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Exam 18: Print Production

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Question 31

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Any art, type, or image that has no tonal value is called line art.

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Question 32

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Advantages derived from proper use of lowercase letters in text include all of the following EXCEPT:

A) varying heights of letters forming words to create an outline shape stored in a reader's mind, and those words can be more easily recalled when seen.
B) readers are more comfortable reading them rather than all caps.
C) can be read more quickly than all caps.
D) a 10 to 25 percent slowdown in reading speed and comprehension.
E) more than 95% of text is lowercase, so it is common.

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Question 33

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Blueline, Velox, overlay, and press are all types of color proofs.

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Print production allows an advertiser or its agency to take an original layout to a finished printed piece.

Which of the following is NOT a color in four-color process printing?

Which of the following is NOT a pattern in line conversion?

In typography, a point is:

Which of the following is NOT a technique to treat a background so it has a halftone finish?

A term print production people borrowed from the airline industry that assures digital files will image correctly; also a way to discover incomplete or missing digital files or fonts.

An important consideration in digital production is that hard copy looks the same regardless of where or on what type of equipment files are viewed. This issue is related to:

The letterpress printing process involves use of a plate with a raised surface.

If ad agencies purchase space in a newspaper, which of the following is NOT something they should be aware of?

Because investment in file formats is so great, many printers:

Despite its variations, such as italic, bold, condensed, and outline, a family of type retains its basic letterform and style characteristics.

Discuss why using all capitals is not a good idea in advertising.

Postflight takes place during the prepress phase of printing production.

Leading is vertical spacing between lines added to make a body of type more easily read.

Production managers can select from a wide range of proof types depending on their budget and level of quality desired.

Print production people, as technical people first, should not be concerned with planning or being a liaison between the agency and the printer or freelance graphic artists.