Question 1

Write short notes on the European Union with respect to the changing culture.

Accepted Answer

On January 1,1993,the EU became a common...

Question 2

A _____ is a symbolic action performed by consumers to create,affirm,evoke,or revise cultural meanings.

Accepted Answer

The answer of A _____ is a symbolic action performed...

Question 3

The cultural process describes how cultural meaning is transferred between social/physical environments,products and services,and individual consumers.

Accepted Answer

A) True 
 B)False

Question 4

_____ has been defined as the "importance a consumer attaches to worldly possessions."

Accepted Answer

The answer of _____ has been defined as the "importance...

Question 5

A _____ is a word,image,or object that stands for or represents something else.

Accepted Answer

The answer of A _____ is a word,image,or object that...

Question 6

Acquisition rituals may be associated with bidding.

Accepted Answer

A) True 
 B)False

Question 7

Consumers buy products as a way to acquire _____ to use in establishing their self-identities.

Accepted Answer

The answer of Consumers buy products as a way to...

Question 8

The most difficult challenge faced by the European Union has proved to be the:

Accepted Answer

A)   introduction of a common currency.
B)   reduction of technical barriers.
C)   standardization of regulations.
D)   elimination of cross-cultural differences.
E)   standardization of legal requirements.

Question 9

_____ is the economic value of a brand.

Accepted Answer

The answer of _____ is the economic value of a...

Question 10

The purchase/use of gym memberships,home exercise products,vitamins and supplements,and workout clothing is most closely associated with:

Accepted Answer

A)   possession rituals.
B)   product nurturing rituals.
C)   exchange rituals.
D)   personalizing rituals.
E)   grooming rituals.

Question 11

What is ethnographic fieldwork? Why is this approach particularly suited to the study of culture?

Accepted Answer

Marketers use ethnographic methods (adap...

Question 12

Increased emphasis upon the values of convenience and time efficient shopping was a major factor in the success of all EXCEPT:

Accepted Answer

A)   mail catalogs.
B)   direct mail shopping.
C)   TV shopping channels.
D)   internet shopping.
E)   malls.

Question 13

In a materialistic society,possession is a necessity.

Accepted Answer

A) True 
 B)False

Question 14

A person who purchases accessories for a used car is performing a grooming ritual.

Accepted Answer

A) True 
 B)False

Question 15

In order for a meaning to be "cultural",it must be uniformly held by all members of a social group.

Accepted Answer

A) True 
 B)False

Question 16

The cultural process is represented by all of the following EXCEPT:

Accepted Answer

A)   that it is transferred by social behavior.
B)   that it is continuous.
C)   that it is reciprocal.
D)   that it is bidirectional.
E)   that it is static.

Question 17

Which of the following is used to identify segments of consumers having different sets of end values?

Accepted Answer

A)   Ethnographic fieldwork
B)   Content analysis
C)   VALS
D)   Means-end
E)   Focus group analysis

Question 18

_____ are the abstract end goals that people strive to achieve in their lives.

Accepted Answer

The answer of _____ are the abstract end goals that...

Question 19

Christmas,weddings,and birthdays allow marketers to take advantage of:

Accepted Answer

A)   exchange rituals.
B)   product nurturing rituals.
C)   personalizing rituals.
D)   possession rituals.
E)   bonding rituals.

Question 20

What are core values and how do the changing values affect marketing strategies?

Accepted Answer

Core values are the abstract end goals t...

Exam 12: Cultural and Cross-Cultural Influences

A _____ is a symbolic action performed by consumers to create,affirm,evoke,or revise cultural meanings.

Correct AnswerverifiedShow Answer

The cultural process describes how cultural meaning is transferred between social/physical environments,products and services,and individual consumers.

Correct AnswerverifiedShow Answer

The purchase/use of gym memberships,home exercise products,vitamins and supplements,and workout clothing is most closely associated with:

Correct AnswerverifiedShow Answer

In a materialistic society,possession is a necessity.

Correct AnswerverifiedShow Answer

Increased emphasis upon the values of convenience and time efficient shopping was a major factor in the success of all EXCEPT:

Correct AnswerverifiedShow Answer

_____ is the economic value of a brand.

Correct AnswerverifiedShow Answer

The cultural process is represented by all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following is used to identify segments of consumers having different sets of end values?

Correct AnswerverifiedShow Answer

What are core values and how do the changing values affect marketing strategies?

Correct AnswerverifiedCore values are the abstract end goals t...View AnswerShow Answer

Consumers buy products as a way to acquire _____ to use in establishing their self-identities.

Correct AnswerverifiedShow Answer

_____ are the abstract end goals that people strive to achieve in their lives.

Correct AnswerverifiedShow Answer

_____ has been defined as the "importance a consumer attaches to worldly possessions."

Correct AnswerverifiedShow Answer

What is ethnographic fieldwork? Why is this approach particularly suited to the study of culture?

Correct AnswerverifiedMarketers use ethnographic methods (adap...View AnswerShow Answer

Christmas,weddings,and birthdays allow marketers to take advantage of:

Correct AnswerverifiedShow Answer

A person who purchases accessories for a used car is performing a grooming ritual.

Correct AnswerverifiedShow Answer

In order for a meaning to be "cultural",it must be uniformly held by all members of a social group.

Correct AnswerverifiedShow Answer

Acquisition rituals may be associated with bidding.

Correct AnswerverifiedShow Answer

The most difficult challenge faced by the European Union has proved to be the:

Correct AnswerverifiedShow Answer

A _____ is a word,image,or object that stands for or represents something else.

Correct AnswerverifiedShow Answer

Write short notes on the European Union with respect to the changing culture.

Correct AnswerverifiedOn January 1,1993,the EU became a common...View AnswerShow Answer

Correct Answer
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Core values are the abstract end goals t...
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Correct Answer
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Marketers use ethnographic methods (adap...
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Correct Answer
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Correct Answer
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On January 1,1993,the EU became a common...
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