are examples of

Correct AnswerverifiedShow Answer

Which is the most common form of distribution intensity used today?

Correct AnswerverifiedShow Answer

Figure 15-2 -Intermediaries perform three basic functions.In Figure 15-2 above,C represents a(n)

Correct AnswerverifiedShow Answer

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Correct AnswerverifiedShow Answer

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

Correct AnswerverifiedShow Answer

Tiffany & Co.manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide.Tiffany & Co.practices

Correct AnswerverifiedShow Answer

Amazon uses supply chain and logistics management to

Correct AnswerverifiedShow Answer

Figure 15-7 -Figure 15-7 above shows six channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition.Box A represents which federal legislation meant to curb them?

Correct AnswerverifiedShow Answer

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users are referred to as

Correct AnswerverifiedShow Answer

Automakers such as Chrysler,Ford,and General Motors utilize ________ networks.

Correct AnswerverifiedShow Answer

An important feature of supply chain management is its application of ________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Correct AnswerverifiedShow Answer

IBM built a single ________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Correct AnswerverifiedShow Answer

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CPW is a strategic channel alliance desi...
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