Exam 21: Implementing Interactive and Multichannel Marketing

A) content
B) functionally
C) aesthetically
D) text
E) picture

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A) toys,pharmaceuticals,motion pictures,and consumer electronics
B) baby products,gardening,retirement funds,and health insurance
C) funeral services,cruises,foreign travel,and higher education
D) day care,silver-plating,restaurants,and home repair
E) sports lessons,veterinarians,dance studios,and pressure washing

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A) online cooperative buying centers that allow individuals to purchase at the same bulk rate as large organizations.
B) customers linked by a common Internet service provider.
C) virtual reality games that allow players to create their own worlds,countries,towns,etc.
D) websites that allow people to congregate online and exchange views on topics of common interest.
E) all customers served by a particular firm who are sent regular e-mail sales notifications and coupons from the manufacturer.

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A) marketspace
B) multichannel online mall
C) cyberstore
D) virtual store
E) marketplace

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A) costs.
B) privacy.
C) spam.
D) viruses.
E) information overload.

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A) opt-out marketing
B) customerization
C) niche marketing
D) buzz marketing
E) viral marketing

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A) choiceboards
B) connectivity
C) collaborative filtering
D) adaptive selling
E) personalization

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A) Dynamic pricing is commonly used online because there is no need to respond quickly to changes in supply and demand conditions.
B) The margins for online offerings are usually higher than those purchased in traditional marketplaces.
C) Any price advantage for online purchases is lost in shipping and handling fees.
D) Many of the most popular items bought online can be purchased at the same price or cheaper than in retail stores.
E) Dynamic pricing is the most commonly used pricing strategy for Internet purchases.

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A) drive to a large shopping center that is 45 minutes away from home where there are two bookstores (Barnes & Noble and Half-Priced Books) to see which one has the book at the lowest price.
B) call all five bookstores in her community to inquire about the price of the book at each one.
C) use a bot to search the websites of online booksellers and locate the best price.
D) use a cookie to contact various bookstores and find the one with the best price.
E) create a choice board using the Barnes & Noble's Facebook page.

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A) Electronic commerce makes products and services available to customers faster.
B) Comparison shopping is easier in the marketspace than in the marketplace.
C) Customers can shop in the marketspace anywhere at any time.
D) Products available in the marketspace are more easily customized.
E) Consumers can tell marketers exactly what they want in the marketspace.

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Cookies are computer files that a market...

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A) a tech-savvy high-school student living with her parents
B) a 21-year-old high-school graduate earning $18,000 annually living in his own apartment
C) a 28-year-old chemical engineer living in the suburbs with her husband and two children
D) a 55-year-old factory worker living with his wife in an apartment
E) a 70-year-old retired naval officer living in a retirement community

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A) opt-out marketing
B) permission marketing
C) personalization
D) cookies
E) wikis

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A) wikis
B) choiceboards
C) social media
D) cookies
E) collaborative filters

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A) obtaining a lower price
B) gaining immediate possession of a product
C) finding a larger selection
D) avoiding shipping costs
E) expecting easier returns

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A) opt-out marketing.
B) viral marketing.
C) customerization.
D) niche marketing.
E) buzz marketing.

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A) village
B) community
C) district
D) area
E) population

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A) niche marketspaces.
B) sophisticated choiceboards.
C) the digital divide,which separates online consumers from traditional marketplace consumers.
D) a marketing mix strategy that de-emphasizes the promotion element.
E) human-to-human mediated online "chat room" communication prior to the purchase.

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