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Exam 9: Business Strategies: a Foundation for Marketing Program Decisions

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Question 21

Multiple Choice

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In which of the following strategies is the technical sophistication of products always lesser relative to competitors?

A) Prospector strategy
B) Differentiated defender strategy
C) Low-cost defender strategy
D) Differentiated reactor strategy

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Question 22

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The success of an SBU's products and programs relative to its competitors in the marketplace is known as that SBU's:

A) adaptability.
B) efficiency.
C) effectiveness.
D) return on sales.

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Question 23

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A(n) _____ offering can rarely be experienced in advance of a sale while a(n) _____ offering can be tested before purchase.

Some firms that are technological leaders in their industries defend individual product-market entries as they mature,in the face of increasing competition and eroding margins.

According to the Miles and Snow typology,the prospector strategic type:

Discuss the appropriate condition for the successful implementation of the analyzer strategy.

Business strategies are primarily concerned with identifying viable business opportunities in the market.

Evidence suggests that a substantial portion of businesses fall into the defender category.

If a company such as Volvo adds the all-wheel-drive technology to one of its car lines to exploit a growing market for luxury cars,while maintaining its position in the established markets,we can infer that the company follows the _____ strategic type.

A(n ) _____ business attempts to maintain a strong position in its core product market but also seeks to expand into new-usually closely related-product-markets.

Effectiveness is the success of a business's products and programs relative to those of its competitors in the market.

A _____ is defined as any activity or benefit that one party can offer to another that is essentially intangible and that does not result in the ownership of anything.

Which of the following is true of the differentiated defender strategy?

The sharing of operating facilities and programs may be an inappropriate approach to gaining synergy for businesses following a prospector strategy.

Make a list of the different industries and market structures that are most likely to favor each of the business strategies identified by Miles and Snow.Justify your answer.

Efficiency is commonly measured by such items as sales growth relative to competitors or changes in market share.

Which type of strategy is particularly well-suited to an environment in which the industry is in the late growth or early maturity stage of the life cycle?

When examined on a country-by-country basis,the same business unit might be viewed as pursuing different competitive strategies in different countries.

Differentiated defenders compete by offering more or better choices to customers than their competitors.

A prospector strategy is particularly well suited to stable and static environments.