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In a short essay,discuss which measure of location should be used if the distribution is asymmetric.

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If the distribution is asymmetric,which ...

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In commercial marketing research,the ________ test is used more often than a ________ test.


A) one-tailed; two-tailed
B) two-tailed; one-tailed
C) exhaustive; inexhaustive
D) inexhaustive; exhaustive
E) B and C

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A measure of how close the sample has come to the null hypothesis is called the test statistic.

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When the frequency in any cell of a contingency table is low,it is ________.


A) time to stop the analysis
B) OK to ignore this and move on to finish the analysis
C) OK to proceed if the phi coefficient is used
D) time to increase the size of the table
E) time to reduce the size of the table by combining categories

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The null hypothesis,Hâ‚€,when using the chi-square statistic,is that there is no association between the variables.

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Discuss the relationship between cross-tabulation and frequency distribution.

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Whereas a frequency distribution describ...

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The ________ is that value obtained by summing all elements in a set and dividing by the number of elements.


A) mean
B) mode
C) median
D) maxima
E) aggregate

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According to the text,the ________ is a statistic that describes a location within a data set.


A) measures of location
B) measures of variability
C) measures of association
D) measures of relativity
E) measures of position

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Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

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If the calculated value of the test statistic is smaller than the critical value of the test statistic,the null hypothesis is rejected.

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A measure of how close the sample has come to the null hypothesis is called the ________.


A) level of significance
B) power of a test
C) test statistic
D) critical value
E) incidence of difference

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The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.


A) mean
B) mode
C) median
D) maxima
E) ranking order

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According to the text,the measures of variability is a statistic that describes a location within a data set.

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Standard deviation is the square root of the variance and is expressed in the same units as the data.

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In a short essay,list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

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a.Type I error occurs when the sample re...

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Frequency data may be used to construct a histogram,or a vertical bar chart.

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The ________ is always the hypothesis that is tested,but can never be accepted based on a single test.


A) alternative hypothesis
B) random hypothesis
C) null hypothesis
D) standardized hypothesis
E) incidence of difference

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________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.


A) Type I error
B) Type II error
C) Type III error
D) Type IV error
E) Power of a test

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Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

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A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.


A) t-test table
B) hypothesis table
C) contingency table
D) chi square table
E) categories table

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