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Exam 3: The History of Advertising and Brand Promotion

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Question 51

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The media revolution was a period during which advertising started to take on the themes,language,and look of the revolutionary 1960s.

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Question 52

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During the 1950s,a renewed consumer culture resumed,and advertising once again found the respectability and fame it had in its heyday of the 1920s.

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Question 53

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Advertising in the early 1800s was widely considered a luxury or something only for wealthy businesses and businesspeople.​ 

Which of the following were among the four agencies most noted for their role in the creative revolution of the 1960s? 

In the mid-1800s,advertising was done primarily through ______.

Which of the following advertising agencies dominated the 1920's ad industry? 

Why did women become the primary target for advertisers in the 1920s? 

Scenario 3-4 Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family oriented entertainment-in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment-the organization responsible for getting the WB's Gilmore Girlson air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. -(Scenario 3-4) During the P.T.Barnum era,life in the United States began to change rapidly.Consumers began taking pride in their ability to purchase material goods,and advertising efforts became far more important.This new purchase-oriented attitude is commonly referred to as: 

Scenario 3-3Zooppa, a pharmaceutical company, started its business in 1850. Its advertisements helped their drugs to grow in popularity and were well-known for a brief period. The company had developed a logo and had made itself known by this symbol on all of its product wrappers. -(Scenario 3-3) With reference to the era in which Zooppa was formed,which of the following mediums of advertisement would most likely be utilized? 

During the 1970s,the              demanded a higher standard of honesty and disclosure from the advertising industry.

The mid-1990s presented insecure moments for advertisers heavily invested in traditional advertising.

Scenario 3-2When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross. Doyle Dane took over the account around 1959. One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. The ad simply said,'Lemon.' The copy for 'Lemon' said that once in a while we turn out a car that's a lemon, in which case we get rid of it. We don't sell them. And we are careful as hell with our cars, we test them before we sell them, so thechances are you'll never get one of our lemons. "For the first time in history an advertiser said that he was capable, on rare occasions, of turning out an inferior product . . . By today's standards, of course, this is pretty tame stuff." (Jerry Della Femina, From Those Wonderful Folks Who Gave You Pearl Harbor, [New York: Simon and Schuster, 1970], 26-27.) -(Scenario 3-2) Which one of the following is an accurate description of the era in which Bill Bernbach created theVolkswagen campaign? 

What medium of advertising expanded and evolved during the Great Depression? Describe its role during the 1930s.

During which era were big businesses and advertising viewed with suspicion? 

During the preindustrialization era,advertisements appeared in         .

Hershey's and Pepsi were some of the first branded goods found on store shelves.

After WWII and into the 1950s,ads began to take on an air of self-awareness,conveying the sentiment that "you know it's an ad and so do we." 

Scenario 3-5Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. Here are some descriptions of the ads that he finds: -(Scenario 3-5) Ads that first showed the "male" domain as the office and the "feminine" space as the home were a part of the _____ era.

The rise of capitalism was one of the four major factors that gave rise to advertising.

Which of the following is true of branded entertainment?