Question 1

Which of the following types of research design should be used when management realizes a problem exists but does not yet understand why?

Accepted Answer

A)  conclusive research
B)  exploratory research
C)  descriptive research
D)  causal research
E)  expeditionary research

Question 2

In a short essay, list and discuss at least five specific criteria that are essential for evaluating secondary data.

Accepted Answer

a. Specifications: Methodology used to c...

Question 3

In a short essay, list and discuss the two types of general surveys used to collect syndicated data.

Accepted Answer

a. Periodic surveys collect data on the ...

Question 4

________ provide secondary data derived from industrial and organizational sources that are intended for industrial or institutional use.

Accepted Answer

A)  Industrial Firms/Organizations
B)  Single-source services
C)  Customized services
D)  Retail services
E)  Movement services

Question 5

The posts from social media such as blogs or Facebook "fan" pages give an informative account of consumer perception and preference with regard to the problem at hand.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following types of general surveys measure the same group of respondents over time but not necessarily on the same variables?

Accepted Answer

A)  periodic surveys
B)  panel surveys
C)  shared surveys
D)  parallel surveys
E)  regular surveys

Question 7

Which of the following is true about census data?

Accepted Answer

A)  The information in census data is available in only one form.
B)  The data can be geographically categorized at various levels of detail.
C)  Census data does not need to be detailed as long as it is accurate.
D)  Integrating enhanced census data with internal company databases is a waste of secondary sources.
E)  all of the above

Question 8

Compared to the collection cost of primary data, secondary data is ________.

Accepted Answer

A)  more expensive
B)  approximately the same cost
C)  less expensive
D)  nonexistent
E)  more elusive C

Question 9

In a short essay, discuss the differences between exploratory and conclusive research.

Accepted Answer

a. Exploratory research is resear...

Question 10

According to the text, the collection process of secondary data is rapid and easy compared to the collection process of primary data.

Accepted Answer

A) True 
 B)False

Question 11

In a short essay, discuss the advantages and uses of secondary data. Include a discussion of the disadvantages of secondary data to support your answer.

Accepted Answer

a. The main advantages of secondary data...

Question 12

An advantage of scanner volume-tracking data is being the most flexible way of obtaining data.

Accepted Answer

A) True 
 B)False

Question 13

A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices is referred to as ________.

Accepted Answer

A)  scanner panels/cable TV
B)  scanner panels
C)  purchase panels
D)  media panels D

Question 14

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Accepted Answer

A) True 
 B)False

Question 15

A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called ________.

Accepted Answer

A)  conclusive research
B)  descriptive research
C)  causal research
D)  exploratory research
E)  insight research

Question 16

Syndicated sources can be classified based on units of measurement, such as ________ and ________.

Accepted Answer

A)  observations; insights
B)  surveys; interviews
C)  qualitative; quantitative
D)  secondary; primary
E)  households/consumer; institutions

Question 17

Which statement is NOT true about research design?

Accepted Answer

A)  Research design is a framework for conducting the marketing research project.
B)  Research design specifies the measurement and scaling procedures.
C)  Research design is undertaken before developing the approach to the problem.
D)  Research design is undertaken after the marketing research problem is defined. C

Question 18

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

Accepted Answer

A)  specifications
B)  error
C)  currency
D)  availability
E)  objective

Question 19

Informed consent is an ethical principle which ________.

Accepted Answer

A)  applies to the contracts between clients and research agencies
B)  applies primarily to syndicate firms
C)  deals with requests for social security numbers from respondents
D)  occurs when retailers don't take title to goods until they are purchased by customers
E)  requires researchers to avoid both uninformed and misinformed participation in marketing research projects

Question 20

________ is very versatile and can be used at any point in a study.

Accepted Answer

A)  Causal research
B)  Descriptive research
C)  Exploratory research
D)  Observational research
E)  Provisional research

Exam 3: Research Design, Secondary and Syndicated Data

Which of the following types of research design should be used when management realizes a problem exists but does not yet understand why?

Correct AnswerverifiedShow Answer

In a short essay, list and discuss at least five specific criteria that are essential for evaluating secondary data.

Correct Answerverifieda. Specifications: Methodology used to c...View AnswerShow Answer

In a short essay, list and discuss the two types of general surveys used to collect syndicated data.

Correct Answerverifieda. Periodic surveys collect data on the ...View AnswerShow Answer

________ provide secondary data derived from industrial and organizational sources that are intended for industrial or institutional use.

Correct AnswerverifiedShow Answer

The posts from social media such as blogs or Facebook "fan" pages give an informative account of consumer perception and preference with regard to the problem at hand.

Correct AnswerverifiedShow Answer

Which of the following types of general surveys measure the same group of respondents over time but not necessarily on the same variables?

Correct AnswerverifiedShow Answer

Which of the following is true about census data?

Correct AnswerverifiedShow Answer

Compared to the collection cost of primary data, secondary data is ________.

Correct AnswerverifiedC

In a short essay, discuss the differences between exploratory and conclusive research.

Correct Answerverifieda. Exploratory research is resear...View AnswerShow Answer

According to the text, the collection process of secondary data is rapid and easy compared to the collection process of primary data.

Correct AnswerverifiedShow Answer

In a short essay, discuss the advantages and uses of secondary data. Include a discussion of the disadvantages of secondary data to support your answer.

Correct Answerverifieda. The main advantages of secondary data...View AnswerShow Answer

An advantage of scanner volume-tracking data is being the most flexible way of obtaining data.

Correct AnswerverifiedShow Answer

A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices is referred to as ________.

Correct AnswerverifiedD

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Correct AnswerverifiedShow Answer

A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called ________.

Correct AnswerverifiedShow Answer

Syndicated sources can be classified based on units of measurement, such as ________ and ________.

Correct AnswerverifiedShow Answer

Which statement is NOT true about research design?

Correct AnswerverifiedC

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

Correct AnswerverifiedShow Answer

Informed consent is an ethical principle which ________.

Correct AnswerverifiedShow Answer

________ is very versatile and can be used at any point in a study.

Correct AnswerverifiedShow Answer

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a. Specifications: Methodology used to c...
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a. Periodic surveys collect data on the ...
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C

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a. Exploratory research is resear...
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a. The main advantages of secondary data...
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D

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Syndicated sources can be classified based on units of measurement, such as and .

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C

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